Nitin Phadnis “Sizzle sheet”

DELL (****-****)

*. Created 300+ contacts/touch points in the GSI (global system integrators) community in a span of 18 months.

2. Collaborated and launched multi-city customer events with a GSI partner which resulted in $10M pipeline and 5 net new customers (Wipro being the largest one with order book of $5M) 3. Trained over 50 System Consultants and Solution Architects on the Dell enterprise platform portfolio- partner participation rates increased by about 25% over the previous year. 4. Conceptualised and designed a COE (Center of Excellence) for a global partner within 8 months’ time to include 6 strategic solution pillars viz. Information Management (Cloud, Big Data), Oracle & Microsoft solutions, OpenStack, SDN and Converged Infrastructure. 5. Created and executed Marketing-driven frameworks for better customer outreach and brand recall for Server Solutions (Dell has been consistently ranked #1 or #2 in x86 server market) 6. New initiative: Conceptualised, designed and executed the “Unix-to-Linux Migration Workshops” from 2012-2013, the first of its kind initiative in Dell India which resulted in creation of sales pipeline and order close of ~$1M (Magma Finance, Chola Group) WIPRO (2004-2011)

1. Achieved success in retaining 90% of the existing customer base in a designated geo through constant customer nurture and relationship building. 2. Achieved 150% of sales target in 2010-2011, the highest in the entire region with a focus on account penetration, long term growth and buyer motivation. 3. Focused solely on the Banking and Finance vertical for 2 years through customer nurture and new business development initiatives, resulting in steady state business revenues for the next 8 straight quarters (Order book: $10M)

4. Acquired new customers in the intensely contested Govt. and Manufacturing industry verticals for enterprise solutions (Water Resources Development Board, Municipal Corporation, MeadWestvaco) 5. Became the 1st certified Proposal Assessor in the team (trained by Shipley UK) and assessed proposals worth $300M(max) to help improve the overall quality of the bid and enhance win rates. NITIN PHADNIS

201 Van Horne Ave North York M2J2T7 647-***-**** acujx5@r.postjobfree.com LinkedIn SALES & MARKETING PROFESSIONAL

“Proven track record of consistently delivering results in diverse markets” Experienced and results driven sales and marketing professional with the ability to identify and maximize opportunities to increase growth and development. Key Team player, effective and excellent communication skills, ability to establish strong relationships with key stake holders. Excellent ability to focus on given tasks and fluent in English, both oral and written. Expertise/values offered:

Customer need assessment Relationship building

Pre Sales

AR/PR skills

Business Development Product Marketing Management EXPERIENCE HIGHLIGHTS

Dell International Services April 2011 – Feb 2016

(Product Marketing Consultant, Global Alliance Manager)

Evangelized and promoted Dell’s end-to-end solutions portfolio within the global SI partner organizations collaboratively with Pre Sales and Enterprise Architects. This resulted in the creation of 300+ touch points within the GSI (global systems integrators) community over a period of 18 months for much improved mindshare and recall for Dell’s enterprise solutions in large and strategic pursuits.

Articulated effectively and accurately the company’s vision in the enterprise solutions space to partners. Result: a visible change in perception and attitudes towards a more favorable outlook and willingness to partner and collaborate with Dell.

Launched and participated in collaborative multi-city customer events and workshops with Global System Integration partners (total 7 customer facing events) which generated $10M pipeline and 5 net new customers.

Developed and executed Sales enablement initiatives through Product trainings, Customer facing events and Workshops, including deep dive sessions customized for specific content and audience (e.g. 3-day Storage deep dive workshop for Wipro for 15 participants resulting in closure of $1M storage deals over the next 2-3 quarters).

Developed and maintained broad and deep external partner relations with company partners in all solutions areas; was knowledgeable of the partner’s propositions, their markets, business challenges and customer opportunities.

Participated in sales pipeline/funnel review discussions with partners regularly and provided insights and suggestions to collaborate better in the enterprise solutions domain with better visibility for Dell.

Built multi-level relationships with partners including those in the executive level; produced sales leads through constant engagements with partners in terms of marketing strategies and aligned resources to match partner needs as and when needed.

Conceptualised and designed a CoE (CENTER of EXCELLENCE) from grounds-up for a global system integrator based on datacenter workloads and current + future technology trends. (The centers are located in India and US)

Managed development of marketing collaterals, monthly/quarterly marketing newsletters, tracking and reporting campaign performance and email content development. Wipro Limited Oct 2004 – April 2011

(Pre Sales, Biz. Dev and Quality & Risk Management)

Successfully maintained 90% of the existing customer base (farming accounts) thus ensuring repeat business continuity (accurate sales forecasting), business predictability and profit optimization.

Worked in diverse industry verticals viz. BFSI, Manufacturing, IT/ITeS and Govt. thus gaining vital knowledge of the working, nuances and unique buying patterns.

Worked on multi-LOB and multi-disciplinary large bids (max $300M) which helped to get an in-depth understanding and learning of the complexity of large deals.

Achieved 150% of sales target in 2010-2011, the highest in the entire region with a focus on account penetration, long term growth and buyer motivation.

Implemented quality management and risk management frameworks for deals exceeding

$5M TCV ensuring better bid screening and customer satisfaction.

Possess the necessary experience of writing proposals to RFPs, assessing bids/proposals and recommending necessary changes.

Also held positions in Tech Pacific, Accel ICIM, Sunray Computers and S’tronics as Sales Executive and Key Account Manager from 1997-2004.

~EDUCATION & TRAINING~

o Post Graduate Diploma in Business Administration - Symbiosis (2010) - Majored in Marketing o Post Graduate Diploma in Foreign Trade - Symbiosis (1999) -Majored in Marketing and Foreign Trade (Grade A)

o Bachelor of Commerce - University of Pune (1997)- Special subject: Marketing (First Class)

~Technological Proficiencies~

o MS Office,

o Certified Cloud Associate from CloudEnabled.com (2014) o SUN Solaris Certified Administrator (SA-I)

~Awards & Recognition~

o Best Employee – Customer retention in existing accounts (Wipro) o Participation in Customer Advisory Board (Dell)

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