Edward J. Rusnak

**** ***** ***** 731-***-****

Arlington, TX 76001 acukek@r.postjobfree.com

REGIONAL SALES/OPERATIONS MANAGER

Persuasive individual with the ability to lead a diverse team of professionals to new levels of success in a highly competitive DSD market and fast paced environments. An accomplished team builder with an entrepreneurial spirit who is successful in developing and leading impactful sales within an organization. Strong technical and business qualifications with impressive and extensive years of hands on experience in the following areas:

Strategic Planning

Sales Growth

Product Management

District Development

Route Development

P&L and Budgets

PROFESSIONAL EXPERIENCE

Popcorn Indiana, Dallas, TX

Regional Sales/Operations Manager (April 2015 – present)

Reported directly to the Director of Sales. Achieved regional sales operational objectives while contributing regionals sales information and recommendations to strategic plans.

Established sales objectives by creating a sales plan and quota for districts in support key retail promotions.

Met regional sales financial objectives by forecasting requirements and preparing an annual budget.

Manage and train brokers and distributors to support PI brand up to company standards of excellence.

Implemented trade promotions with forecasting, trade spend, sell-in and communicating to distributors.

Recommended new product lines by identifying new product opportunities.

Monitor inventory levels in each distribution prior to promotional activity to ensure adequate supply and prevent out-of-stocks.

Snyder’s-Lance Inc., Memphis, TN 2005–2014

Zone Manager (2011 – 2014)

Reported directly to the Regional Vice President of Sales. Charged with maximizing sales and profitability (P&L) within the zone parameters (distribution and sales) while managing personnel activities, controlling cost and maintaining an effective and capable operation through Market Developers, District Managers, Route Sales Representatives and Independent Business Owners.

Led a multi-layered team including six (6) District Sales Managers, 54 Independent Business Owners and three (3) Distributions Centers (DC) in the states of MS, TN and AL.

Convinced Regional Vice President of Sales to open a 9,000 square-foot DC in Birmingham, AL; this alleviated product delay, service calls and increased sales by 25.4%

Retained a major account by providing excellent customer service; built a solid relationship with difficult store manager and added to account sales revenue.

By hiring temporary account managers, successfully resolved a low value account issue which increased revenue growth for the distributor and Snyder-Lance.

Converted routes to independent distributors by persuading Snyder employees to purchase routes resulting in increased territory, sales and better business relationships with customers.

Senior District Manager/District Manager (2005 –2011)

Successfully oversaw and developed a large metropolitan district in the Washington D.C area.

Cultivated a promotions campaign with the Major League Baseball team the Washington Nationals; received low cost, major, large stadium advertising that is still on-going.

Recruited and trained independent operators which grew sales in this market; spearheaded zone growth through route splits and adding new routes creating less work and more revenue for the distributors and the company.

Chosen by Snyder’s of Hanover to be on a panel of District Managers who developed the present day District Manager Development Program.

Helped develop fellow District Managers through leadership and hands on training (sales training, route splits, presentation development and everyday supervision).

Given responsibility by then Zone Manager to manage the Zone while this individual was on vacation.

Account sales responsibility for the independent accounts of Magruder’s and Grand Market; presented promotions, sales information, account building and everyday management for these accounts.

EDUCATION

Bachelors of Arts-Speech Communication

Edinboro University of Pennsylvania, Edinboro, PA

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