Natasha Henry
***** ****** *****, ******, ** ****6
Phone: 240-***-****
E-mail: acul7g@r.postjobfree.com
MARKETING • MEDIA RELATIONS • COMMUNICATIONS
Persuasive, focused and dependable professional with extensive experience in internal and external communications, prioritizing message points and balancing text and design. Excellent writing skills and ability to produce clear, compelling, motivating copy and training materials. Strong strategic and creative abilities as well as project management oriented. Successfully navigate within a matrix marketing team environment; proven ability to lead cross functional teams and manage complex projects under deadline pressure.
KEY SKILLS & ACCOMPLISHMENTS
Strong ability to lead a creative team by utilizing time-management, coordination and communications skills necessary so that projects are delivered to clients accurately, on-time and on budget.
Sustain organizational success by providing clear, compelling written materials for a wide variety of professional communications.
Proficient ability using MS Office (Word, Access, Excel, Outlook, and PowerPoint), social media, digital photography.
Highly skilled at interpreting mandatory advertising language and a firm understanding of defined legal terms for projects.
Possesses top-notch editing, rewriting and proofreading skills for print and digital media.
PROFESSIONAL HISTORY
Tower Federal Credit Union, Laurel, MD (9/2005 to March 2016)
A member-owned, non-profit financial institution.
Marketing and Public Relations Writer
• Responsible for internal and external communications including researching, analyzing,
writing, editing and proofing marketing copy.
• Expand market penetration through effective design of newsletters, direct mail campaigns,
e-mail communications, brochures, website text, branch collateral, news releases and
business development sales support materials.
• Write and distribute copy for statement inserts, electronic and telephone messages,
operational correspondence, print ads, short articles and promotional campaigns.
• Develop copy for signage, company website, promotional materials, trade shows and
seminars.
• Propose and establish sponsorships with representatives of community and secure key ad
placement with local publications.
• Facilitate media interviews with senior management and provide guidance to interview
subjects prior to media contact.
• Develop and maintain effective working relationships with the media by providing needed
information.
• Use social networking tools such as Facebook and YouTube to communicate to audiences
about credit union events, contributions and accomplishments.
American Institute of Certified Public Accountants, Washington D.C. (8/2002 – 9/2005)
The world's largest association representing the accounting profession.
Editorial Assistant
• Assisted management of media relations by developing news release e-alerts and press
releases for distribution to membership base.
• Researched and evaluated new technology for redesign of website; maintained media
database and created solutions to resolve technology issues.
• Provided quality customer service and resolved invoice concerns; assisted with research
and material retrieval to communication newsworthy material.
• Introduced new concepts for financial literacy program and gathered new membership
information and provided welcome packets for incoming members.
• Collaborated with planning and logistics of annual conferences and other offsite meetings
with attendance of 200 – 600 members.
Unilever Research and Development, Edgewater, NJ (9/2000-8/2002)
Home of Dove® and Lever 2000® soap products
Office Manager
• Researched material for scientific projects and prepared documents for clinical studies and
focus group meetings.
• Ensured compliance and accuracy with formatting, editing of legal contracts and patent
materials; produced transcriptions of meeting for merge with scientific reports.
• Coordinated key meetings with project leader and global marketing specialists.
• Collaborated with Human Resource on special projects; assisted with training and
presentation of company policies and procedures.
EDUCATION & PROFESSIONAL DEVELOPMENT
Bachelor of Arts Degree: English; Graduated with honors (Dean’s List)
Montclair State University, Montclair, NJ
Currently pursuing Master of Science Degree: Public Relations Management
University of Maryland, College Park, MD
Ongoing seminars including: How to Write Million-Dollar Copy (SkillPath® Seminars), Direct Mail Seminar (Robert Bly), Direct Mail 101 Seminar (EU Services), Marketing Compliance Training (Maryland & District of Columbia Credit Union Association), Bank Secrecy Act (BSA) Exam (CUES Online University), Office of Foreign Assets Control (OFAC) CUES Online University