Sarah Shieh

*** ***** ****** 617-***-****

Lexington, MA 02420 acuklp@r.postjobfree.com

Result-focused marketing professional with experience in B2B technology brand building and lead-generation. Demonstrated strength to drive content strategy through customer journey mapping and inbound marketing programs for target engagement and lead qualification. Recognized with decisive team leadership and proven ability to face challenges head-on and execute sound decision.

CORE STRENGTHS

Strategic Planning

Competitive Analysis

Brand Positioning

SEO, PPC

Content Marketing

Public Relations

Social Media Marketing

Marketing Automation

PROFESSIONAL EXPERIENCE

ANALOG DEVICES, INC., Wilmington, MA

Brand Marketing Manager, Automotive, Industrial automation and DSP 2014-Present

Marketing Campaign and Program Manager, Process Control and Precision Linear 2011-2014

Develop branding and content marketing strategy and manage the execution of go-to-market plan that build thought leadership, raise awareness and expand customer base for business units. Provide directions for regional and channel marketing. Establish KPIs and dashboard metrics for performance monitoring.

Designed and built multiple lead nurturing campaigns that pull audience down marketing funnel for qualified leads.

oPlanned content needs per buyer stage, identified content gap and worked with engineers for content creation, including technical articles, brochures, FAQs, social media postings, and videos.

oResearched keywords, wrote advertising and email copies, and created landing pages

oIntegrated SEO, PPC, social media, and marketing automation (Eloqua) for execution

oImproved target audience engagement by 50-75%

Planned and directed the implementation of a global campaign to expand customer base for industrial field smart sensors. Created landing page, content plan, and executed email nurturing flow that increased awareness and generated qualified leads in target regions of GC and EMEA. Campaign resulted in additional $18M new business opportunity.

Provided content organization, tagging and updates for new website development.

Advertising Manager (on-site contract position) 2008-2011

Managed print and online global advertising programs and oversaw production and media budget. Worked with agency and orchestrated a successful corporate-level branding campaign, including marketing materials for web site, advertising, messaging, and internal communications. Developed and executed communications plan for Amplifier & Linear group.

ARTISAN TAO, INC., Acton, MAAdvertiis

Co-owner 2003-2008

Co-founded the company and grew the retail brand (Lily’s Beads) to annual business revenue of $300k. Established and executed on-line marketing program for classes, events, and DIY online tutorials. Successfully built brand awareness through Constant Contact email marketing, web site redesign, advertising, and PR. Implemented POS (point-of-sale) system for store operation.

AST PRODUCTS, INC., Billerica, MA

Director of Operations and Marketing 1997-2002

Lead a team of sales, marketing, and product development for the new customized plasma instrumentation business line. Managed budget for new product development. Directed corporate and product marketing communication programs.

NUMBER NINE VISUAL TECHNOLOGY, Lexington, MA

Marketing Manager (on-site contract position) 1997

Directed print advertising production, managed media programs, developed collateral and sales materials, planned and coordinated trade shows and events.

BASF MAGNETIC CORPORATION, Bedford, MA

Product Manager 1987-1996

Responsible for managing product portfolio, life cycle, P&L, budget and all aspects of product management and strategy, product marketing, market research and analysis, and develop sales training materials for the $110 million audio and video duplicating tape product line. Provided forecast and worked with Production Control for inventory and production cost control. Managed advertising agency and directed the development of advertising, PR and marketing collateral.

EDUCATION

MBA, Pennsylvania State University

Concentration in Quantitative Business Analysis

BS in Business Administration, National Taiwan University

VOLUNTEER EXPERIENCE

Lexington Chamber Music Center, Lexington, MA

Board Member 2013-Present

FOLMADS (Friends of Lexington Music, Art and Drama Students), Lexington, MA

Co-chair, usher management 2006-2013

Board Member 2009-2011

DIAMOND MIDDLE SCHOOL, Lexington, MA 2007-2010

Chair, Magazine Drive

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