WORK EXPERIENCE///
HONORS/// • **** Webby Nominee: ‘Best User Experience’ for LAtimes.com
• 2013 Professor of The Year nomination: 1 of 7 of 950+
• 2014 Professor of The Year nomination: 1 of 7 of 950+
• 2011 Webby Winner: ‘People’s Voice’ for Walgreens.com + Walgreens App
• Exhibited photography in Chicago’s Museum of Contemporary Art
• Design work published in Branding First Vol.3 hard cover annual
• 3rd Place American Advertising Foundation
• National Finalist: Miller Lite’s ‘Tap The Future’ - entrepreneur competition EDUCATION/// Columbia College, Chicago Illinois
• Bachelor’s in Fine Arts, Advertising Art Direction 2006 Chicago Portfolio School
Adjunct Professor: Spring 2015 - Current
Duties:
• Mobile/Web UX design
• Advertising Art Direction
Duties:
• UX Design: Tribune Media’s entire portfolio (46 newspapers and magazines)
(Los Angeles Times, Chicago Tribune - two largest products)
- Overseeing creation of responsive web experiences and Android / iOS apps
- Selling ideas to stakeholders / product managers
- First to market with Apple watch app, revamp of all Android wear products
- Management of national design team comprised of UI designers, copywriters and front end developers
- Ground up redesign and launch of all apps and wearables
- Consistent +26% average of monthly metrics post relaunch (app downloads, page views, digital subscriptions)
Tribune Publishing (Fortune 774 Ranking)
UX Design Managing Director: Sept. 2014 - Current
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• Securing utility patent on touchscreen compatible fabric (winter gloves that work with smartphones)
- Creation of retail product and licensing of fabric
- Product launch to international market from conception to retail
- Sales, accounting, marketing, and manufacturing
- Product sold in 36+ countries
- Finalist (7 of 2,500 companies) in Miller Lite’s “Tap the Future” entrepreneur competition emitips L.L.C.
Founder and C.E.O: 2011- Current
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JOURDANSMITH
Duties:
• UX Design lead for Holiday 2011
- Concept development/Design of Holiday 2011 E-commerce
- 66% sales increase from 2010 Holiday (Same products & Promotions both years)
• UX Design lead of cart & check out process for Walgreens.com
- Creation of 3rd party contact lens ordering
- This resulted in 16% of all customers using new service
- 40% drop in support calls
- 10% rise in completed orders
- $28 Million more sales within 9 months
- CSAT scores improved 5%
Walgreens Corp. (Fortune 38 Ranking)
Art Director: Mar. 2011 - Sept. 2013
WORK EXPERIENCE
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Duties:
• UX Design: Sears Home Services & Mobile
- Atomic Mobile redesign: sales increase from $500 million to $989 million in 9 months (same products & promos)
- Management of copywriters & Front end development
- 269% increase in traffic with conversion (paid search budget was NOT increased)
- $86 Million in sales via searshomeservices.com fully independent of sears.com Sears Holdings Corp. (Fortune 65 Ranking)
Contract Art Director: Sept. 2013 - Sept. 2014
Columbia College Chicago
Adjunct Professor Fall 2011- Spring 2015
Duties:
• Introduction to Advertising Art Direction course
• Advertising Design course
Duties:
• Management of design team
• Concept development/hands on designing
• Photo Art Direction
Bandwidth Marketing
Contract Art Director: Jan. 2011 - Mar. 2011
clients: Samaritan Pharmaceuticals, First Look, Max Advertising systems, Nielsen Ratings cont’d next page
acukgn@r.postjobfree.com
312•804•7020
JOURDANSMITH WWW.LINKEDIN.COM/IN/JOURDANS
Whittman-Hart Interactive
Contract Art Director Jul. 2010
clients: Check ‘N Go
Duties:
• Web Design, Flash Banner Ad design, Mobile application design (iPhone/Blackberry):
- Design Flash Banner campaign, supplemented with outdoor print campaign.
- Design custom tab web page within Facebook.com’s site.
- Design supplemental web site for financial education around Check ‘N Go’s offered services.
WORK EXPERIENCE
3/4
Duties:
• Package design, logo development, and concept development:
- Package design: golf balls, racquet balls, racquet ball glove
- Concept development of Roger Federer’s advertising campaign
- P.O.S../P.O.P. design (Dick’s and Sports Authority) Wilson Sports Corp.
Contract Art Director Feb. 2011 - Jun. 2011
clients: Wilson: Tennis, Racquet ball, and Golf
Zeus Magazine
Creative Director Jul. 2010 - Dec. 2012
Duties:
• Management of entire design team
• Design concept development of magazine
• Photo Art Direction
- Within 2 issues under my art direction Zeus was picked up by Boarder’s Books, and Barnes & Noble nationally
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Jacobs & Clevanger
Contract Art Director Jun. 2010
clients: iPay
Duties:
• Web Design
- Landing page design for new technologies/services acukgn@r.postjobfree.com
312•804•7020
JOURDANSMITH WWW.LINKEDIN.COM/IN/JOURDANS
References upon request*
WORK EXPERIENCE
4/4
Laughlin Constable
Art Director / Print Production Manager: Sept. 2006 - Dec. 2009 clients: McDonald’s, Toppers Pizza, AM Vodka, Associated Bank, Bridgestone Tires, Cosi, Delnor Hospital, Harley Davidson, Hoyne Financial, International Trucks, Kimberly Clark (Kleenex & Cottonelle), National Pork Board, Peak Automotive, and University of Illinois Medical Center. duties:
• Concept development and execution for new and existing clients:
- Presenting/selling ideas to creative directors and clients.
- Graphic design, package design, package engineering, video editing, Photography, photo retouching, typography, publication design, logo design.
• Management of creative teams engaged in retouching, production and delivery of media insertions.
- Coordinating the production and delivery of all Chicago print materials.
- Sourcing creative contractors and budgeting costs.
- Negotiating all agency (NYC, Chicago, Milwaukee) purchasing and legal terms for photo, art and video purchases.
Saatchi & Saatchi X
Contract Art Director: May 2010 - Jul. 2010
clients: Frito-Lay (Doritos & Tostitos), Gillette Fusion, Proctor & Gamble (Prilosec OTC), Terra cycle, and Target.
Duties:
• Strategic concept development, execution, and exploration of unconventional marketing tactics (i.e. strategic interior design or buyer incentives):
- Creating new media for ideas beyond print and web.
- Translating advertising concepts into shopper experience.
- Branding, package design, photo retouching, interior design. acukgn@r.postjobfree.com
312•804•7020
JOURDANSMITH WWW.LINKEDIN.COM/IN/JOURDANS