Michael Lash

**** ********* *****, ******, ** ***34 303-***-**** acul1o@r.postjobfree.com

SUMMARY

Sales and marketing professional in the Capital Equipment, Automotive and Transportation Industries with proven abilities in:

Regional, National and International Sales.

Developing and launching new products in the transportation equipment and digital sales industries.

Providing intermodal transportation solutions for road, rail and over water carriers.

Selling to Chemical, Food and Industrial Gases producers.

Cryogenic and Hazardous Chemical transportation and storage solutions.

Franchising and managing excellent dealer/distributor networks for auto and truck OEMs.

Increasing profitability through building and managing sales territories.

Developing and implementing business, sales and marketing plans.

Securing container business in North America, Europe, Africa and the Middle-East.

Generating sales with business fleets and government entities.

Product knowledge and sales process training.

PROFESSIONAL EXPERIENCE

CARQUALIFIER.COM, Denver, CO 2013-Present

Western Region Sales Manager

Carqualifier.com is an online automotive lead generation company that is partnered with Equifax and provides auto dealerships with pre-qualified sales leads. Responsible for sales in the western U.S.

Developed sales and marketing material.

Developed and implemented email marketing campaigns.

Enrolled major dealer groups including Lithia Motors, Larry Miller Group, Van Tuyl Group, Findlay Dealerships and Phil Long Group.

AUTOTRADER.COM, Denver, CO 2010-2013

Senior Account Manager

HomeNet Automotive is a division of Autotrader.com that provided an inventory management tool and digital marketing solutions for automobile dealerships. Responsible for selling these services to franchise, independent and BHPH dealerships in Colorado and Wyoming.

Sold E-commerce products that included SEM, Video, Online Chat, Social Management, Finance Pre-approval and website vehicle inventory management.

Sold and Managed 93 auto dealerships that generated $44,175 of monthly revenue.

FIRST ADVANTAGE CREDCO, Denver, CO 2006-2010

Regional Sales Manager

Assisted in development and launch of a web based new car Internet lead generation program and, after the successful launch of the program went into the field to sell the program to auto dealerships throughout the U.S.

Developed marketing materials and a sales strategy for the Internet Lead Program.

Introduced system delivery improvements that enabled the product to reach 100% of end users.

Introduced “best practice” Internet sales process programs to auto dealerships.

Sold the new car Internet lead program along with Credco’s credit reports and BarNone subprime leads to franchise and independent auto dealerships.

Exceeded sales objectives by enrolling 477 dealerships generating $78,000 monthly revenue.

Michael Lash Page 2

AUTOBYTEL.COM, Denver, CO 2000-2006

Regional Internet Director

Sold web based Internet lead services, banner ads, website design and CRM tools to auto dealerships throughout the western U.S. Each day was devoted to in- dealership visits working with Dealer Principals, GMs, Sales Managers and Internet Sales Department. Being with the pioneer in this new automotive sales avenue, the first priority was to change the whole culture of the dealership sales departments.

Increased monthly revenue from 2002-2003 by 57% ($39K per month increase).

Spent 100% of the week consulting with Dealer Principals, GMs, GSMs and Internet Managers.

Increased revenue and customer base in each year.

Trained the entire dealership staff in the new online sales process.

Exceeded annual revenue objective of $2.8 million each year.

Maintained account retention at 97%.

Enrolled several major dealer groups and Enterprise Rent-A-Car locations throughout the western U.S.

KIA MOTORS AMERICA, Denver, CO 1997-2000

District Sales Manager

Recruited, developed and managed an excellent dealer organization in the six state Rocky Mountain District which grew to be the number 1 sales volume district in the U.S. This was accomplished by instituting an aggressive dealer placement program. In addition, I assisted auto dealers in their KIA retail and customer service efforts by implementing advertising, business management, SSI and CSI process improvement programs and trained their sales people in product knowledge and the retail sales process. Assisted dealerships increase their sales by calling on government agencies, business fleets and daily rental companies.

Achieved 106% of annual sales objectives in 1997.

Achieved 110% of annual sales objectives in 1998.

Achieved 117% of annual sales objective in 1999.

Achieved 212% of Q1 sales objective prior to leaving the company

Achieved 98% SSI and 92% CSI scores by instituting sales and service process improvement programs.

Increased the District dealer count from 9 in 1997 to 20 in 2000.

The Rocky Mountain District was the Number 1 sales volume District in the U.S. for 2000.

Increased monthly revenue from $1.35 million in 1997 to $3.6 million in 2000.

100% account retention.

CRYENCO, INC., Denver, CO 1993-1997

Global Tank Container Sales Manager

Responsible for worldwide tank container sales

Developed marketing material and technical data sheets.

Sold to chemical companies, food processors, oil and gas producers, railroads

Provided transportation solutions for cryogenics, industrial gases and bulk liquids.

Successfully launched the product in Europe where the majority of sales occurred.

Exceeded sales objectives in excess of 200% by selling containers to major companies that included Chemical Lehman Tank Lines, Del Monte Foods International, Arabian Chemical Co., Hoyer Transport Hamburg, Bayer Leverkusen, Matlack Transport, Schlumberger, Dow Chemical Co. and Dow Deutschland.

EDUCATION: B.A. International Relations – University of Detroit

OTHER: U.S. Army – Honorable Discharge

Contact this candidate