Kelli A. Shahram

310-***-**** • acu0od@r.postjobfree.com • www.kellialonetto.com • Los Angeles, CA

Senior Media Designer

Innovative, self-motivated and hands-on with over a decade of creative and managerial experience with

demonstrated ability to oversee multiple projects simultaneously, as well as collaboratively, in a team environment. Personable, independent leader and problem-solver who thrives under pressure and welcomes a challenge including strong conceptual thinker, strategist, and technically savvy with superb ability to manage teams, as well as projects.

KEY SKILLS

Cross-Media Solutions

(Online New Media, Video, Web, Mobile, Film, Marketing, Production, Social, Technology, Sales)

Multiple Industries Expertise

(Entertainment, New Media, Online Gaming, Automotive Research, Advertising, Investment Banking)

Art Direction • Media Design • Media Management • Advertising • Video Streaming • Concept Development • Social Media Digital Media • Digital Matte & Texture Painting • Compositing • Motion Graphics • Graphic Design • Web Design Responsive Design • JIRA • Agile • Typography • Email Marketing • Interaction Design • Storyboarding • Adobe Creative Suite • Nuke • 3DSMax • Final Cut Pro • Microsoft Office • Mac & PC OS • HTML, CSS & JS (Working Knowledge)

EXPERIENCES AND ACHIEVEMENTS

FREELANCE, Los Angeles, CA March 2015 - Present

Art Director

●Interface design for live streaming music talent site including broadcast center navigation and landing pages.

●Interface design for online psychic community featuring live streaming community.

●Builds HTML email marketing, quality assurance, testing and solution of all outbound campaigns and executes design, Flash ActionScript and HTML5 for online advertising.

●Social media campaign design for app based, mobile messaging service in the healthcare space.

EDMUNDS.COM, Santa Monica, CA 2006 - March 2015

Senior Media Designer

●Created and oversaw front-end, interactive, full landing page media units for web and mobile as Lead Designer and project owner including wireframes, user flow and mock ups.

●Worked closely with developers to ensure precise production of assets and functionality.

●User interface design for digital ad products including partnering with UX strategy to address issues and produce solutions.

●Designed and developed video player ad sponsorship and video ad streaming in which monthly page impression increased 16 percent over six landing pages.

●Implemented ELP ad trafficking and live publication through DAM and Axle.

●Designed Tier II and III advertising, including user interface, user experience with flash functionality.

●Assigned Lead Designer for all Edmunds social media: Facebook, Google+, Twitter.

●Conceptualized and created motion graphics support for Inside Line online advertising and pre-roll animation, including creating original 2D assets; editing timeline; compression and web publishing for video streaming.

●Developed concept and designed integrated catfish ad units, brand box video ads and custom advertising.

Senior Graphic Designer at Edmunds.com 2008 - 2011

●Created and oversaw print collateral, internal corporate and external sales presentation communication design.

●Trained by communications coach, Carmine Gallo on creating insanely great presentations by the secrets of

Steve Jobs.

●Developed and led educational sessions featuring live demos on the latest software and design techniques.

Graphic Designer at Edmunds.com 2006 – 2008

●Developed, designed and project managed email marketing system for 30,000+ monthly subscribers encouraging Tier III sales, included media highlights and video averaging 70% open rate and 50% click-through rate across all blasts first quarter.

●Created designs for brand campaign billboard, 57- foot banner, newspaper print ads, brochures, auto show collateral, posters and company branded t-shirts.

●Provided Tier II and Tier III Initiative creative support and utilized ad metrics to direct ad design.

●Developed prototype and workflow design of upper funnel pages for site-wide redesign.

RED GIANT PRODUCTIONS, Los Angeles, CA (freelance while at Edmunds.com) 2010 – 2011

VFX Compositor

●Assigned Roto and Paint Artist for Art Institute of Los Angeles student recruitment commercial.

●Created video production for Bonnaroo Music + Arts Festival large screen projections on and off stage as Compositor and Roto Artist. Directed shots in order of production and supervised editing.

●Composited multi-layered digital and live action shots, modified shots as required.

●Collaborated with artists and supervisors to produce high quality deliverables.

●Took initiative, added creative input and managed workload to meet tight deadlines.

RAREFORM PICTURES, Los Angeles, CA (freelance while at Edmunds.com) 2010

VFX Compositor

●Key rotoscope and paint artist for Oscar nominated film, “Wallenda”.

●Interfaced and acquired broad-based knowledge of the stereoscopic conversion pipeline.

bH DEVELOPMENT, Los Angeles, CA 2004 – 2006

Web and Print Designer

●Designed web and flash graphics from conception to completion.

●Provided website maintenance and online game application graphics.

●Managed creation of print material for live events as well as print collateral and merchandise design in collaboration with marketing.

●Made final decisions regarding print material and merchandise purchases.

SELF EMPLOYED, Los Angeles, CA 2003

Web Designer

●Created design and website functionality from conception to completion, including HTML functionality.

●Provided graphic design and website maintenance for online movie sale website for the vision impaired.

CREDIT SUISSE, Princeton, NJ 2001 – 2003

Web Designer

●Created global intranet website for the global Information Technology Infrastructure which included NJ, NY, Europe and Asia Pacific.

●Developed functionality using HTML, CSS, JS and graphic design.

●Designed user interface login screens and front-end, software interface panels for data, recovery and risk management.

EDUCATION

Master of Science, Media Management, The New School for Public Engagement 2017, Expected

Bachelor of Science, Visual Effects & Motion Graphics, Art Institutes International, Los Angeles CA

Associate of Science, Computer Animation & Multimedia, Art Institutes International, Pittsburgh PA

MEMBERSHIPS AND PUBLICATIONS

NAPP, National Association of Photoshop Professionals

NAPW, National Association of Professional Women

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