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Design Sales

Location:
Chicago, IL
Posted:
April 29, 2016

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Resume:

WORK EXPERIENCE///

HONORS/// • **** Webby Nominee: ‘Best User Experience’ for LAtimes.com

• 2013 Professor of The Year nomination: 1 of 7 of 950+

• 2014 Professor of The Year nomination: 1 of 7 of 950+

• 2011 Webby Winner: ‘People’s Voice’ for Walgreens.com + Walgreens App

• Exhibited photography in Chicago’s Museum of Contemporary Art

• Design work published in Branding First Vol.3 hard cover annual

• 3rd Place American Advertising Foundation

• National Finalist: Miller Lite’s ‘Tap The Future’ - entrepreneur competition EDUCATION/// Columbia College, Chicago Illinois

• Bachelor’s in Fine Arts, Advertising Art Direction 2006 Chicago Portfolio School

Adjunct Professor: Spring 2015 - Current

Duties:

• Mobile/Web UX design

• Advertising Art Direction

Duties:

• UX Design: Tribune Media’s entire portfolio (46 newspapers and magazines)

(Los Angeles Times, Chicago Tribune - two largest products)

- Overseeing creation of responsive web experiences and Android / iOS apps

- Selling ideas to stakeholders / product managers

- First to market with Apple watch app, revamp of all Android wear products

- Management of national design team comprised of UI designers, copywriters and front end developers

- Ground up redesign and launch of all apps and wearables

- Consistent +26% average of monthly metrics post relaunch (app downloads, page views, digital subscriptions)

Tribune Publishing (Fortune 774 Ranking)

UX Design Managing Director: Sept. 2014 - Current

acukgn@r.postjobfree.com

312•804•7020

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• Securing utility patent on touchscreen compatible fabric (winter gloves that work with smartphones)

- Creation of retail product and licensing of fabric

- Product launch to international market from conception to retail

- Sales, accounting, marketing, and manufacturing

- Product sold in 36+ countries

- Finalist (7 of 2,500 companies) in Miller Lite’s “Tap the Future” entrepreneur competition emitips L.L.C.

Founder and C.E.O: 2011- Current

cont’d next page

JOURDANSMITH

Duties:

• UX Design lead for Holiday 2011

- Concept development/Design of Holiday 2011 E-commerce

- 66% sales increase from 2010 Holiday (Same products & Promotions both years)

• UX Design lead of cart & check out process for Walgreens.com

- Creation of 3rd party contact lens ordering

- This resulted in 16% of all customers using new service

- 40% drop in support calls

- 10% rise in completed orders

- $28 Million more sales within 9 months

- CSAT scores improved 5%

Walgreens Corp. (Fortune 38 Ranking)

Art Director: Mar. 2011 - Sept. 2013

WORK EXPERIENCE

cont’d 2/4

Duties:

• UX Design: Sears Home Services & Mobile

- Atomic Mobile redesign: sales increase from $500 million to $989 million in 9 months (same products & promos)

- Management of copywriters & Front end development

- 269% increase in traffic with conversion (paid search budget was NOT increased)

- $86 Million in sales via searshomeservices.com fully independent of sears.com Sears Holdings Corp. (Fortune 65 Ranking)

Contract Art Director: Sept. 2013 - Sept. 2014

Columbia College Chicago

Adjunct Professor Fall 2011- Spring 2015

Duties:

• Introduction to Advertising Art Direction course

• Advertising Design course

Duties:

• Management of design team

• Concept development/hands on designing

• Photo Art Direction

Bandwidth Marketing

Contract Art Director: Jan. 2011 - Mar. 2011

clients: Samaritan Pharmaceuticals, First Look, Max Advertising systems, Nielsen Ratings cont’d next page

acukgn@r.postjobfree.com

312•804•7020

JOURDANSMITH WWW.LINKEDIN.COM/IN/JOURDANS

Whittman-Hart Interactive

Contract Art Director Jul. 2010

clients: Check ‘N Go

Duties:

• Web Design, Flash Banner Ad design, Mobile application design (iPhone/Blackberry):

- Design Flash Banner campaign, supplemented with outdoor print campaign.

- Design custom tab web page within Facebook.com’s site.

- Design supplemental web site for financial education around Check ‘N Go’s offered services.

WORK EXPERIENCE

3/4

Duties:

• Package design, logo development, and concept development:

- Package design: golf balls, racquet balls, racquet ball glove

- Concept development of Roger Federer’s advertising campaign

- P.O.S../P.O.P. design (Dick’s and Sports Authority) Wilson Sports Corp.

Contract Art Director Feb. 2011 - Jun. 2011

clients: Wilson: Tennis, Racquet ball, and Golf

Zeus Magazine

Creative Director Jul. 2010 - Dec. 2012

Duties:

• Management of entire design team

• Design concept development of magazine

• Photo Art Direction

- Within 2 issues under my art direction Zeus was picked up by Boarder’s Books, and Barnes & Noble nationally

cont’d next page

Jacobs & Clevanger

Contract Art Director Jun. 2010

clients: iPay

Duties:

• Web Design

- Landing page design for new technologies/services acukgn@r.postjobfree.com

312•804•7020

JOURDANSMITH WWW.LINKEDIN.COM/IN/JOURDANS

References upon request*

WORK EXPERIENCE

4/4

Laughlin Constable

Art Director / Print Production Manager: Sept. 2006 - Dec. 2009 clients: McDonald’s, Toppers Pizza, AM Vodka, Associated Bank, Bridgestone Tires, Cosi, Delnor Hospital, Harley Davidson, Hoyne Financial, International Trucks, Kimberly Clark (Kleenex & Cottonelle), National Pork Board, Peak Automotive, and University of Illinois Medical Center. duties:

• Concept development and execution for new and existing clients:

- Presenting/selling ideas to creative directors and clients.

- Graphic design, package design, package engineering, video editing, Photography, photo retouching, typography, publication design, logo design.

• Management of creative teams engaged in retouching, production and delivery of media insertions.

- Coordinating the production and delivery of all Chicago print materials.

- Sourcing creative contractors and budgeting costs.

- Negotiating all agency (NYC, Chicago, Milwaukee) purchasing and legal terms for photo, art and video purchases.

Saatchi & Saatchi X

Contract Art Director: May 2010 - Jul. 2010

clients: Frito-Lay (Doritos & Tostitos), Gillette Fusion, Proctor & Gamble (Prilosec OTC), Terra cycle, and Target.

Duties:

• Strategic concept development, execution, and exploration of unconventional marketing tactics (i.e. strategic interior design or buyer incentives):

- Creating new media for ideas beyond print and web.

- Translating advertising concepts into shopper experience.

- Branding, package design, photo retouching, interior design. acukgn@r.postjobfree.com

312•804•7020

JOURDANSMITH WWW.LINKEDIN.COM/IN/JOURDANS



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