SHERI LEVITT

Deerfield, IL *****

224-***-****

aculrw@r.postjobfree.com

EXPERIENCE

University of Chicago, Chicago, IL (Jul. 2015-Present): Contract Pos., Sr. Marketing Analyst

• Strategize and implement all marketing efforts including email, print advertising, social media, and blogging

• Maintain the rewards program by maintaining monthly contests throughout all marketing platforms and increasing sign ups

• Manage a team of 7-10 guest services representatives at the information booth in the mall

• Collect data and build dashboards, reports, summaries and presentations based on social insights in order to drive traffic

• Analyzed and created ad hoc reports in order to quantify data and measure progress or success

• Assisted with leasing and retailer contracts

Simon Property Group/Gurnee Mills, Gurnee, IL (Jan. 2015-Jul. 2015): Guest Services Director & Marketing Manager

• Strategize and implement all marketing efforts including email, print advertising, social media, and blogging

• Maintain the rewards program by maintaining monthly contests throughout all marketing platforms and increasing sign ups

• Manage a team of 7-10 guest services representatives at the information booth in the mall

• Collect data and build dashboards, reports, summaries and presentations based on social insights in order to drive traffic

• Analyzed and created ad hoc reports in order to quantify data and measure progress or success

• Assisted with leasing and retailer contracts

Armia Systems/iScripts.com, Deerfield, IL (Feb. 2014-Jan. 2015): Digital Marketing Director

• Developed and strategized integrated marketing plans through the use of direct mail, email marketing, internet marketing including building SEO and managing social media accounts.

• Forecasted and predict revenue based on the reporting systems/analytics

• Created new content for the main page as well as 700 domains owned by the company and 23 software products/demos

• Built a knowledge base or support section with over 350 unique articles for each product

• Track, report, and forecast based on market segmentation through the use of SiteCatalyst

• Provided continuous support and insight through ROI analysis and individualized summary reports for each domain or sector of the company

• Identified new areas of business, develop new methodology, and collaborate with other agencies in order to target the ideal end user

Chrysler LLC, Auburn Hills, IL (Sept. 2013-Jan. 2014): Freelance Marketing & Analytics (Social Insights)

• Implement integrated marketing plans as well as public relations tactics through the use of print advertising, email marketing, internet marketing, TV and radio broadcasting

• Setup and maintain all analytics in order to track revenue as well as the CPA

• Forecast each stream of revenue and evaluate the changes that occurred utilizing analytics

• Develop social insights through creating and monitoring engaging posts

• Research, collect data, and build insight based on the target market's preferences

360 Jets, Beverly Hills, CA (Jan. 2013-Apr. 2013): Director of Marketing & Web Analytics

• Develop and strategize integrated marketing plans through the use of direct mail, print advertising, email marketing, internet marketing including building SEO, and other media outlets

• Design, update, and manage all advertising and web banners

• Generate and coordinate analytics in order to draw reports and forecast the following months

• Plan several large scale mixers and events

• Perform split testing and determine the market's preferences using Google Analytics in order to successfully audit and relaunch the main site

• Implement Agile development and reverse engineering processes during site relaunch to better understand the end user

Nielsen & Associates, Los Angeles, CA (Dec. 2010-Aug. 2011): Director of Analytics & Web Traffic Manager

• Perform and analyze monthly web traffic reports for all sites with various reporting systems

• Evaluate and redesign websites with the most up to date products in order to generate new traffic

• Build and maintain SEO through positive PR in order to increase traffic ranks

• Manage all methods of social media and develop a long-term social marketing campaign

• Gather social insight in order to forecast sales and drive traffic through Omniture

• Reverse engineer all development in order to determine user preferences

EDUCATION, AWARDS, & SKILLS

University of Arizona, Bachelor of Science- Marketing Major with an Information Systems Minor

2008 Magellan Scholar Award Winner for Academic Excellence

Internship At CB Richard Ellis Promoted to Marketing Coordinator (2007-2009)

Proficient with the following: Adobe Creative Suite, Adobe Social, Site Catalyst/Omniture, Marketo, Slate, Convio, Tableau, Google Analytics, Sales Force, SAP, Oracle, Sage, MS Dynamics, ArcGIS, Crazy Egg, Compete, MS Excel

Google Adwords Certified Since 2011

Awards: Made the 2012 Top 40 Under 40 Marketers In Los Angeles

Contact this candidate