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RUDY E. BECERRA

**** ****** ***** – Reno, Nevada 89523 – acugus@r.postjobfree.com – Ph#775-***-****

EXEC. GENERAL MANAGER-MANAGEMENT

Results-producing sales manager with 15+ years of progressive responsibility in managing, leader skilled in developing highly productive sales driven teams, with the implementation of customer focused training and sales programs.

Areas of Expertise

Restore profitability to under performance locations.

Recruiting and Staffing Initiatives.

Inside Sales / Outside Sales management. Hospitality & others.

Export sales and related areas of Operations. (Worldwide Sales).

Wholesale Industrial Plumbing and Underground Constructions Supply & Showrooms.

Fluent in Spanish & English.

B2B Sales, customer resolution.

Operations Analysis / Inventory Planning. Logistics. Procurement.

Budget Administration / Oversight.

Change / Turnaround Management. Client relations.

Cost Reduction and Shrink Avoidance. (Profit & Loss)

LEED – GREEN Certification Training.

Blueprint’s reading.

Showrooms Management.

Dept. & Employees Supervisor.

Sales Training and Team Building. Evaluations & Interviews.

Purchasing and Vendor Management (Manf/Suppls-Buyer).

Budgets and Goals setting.

Product (PK’S) Knowledge / Training, Design & Consulting.

Develop Schedule.

Merchandising / Product Presentation. Events Coordination.

New facility up-starts.

Plumb. Bath, Kitchen & Lighting.

Career Highlights

Consistently exceeded annual goals in key metrics, such as profit, sales, employee retention and Customer Service. Resolving problems before they reach crisis stage. Management Consulting.

Received recognition for exceptional professional achievement in meeting corporate objectives.

Effective remodeling of entire store locations in a 4 year task at a cost-effective to the Branch.

Played a key role in boosting profitability and customer satisfaction rating and more important –CUSTOMER LOYALTY-. Deal with internal and external customers to ensure successful communication via actively listening.

Corporate Training on Customer Loyalty; Customer Relationship Management (CRM), (PR), (B2B).

Reduce shrink through implementation of Improved Merchandising and Inventory Procedures.

Coordinate efforts to restore profitability and reputation of under performing locations. Implemented new policies and procedures, including various initiatives designed to increase sales and client loyalty. Co-facilitate launch of new stores, develop new-hire training and orientation materials. Enjoy encouraging development.

As an Inside Sales I was one of the pioneers in the Export Division. Handling Letters of Credits, Sales, Freight Companies, Coordinating Deliveries, Logistics, Customer Service and department Supervisory Management.

Relocate to Reno, Nevada from South Florida (North Miami Beach Location) with the company in order to take over the management of two Showrooms locations; making changes and implementing new ideas to generate business and gain market shares and penetration.

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RUDY E. BECERRA

8564 Timaru Trail – Reno, Nevada 89523 – acugus@r.postjobfree.com – Ph#775-***-****

Career Development

Showrooms Branch Manager & Export Sales Manager: Ferguson Enterprises, Inc. Whole Sale Plumbing, Underground Plb. HVAC, Bath, Hospitality, Kitchen & Lighting Supply Co. Reno, Nevada (and South Florida) from 1997 to 2011. Industrial, Commercial, Residential, Retail & International.

Direct day-to-day operations of 11,000 sq. ft. Showroom locations; generating more than $19,000,000.000 in annual revenue. (Operations, Monitor Collections, Acct payables, Acct receivable, Monthly & Annual projections). Procurement. Jobs Contracts & Service Agreements.

Recruiting, Train and Mentor team members. (Company Culture, Vision and Direction).

Sales Performance Reviews (Territory, Plan, Group and Goals). Process & Improvement.

Continuous delivery of outstanding Customer Service within pre-defined parameters. Sales efficiency.

Analysis of Consumer Market Behavior and the ability to identify operational and control issues. Logistics.

Proactive Involvement in Consumers innovations (Market research, Marketing) –needs & wants activities.

Supervise sales associates, providing coaching and engendering accountability for store results and staff performance. (Team player –values- group performance as a Goal to Customer Loyalty).

Develop and Implement strategic merchandising plans to achieve Revenue Objectives and Reduce Expenditures while ensuring payroll remains within budget.

Vendors, Clients and Community events coordination as a promotion of new Products, Services and Market trends. Detail-oriented / Data-driven and Commercial Business Relationships. Contract Negotiation.

Assets Protection Management / Management Consulting. Discrete with high level of professionalism.

International Affairs / Business Commerce. (Exporting goods, Trades, Rules & Regulations, Resources).

Various Company and Vendors sponsored seminars/training in sales and customer service.

Community acceptance and recognition.

*Other Skills:

-Communication at all levels, Problem solving resolutions planning & organizing, Team Player.

-Bilingual (Spanish & English; written & verbal). Panamanian & US Citizen.

-Worked in Export Sales (Customs & Freight agents, Legal Documents and Contracts etc.).

-Computer Systems savvy; Microsoft, Excel, Power Point, and others.

-Worked in Marketing & Advertising (Production / Casting / Generals).

-CAPABLE TO ADAPT TO ANY JOB DUTY.

Education

Universidad Santa Maria La Antigua (USMA) Faculty of Economics & Finance Panama City, Panama

Bachelor Degree in Finance 1984-1987

Bachelor Degree in Business Administration 1987-1989

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