Kirk Ritzman

**** *** ***** **.

Dallas, TX *5287

Cell: 817-372-168

acu948@r.postjobfree.com

Summary

Senior level marketing research professional with extensive supplier and

client side experience in verticals such as CDR and QSR restaurants,

consumer package goods, software, mobile telecom, consumer electronics, OTC

pharmaceuticals and working with ad agencies. Experience and strengths

include strong analytical skills, primary and secondary marketing research

expertise, exceptional negotiating, project management and presentation

skills, contracts, marketing and operations.

Highlights

Significant experience with quantitative and

Business strategy

Text Box: qualitative methods

Project management

Text Box: Excellent writing and presentation skills

Strong track record of bringing projects in

Text Box: Text Box: Reduced supplier costs by 18% at TGIF

on time and well within budget

Text Box: Text Box: Experience

September 2011 to Decision Analyst, Inc.

November 2015 Arlington, TX

Vice President Client Service

Consult for clients in CDR and FC restaurant verticals, as well as in CPG,

software, mobile telecom and advertising agencies. Provide consultation on

quantitative and qualitative methods, questionnaire design.

April 2009 to Geos Communications

June 2011 Southlake, TX

Vice President Business Development

Responsible for vetting and negotiating strategic alliances worldwide with

content and mobile service

providers and retailing entities. Lead on M&A where company acquired a

Shanghai-based mobile

kiosk company, plus a company with a virtual postcard application. Also

negotiated and secured a kiosk

agreement with large electronics retailer based in Mumbai. Reported directly

to the CEO.

May 2006 to Nextlink A/S

December 2007 Copenhagen, Denmark

Co-CEO/SVP Business Development

Responsible for directing the re-entry and growth of the US business for a

publicly-traded headset

manufacturer based in Copenhagen. Secured $2 million order with RadioShack,

which increased

turnover by 66% to $5M. Managed the performance of a team of 5 sales

professionals, as well as a

licensing agreement with Samsung. Primary contact on legal matters for the

entire organization,

including contracts, patent portfolio, and disputes. Completed a project

resulting in the valuation of the

company's patent portfolio. Formalized agreements with 2 new distributors in

the professional

business segment. Poised the consumer segment for significant growth by

establishing agreements

with 2 key distributors. Also responsible for devising and implementing the

company's patent strategy.

Served as a primary lead on due diligence of merger and acquisition

considerations. Negotiated and

secured strategic relationships with key component suppliers and Asian

manufacturers, which resulted in 50% cost savings.

July 2004 to May 2006 RadioShack

Ft. Worth, TX

Senior Director Business Development

Led a team of 3 business analysts responsible for sourcing new technologies

worldwide for

RadioShack. Identified trends and scoped business opportunities that

supported the company's

wireless, power, modern home, and service business platforms. Successfully

negotiated sweat equity

agreements with 3 partners including Jamdat Mobile and Nextlink A/S.

Cultivated a significant network

of VCs and corporate development professionals. Had 3 direct reports.

Education

Southern Illinois University

Carbondale, IL, USA

Business

MBA

Minors in Finance, Marketing

Southern Illinois University

Carbondale, IL, USA

Political Science

Bachelor of Arts

Minors in Psychology, Sociology, Education

Accomplishments

Identified and successfully negotiated numerous business relationships with

suppliers that reduced research costs by 18% in a tightened budgetary

climate.Text Box:

Devised a proprietary quantitative tool used by several Fortune 500 clients

and during my tenure at employee at TGI Fridays to assess potentialText Box:

M&A targets.

Kirk A. Ritzman

Research Methodology Experience

Quantitative

* Brand health tracking

* Product/concept/copy development/testing

* Sensory testing

* Test market tracking

* Market share modeling

* Needs/Lifestyle/Psycho-demographic segmentation

* Large-scale longitudinal tracking

* Awareness, Trial, and Usage

* Advertising tracking (pre/post wave)

* Custom Panels

* Shopper Insights

* Acquisitions Target due diligence (developed proprietary method)

* Pricing sensitivity

* Customer satisfaction

* Employee surveys

* Multivariate Statistical Methods: Factor Analysis, Regression,

CHAID, Discriminant Analysis, Chi-Square, Conjoint, MaxDiff

Qualitative

* Experienced moderator:

* Focus groups--Full; Mini; Time Extended/Online

* Triads

* Depth interviews

* Copy/concept/product development

* Depth/motivational

* Ethnographic/In-the-Moment

Secondary

§ Nielsen

§ NPD

§ CRST

§ Knapp Track

§ Gartner

§ Forrester

Kirk Ritzman

Principal The Ritzman Group

acu948@r.postjobfree.com

m: 817-***-****

<http://www.linkedin.com/in/kirkritzman1> www.linkedin.com/in/kirkritzman1

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