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Customer Service/Sales/Marketing

Location:
Tinley Park, IL
Posted:
May 02, 2016

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Resume:

Randa Ezaizat

USA – Illinois • 708-***-**** • acul0x@r.postjobfree.com

1

Execut ive Prof i le

A seasoned management professional with over 20 years’ of extensive experience in driving business excellence through strategic sales and marketing, adept in building distribution network to tap new markets and opportunities. Characterized as growth catalyst, multi-faceted team leader, and hands- on executive with rich career history marked by explosive sales growth across diverse sectors. Known for driving team toward company targets and achieving objectives and strategic goals of the company. Seeking a challenging position with a progressive organization to amalgamate skills into a synergy of change, growth and profit.

Skills Summary

Management:

Business Development

Sales & Marketing

Strategic Planning & Execution

Market Coverage Planning

Distribution Channel Management

Client Management

Campaign Management

Business Excellence:

Target Setting & Achievement

Driving Growth

Market Analysis & Research

Consumer Insights/ Behaviour

Management Reporting

Response to Customer RFPs

Value-Added Leadership:

Leadership, Staffing,

Training, Knowledge Transfer,

Communication & Interpersonal Skills

Decision Making, Analytical Skills,

Critical Thinking, Conflict Resolution,

Group Dynamics, Synergy

Career Progression

Sales Manager January 2015 - Present

Orange Telecommunication-Jordan

Accomplishments:

Spearheaded the sales department, established semester-wise sales objectives for the department as well as individual sales person to consistently exceed corporate objectives and surpass goals.

Acted as a catalyst in the evolution of business excellence, conceptualized and developed plans to achieve short and long term business and financial objectives and augment market share. Key Responsibilities:

Commanding the development of strategic/ tactical sales strategies to drive growth and profit achievement. Directing sales activities, program roll out, integration and coordination of sales program.

Planning, organizing, directing and controlling staff to meet department objectives. Establishing and assigning performance metrics and quotas for the sales team and coaching the team to achieve quotas.

Daily following-up with the team to ensure monthly target will be achieved.

Presiding meetings with sales staff to discuss the sales operations and identifying the best ways to achieve the monthly and half yearly targets whilst serving customers.

Recruiting department staff, assigning targets and territories to sales force, conducting training sessions, delegating responsibilities to achieve performance at its pinnacle by critical appreciation of activities in line with changing business scenarios.

Tactfully resolving customer complaints and ensuring appropriate/timely resolution of the same. Regularly measuring and evaluating service levels and standards using customer feedback and develop plans for continuous improvement

Deploying Learning Management for Managers program to improve sales skills, managerial skills, business skills and product/service knowledge.

Program Development Manager March 2013 - December 2014 Industry Online

Accomplishments:

Planned daily, weekly, monthly and annual activities to augment business growth through aggressive sales initiatives that delivered revenue growth, market share, and market penetration.

Played a key role in establishing Customer Service Desk.

Dexterously managed international and local clients. Randa Ezaizat

USA – Illinois • 708-***-**** • acul0x@r.postjobfree.com 2

Key Responsibilities:

Managed marketing department, developed and implemented real-time marketing intelligence strategy. Drove marketing programs which contributed to development of new business opportunities.

Establishing and developing distribution networks for the company’s product line. Designed market coverage plan for growth enabling higher sales volumes, market activation and strengthening of distribution channels to minimize cost and optimize resources. Fostered strategic-channel relationships with clients.

Enhanced the company image by educating customers/potential customers of the product and services provided and presenting the company in the most professional way.

Conducted satisfaction surveys with existing customers to identify areas of strengths and weaknesses and suggest actions to increase satisfaction level.

Built the customer centric culture, mitigated customer complaints by evaluating the received complaints, conducted root cause analysis to suggesting lasting solutions.

Kept close tabs on market dynamics/competitor activities and devised effective marketing strategies to counter the same. Collated information and formulated strategies to optimize performance parameters and business outputs.

Trained sales team, set goals/targets and served as a resource to enable them to optimize client relationships to maximum extent possible and attain a competitive position in the industry. Marketing & Sales Manager January 2010 - February 2013 Jordan Airmotive

Accomplishments:

Delivered and implemented best-in-class innovative sales and marketing programs for driving changes that support in achieving company’s financial revenue target.

Represented the company and maintained a successful top rate company image to international market and media.

To liaise with international customers, travelled extensively across South Africa, Algeria, KW, Russia, Holland, Tajikstan, Germany, etc.

Successfully managed end-to-end marketing events at the exhibitions. Key Responsibilities:

Explored all elements of the marketing mix to define and drive marketing strategy roadmap. Assessed and identified marketing opportunities, potential markets, customers and business contacts to augment company performance.

Managed international and local clients, maintained positive customer relations and coordinated various functions to ensure customer requests/ complaints are handled appropriately and in a timely manner.

