QUAID-JOHAR RASHEED

Naperville, IL 630-***-**** acuijl@r.postjobfree.com www.linkedin.com/in/quaidrasheed PRODUCT DIRECTOR

Executive Product Manager with extensive experience in providing business strategy, innovative global solutions, and managing global customers and markets in wireless and communications field. Proven leader and team player who can deliver in every phase of the project, and proven ability to develop and implement new strategies and handle multiple projects concurrently. CORE COMPETENCIES

Product Lifecycle Management

Strategic Planning and Roadmap

Business Development

Budgeting / Forecasting

Cost Control and P&L

Go-to-Market Strategy

Channel Management

Operations Management

Data Analytics

PROFESSIONAL EXPERIENCE

LAIRD TECHNOLOGIES, Schaumburg, IL 2008 – Present

Infrastructure Antenna Systems

Director of Product Management (2012 – Present)

Lead product management team that manages product portfolio for WLAN/Telecom/Backhaul/Public Safety/Industrial and Commercial Comm/M2M/IOT/Healthcare/Mining/Energy/Transportation/RFID markets.

Responsible for communication to senior management/Sales/Engineering/Operations/Quality teams with business strategy/plan for platform roadmap resulting from a thorough understanding of market and customers’ requirements, the competitive environment and Laird’s core competencies for each product line as well as identification and development of new and existing applications and products.

Developed and presented Product Management Playbook to effectively communicate strategy, roadmaps, technical and market plans for Infrastructure Antenna Systems Solutions.

Developed three-year roadmap and business plan for each of the market segments.

Presented and participated in customers/suppliers’ meetings globally. Product Manager – Broadband Wireless Access (2008 – 2012) Managed the next generation of 4G WiMAX/LTE/WISP/Backhaul (BWA) products.

Planned, led and managed the entire life of product lines from the identification of market opportunities through design development, product launch, market penetration and growth as well as the end of life phase.

Managed and drove portfolio results including all channels of distribution, all market segments and all customers.

Responsible for communication of business strategy resulting from a thorough understanding of customers’ requirements, the competitive environment and the Laird Technologies core competencies for each product line as well as identification and development of new and existing applications and products by developing business plan, playbook and three-year roadmap for the product lines.

MOTOROLA INC., Schaumburg, IL 1995 – 2008

Government and Public Sector

Product/Business Manager – Data Solution/Mobile Computing Products (2008) Managed the next generation of public safety product.

Developed and executed market research plans to support concept, definition and positioning validation worldwide by performing domestic and international voice-of-customer research to understand the customer needs in the public safety arena.

Developed an Integrated Business Plan including product definition Marketing Requirement Document (MRD), segmentation, competitive analysis and differentiation strategies, three- year roadmap revenue, margins and volume goals.

QUAID-JOHAR RASHEED PAGE TWO

Represented product management on the cross-functional product leadership team throughout product development and acted as a liaison between customer and Hardware/Software Development/Test Engineering.

Drove the appropriate enabling technology hardware and software, attributes, and features through the product line by understanding underlying technology trends, platform computing trends, and interface requirements for operating systems and applications. Mobile Devices

Product Technical Marketing Manager - Mobile Phones (2004 – 2008) Managed a technical requirements team in US, China, India and Russia for three software platforms that created and communicated E2E wireless handset software solutions for DM/OTA/RSD content download, messaging, Contacts/Calendar, IMS/VoIP/RVC, WiFi/USB/Bluetooth, Synchronization and NFC Mobile Commerce / Payments. These solutions were bundled and communicated to regional and product marketing representatives for purposes of feature planning and prioritization. This process included competitive analysis, road mapping, documentation, feature management and communication.

Personal Communication Sector

Technical Marketing Manager – Mobile Phones (2001 – 2004) Developed software features per carrier requirements and cellular standards by conducting competitive analysis, roadmaps and strategy recommendations for the portfolio teams.

Managed vendor relations with Qualcomm for CDMA chipsets used in Motorola handsets.

Liaison between customer, account /product teams and hardware/software development/test engineering.

Global Technology & Solution Sector

Product Planning Manager – Base Station (2000 – 2001) Managed the next generation 3G-1X cellular base station and legacy analog cellular base stations design, development and cancellation by developing technical specifications documents, business cases and support documents for various base station products.

Successfully reduced costs by consolidating and retiring analog product line for migration to 1X technology by managing cancellation, end-of-life and life-time-buy for the cellular base stations.

Network Solutions Sector

Software Development Engineer – Base Station Development (1998 – 2000) Cellular Network & Space Sector

RF Development Electrical Engineer – Base Station Development (1996 – 1998) EDUCATION/TRAINING

MBA, International Business & Marketing, Illinois Institute of Technology, Chicago, IL BS, Electrical Engineering, University of Illinois at Chicago, Chicago, IL Certificate, Pragmatic Product Marketing, Pragmatic Institute, Cleveland, OH Master’s Certificate, Project Management, George Washington University, Chicago, IL