Yasmina Fahmy

Address: Block **, **g Street, Floor 5, Maadi, Cairo, Egypt +2-012******** acul9f@r.postjobfree.com Career

Objective

Regional marketing, communication & business development professional with nine years’ experience. Proven success in setting and execute effective internal and external communication strategies as well as marketing strategies for global and digital marketing activities throughout the regions. Managing marketing events & campaigns that ensure ROI generation with strong marketing skills and familiar with consumer insights, value proposition house, brand awareness, consumer purchase funnel, category management, product & price benchmark. Keen ability to manage and evaluate lease risks as well as oversee all payable functions. Outstanding hands-on leader who motivates, trains, and provides guidance to teams to ensure consistent results well beyond expectations. Organized self-motivator who’s earned fast-track promotions through a proven record of achievement. Strategic problem-solver with ability to work across all levels of an organization and uncover ways to cut company costs and produce new sources of revenue.

Core

Competencies

Marketing Strategy

Business Development

Budgeting & Planning

Cost Reduction

Risk Analysis

Problem Solving, Decision Making

Skills

Time Management Skills

Communications Strategy

Marketing Campaigns & Events

Digital Marketing Strategy

Market Competitive Intelligence

Leadership & Management Skills

Results Orientation Skills

Exceptional Customer Relationship

Skills

Professional

Experience

Global Marketing and Communications Manager, Orange Business Services Nov 2014 - Present

Global Marketing & Communication:

Build strategy for communication in terms of press publication on TV, Radio, business/technology papers as well as full social media communication

Set directions/objectives and guidelines for all marketing activities

Engage in marketing activities to understand market demands

Ensure marketing strategy paves the way for service sales

Drive and engage in all marketing events/ campaigns on a global level

Engage with governmental sectors and multinationals and cooperate together to ensure maximum ROI driven for Orange Business services

Ensure reproducibility and standardization across the portfolio

Liaison with regional SPOCs to understand business trends and drive a consistent strategy

Build business cases and resource plans on future deliverables

Engage with the marketing organization to promote Orange Business Services products & services across the company and in the market

Business Development:

Engage with key customers in understanding customers’ needs from the source

Collaborate with global Competency SPOCs, Solution Directors, Regional/Local Heads on understanding their needs

Assist and drive the production high quality written materials

Ability to position the value proposition of Orange business services products & services Knowledge Management:

Key contributor to knowledge management and global information sharing

Lead consulting work streams and consulting quality management teams

Develop Methods and intellectual capital in support of developed services

Provide structured feedback and input to the Business Units in the development of new solution approaches that drive development of capability and mature the solution set within Orange Business services

Train others on key knowledge area

Continue to seek the latest training and expertise in vendor products and services that align with the Orange strategy

Rapidly assimilate and effectively utilize knowledge of Orange Business Services Products & Services

Founder & Owner, AppStoreEvolution

Dec 2012 - Present

App Store Evolution is a business mobile company supporting customers in building their state of the art mobile website and apps.

We ensure Customers businesses have maximized Return on investment, full exposure on a local and international level, accessible from anywhere using any platform, thus ensuring maximum reach with no sales!

AppStoreEvolution Website: www.appstoreevolution.com Marketing Business Development Manager, Freelancer Dec 2012 – Nov 2014

Provide global organizations with access to local expertise as and when they need it.

Ensure that a consistent service experience is achieved, regardless of geographical location.

Provide expertise within a professional and controlled environment, where quality standards are strictly adhered to.

Encourage innovation through independence.

Integrate experience with youth and to encourage cultural and commercial diversity.

Encourage global client organizations to engage with local business communities.

Understand the difference between qualified information and unqualified disinformation.

Achieve mutual growth through shared practical knowledge.

Establish a global standard for local knowledge. A&C Regional Marketing Manager ECEMEA, Oracle Corporation Nov 2011- Dec 2012

Managing marketing events and campaigns across ECEMEA region including Architects community, Developers community throughout the whole region

High Level Experience in all Oracle Technology & Application Products including WebLogic ADF, Web center, Fusion Middleware, BI, DB products, Fusion HCM, Oracle EBusiness suite, Oracle Financials, etc...

Preparing a full business analysis to the communities and map this analysis to oracle strategic needs and focus

Setting a detailed step by step process on the execution methodologies as an application to the business analysis done

Putting a business plan including countries to be executed per quarter

Budgeting, Planning, execution and management of all the marketing activities

Efficiently integrating the cost, schedule and document control elements of the work and make sure they match the project objective.