Developed and managed the marketing budget. Planned and allocated funds for advertising, tradeshows and other marketing projects.

Generated management and financial reports for the senior leadership team and other stakeholders.

Created and launched market specific promotional campaigns across media channels to enhance brand awareness and international and local customer acquisition or retention.

Partnered with the Commercial Department to design guidelines for commercial deals and efficiently allocated financial and human resources of company for optimum and efficient utilization to achieve company goals.

Liaised with Web design companies to maintain corporate website, effective messaging and positioning of company and its solutions. Managed creative agencies for graphic design and content delivery. Business Development Manager March 2008 – October 2009 eSense Solutions

Accomplishments:

Successfully managed clients across the Mena region.

Instrumental in establishing and developing distribution networks for the company’s product lines. Key Responsibilities:

Formulated sales strategies and commercial policies, ascertaining scope and potential avenues for growth and development of the Company's business across all assigned geographies.

Managed the business development and marketing department. Created effective, innovative, marketing programs designed to drive sales and build awareness for our sales solutions in key verticals and geographies. Randa Ezaizat

USA – Illinois • 708-***-**** • acul0x@r.postjobfree.com 3

Fostered relationships with customers’ CxO and mid-management level key decision makers to introduce them with company’s projects services, solutions and products. Projected a highly professional and customer friendly facade to clients, forged long term business relationships as a key impetus to expansion and growth.

Achieved short and long term business and financial objectives, and increase market share while maintaining the margin expectations of the company.

Maintained external marketing relationships, reinforced market position and leveraged strong brand equity to add value to the company and all customer relationships.

Built a customer segmentation value-map to develop effective value proposition, customized engagement and targeted selling. Developed strategic-channel relationships with clients.

Generated reports with the key information and metrics to the Business Development Director. Business Development Manager August 2007 – February 2008 Estarta Solutions

Accomplishments:

Managed clients across the Levant region.

Conceptualized and implemented aggressive marketing initiatives targeted at expanding company’s presence and sustained the long term profit assurance in partnership with direct sales as well as presales teams.

Defined and set lead generation strategy and worked closely with the supervisors and direct reports to ensure its proper implementation. Followed-up and followed-through the strategy. Business Development Manager June 2004 – May 2007

IBM – Australia

Joined the organization as Programmer, moved on upward career trajectories, to merit promotion to the position of Business Development Manager

Designation Chronology:

June 2004 - May 2007: Business Development Manager

June 2000 - May 2004: Team Leader / Development / Deployment / Production Support / Reporting

May 1997 - May 2000: Business and Programmer Analyst

January 1994 - April 1997: Programmer

Accomplishments:

Spearheaded a team of 20 employees to strategize, manage and expand entire business area as per organizational goals/ strategies.

Delivered exceptional service to clients across Asia Pacific, Australia and New Zealand.

Promoted the Brio Intelligence tool to IBM Australia, within the CSO department (450 employees), later to IBM AP countries.

Designed marketing campaigns for AP countries.

Re-engineering all existing DB2 jobs and re-created them in BRIO across all departments within Sales and Finance areas across Australia, New Zealand, and Asia Pacific.

Instrumental in enabling cost saving of 7 working employees through effective management of educational BRIO sessions that focused on team requirements, resulting in saving a lot of cost and time as well as enhanced productivity.

Key Projects to Credit:

-BRIO projects

-HR Reporting projects

-Managed and led deployment of new PCD releases

-Managed upgrade of TRAC Lotus Notes databases

-Managed VM enhancements

Education & Credentials

University of Sydney May 1995

Bachelor Degree in Computing and Mathematics – IT and SW Engineering Randa Ezaizat

USA – Illinois • 708-***-**** • acul0x@r.postjobfree.com 4

Other Trainings and Certifications:

Customer Focused @ Sales Oriented Company, July 2008

Basic Selling Skills, July 2008

Advance Influence and Negotiation Skills, Feb 1998

Communication skills, Feb 1995

Project Management, Jan 1995

Hyperion Intelligence Dashboard Design v8, May 2005

Hyperion Intelligence Explorer v6, May 2004

Introduction to JavaScript Programming, Aug 1999

BRIO Query Quick start training, Sep 1998

Using Lotus Script in Domino R5, March 2001

Application Development 2, V4.5, April 2000

Domino Messaging Administration, December 1999

Application Development 1, V4.5, December 1999

SQL/DS Application Design and Programming Workshop, Feb 96

DB2 Fundamentals, Jan 1996

Data Modelling and Analysis, Sep 1997

Lotus 1-2-3 for OS/2, Dec 1995

Introduction to REXX on OS/2, Feb 1995

Script Workshop, Jan 1995

Bookmaster, Jan 1995

Personal Information

Nationality: Jordanian/Australian/Legal USA Resident

Language: Fluent in English and Arabic



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