Preparing full ROI, P&L, forecasting cost estimates, risks log and contingency plan reports

Driving and implementation of Oracle's Strategy through Oracle's Partner community

Doing competitive intelligence analysis for all Oracle competitors throughout the region and come out with counter attack plan

Working with Global teams within Oracle to execute the overall strategy planned for all the projects in ECEMEA region

Business Development Manager, Equinox International Jun 2011 – Nov 2011

Managing a team of 9 business developers analysts in terms of managing work assignments/ progress, mentoring and coaching and final performance evaluation

Preparation of all assigned proposals, from concept through presentation to the customer that meets the customer requirements and clearly define the scope of work and services to both the client and the internal execution group. The Proposal is prepared in a timely manner to comply with internal review requirements and customer requirements.

Coordinate and review / edit proposal input from a variety of stakeholders, typically involving contributions from sales, marketing, product teams, and finance, commercial, legal and delivery.

Focus on business development strategy as well as be responsible for tactical implementation

Communicate and influence at a senior level.

Ability to coach teams in persuasive writing and proposal best practice.

Seeking clear objectives especially for those areas of the job where there are outputs you will be required to measure and be answerable for.

Engage and build involvement with internal teams to assist in successful implementation of new marketing and sales initiatives

Use all channels of communication to build strong relationships with the goal of growing our member base

Present strategy clearly to customers which contains a clear vision followed by a set of clear time-bound actions in order to achieve consistent success.

Ownership of the sales cycle from lead development, sales tours, marketing all product lines

Provide excellent customer service in a timely, efficient and professional manner.

Cultivate new and existing referral sources to develop successful referring relationships.

Overall fiscal responsibility for achieving business plans goals and budgeted objectives. Enterprise Manager Support Engineer, Oracle Corporation Feb 2009 – Jun 2011

Working with Enterprise Manager product where I provide account management for customers worldwide along with deep technical support to our customers to help them solve their issues and I have a team that I manage and mentor to help them get the highest customer satisfaction.

Take ownership of customer situations and provide recommendations beyond immediate problem

Follow defined processes; propose improvements to management and Participate in weekend and off hours coverage where needed

Implement and improve the Service Strategy in the Region according to Group standards to secure the highest customer satisfaction

Create relationships to key decision makers and strategists at customer

Identify strategic initiatives in the customer side and consulting the customer to influence their decision-making

Customer satisfaction with issue handling delivery skills

Effective management of scope and customer expectations

Increase customers' ability to use Oracle technology effectively, reduce total cost of ownership, and provide customers' a superior and engaging support experience

Feeding back information about customer needs to product management and product development.

Collaboration between teams is a priority - Work with other teams/product areas to provide the complete solution to customer problems

Increase customer success and engineers capabilities though the creation and maintenance of high quality, current, reusable knowledge

Software Quality Engineer, ITWorx

Aug 2007 – Feb 2009

Review requirements document, develop test cases.

Preparation of budget, strategic planning.

Execute the test cases and complete its execution status document.

Manage and track bugs, and verify issues posted by any of the team members.

Implement regression testing before any milestone.

Test the functionalities of the modules assigned to me.

Applied the agile methodologies in the whole project and coached under a professional doctor on how to use and apply the agile methodologies in the project.

Analyzing the performance requirements and goals of the project.

Analyzing performance results to make sure that performance goals are achieved successfully.

Responsible for automation and performance testing for the whole project using IBM Rational tools.

Education

Oxford College, UK, London

Professional Diploma in International Management

Graduation: 2012

Ain Shams University, Egypt, Cairo

Faculty of Computer & Information Sciences

Major: Information Systems

Total Grade: Good

Project Grade: Excellent

Graduation: 2007

Saint Joseph Language School, Egypt, Cairo

Major: Mathematics

Grade: 95.7%

Graduation: 2003

Additional

Skills

Awards and

Honors

Personal

Data

Bilingual in Arabic and English, Average proficiency in French

Attendance certified TOGAF Level 1 & 2

DBA 10g OCA (Oracle Certified Associate)

DBA 10g OCP (Oracle Certified Professional)

ISTQB “International Software Testing Qualifications Board” certified

IBM solution designer “Rational functional tester for java scripting” - automation testing certified

IBM solution designer “Rational performance tester” - performance testing certified

Hands on training and developing projects using agile methodologies

SME (Subject Matter Expert) in automation and performance testing

“CMI Level 5 Award in Management and Leadership (QCF)” -CMI “Chartered Management Institute” London

One of the first leading women in OWL “Oracle Women Leadership” Community in Egypt

ORACLE FY10Q1 Internal Spot Award, Global Outstanding Contribution Award, Excellent Presentation & Communications Skills Award

Date of Birth: April 15, 1985

Place of Birth: Cairo, Egypt

Nationality: Egyptian

Marital Status: Married

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