Vladimir Polchaninoff

* ****** ****** *** **** Park, NY 11040 Phone: 516-***-**** acu0o5@r.postjobfree.com www.dungeonlights.com/Gallery.html

Commercial Photographer

A talented, creative, passionate professional with a distinguished career spanning decades.

An accomplished problem-solver, organizer and visual communicator highly regarded for creating strong, compelling and effective images, and thriving in a fast-paced, pressure environment.

The pivotal player in transforming a medium-sized housewares company to a billion-dollar industry leader, positioning licensed brands including Kitchen Aid, Farberware, Mikasa, Cuisinart, Sasaki and Pfaltzgraff to substantially increased market share and visibility. Developed and implemented brand concepts and packaging designs for Walmart and others.

Coordinated high-profile celebrity shoots for Vogue, Harper’s Bazaar and Cosmopolitan.

Exceptionally skilled in all digital and traditional photographic techniques

Experienced eye for composition, design and style with impeccable color sense

Proactive problem solver: anticipate, improvise, adapt and multitask

Accomplished “story teller”

High technical proficiency with all digital imaging and design software

Organizational skills: attention to detail, workflow, logistics and budget

Communications skills: able to visualize, verbalize, conceptualize

Copywriting and proofreading

Product and food styling

Professional Experience

Dungeon Studios, Inc. 2009 – Present

Commercial Photographer

Shooting people, places or things, I make even the mundane look magnificent; and with over 20 years’ experience – guaranteed to succeed! From pre-production to print (or Web) I do it all!

Lifetime Brands, Inc. 1997-2009 Director of Photography

Produced upwards of 25,000 images for advertising and packaging, propelling Lifetime Brands from a modest, privately held Housewares Company with annual revenue of less than $20 million to a Big-Board Corporation with annual revenue of over $1billion.

The image is the product. The image is what sells. My innovative images represented and sold many familiar brands, including Kitchen Aid, Farberware, Cuisinart, Hoffritz, Pfaltzgraff, Sasaki, Pedrini, Mikasa and Sabatier.

Managed day-to-day operations of a busy commercial photography studio, including scheduling, workflow management, logistics and budget.

Cross-departmental participation and input with creative staff, sales and marketing divisions. Created strategic time and money-saving systems, such as a “Triage System” for market-driven emergencies and deadlines and a “Sample Standards System” as clearing-house to save on-site and post-production time.

Collaborated closely and regularly with the Art director, from concept to post- production – distilling the full story into a single “frame of film.”

Produced, scripted and directed point-of-purchase videos for Farberware,

Hoffritz and Roshco, as well as investor promotional videos.

Hired and supervised ancillary talent as needed, while optimizing in-house resources. Solutions included condensing work schedules and overcoming emergencies through prudent foresight and planning.

Worked directly with buyers:

Example – realizing the vision: Walmart was interested in a new pantry ware line, which must look “rich, elegant and upscale.” Since the guidelines were so vague - I got directly in contact with the buyer, and quickly deduced Walmart’s needs. I came up with a concept; shot sample images that they enthusiastically approved. I then shot the rest of the line with my newly created style guide. This resulted in a multi-million dollar initial sale.

Example – Developing a concept: when collaborating closely with Master Chef and national restaurateur Daniel Boulud. The DBK designer line of accessories and spices was created while working closely with Daniel and his staff at their Manhattan location.

Other Relevant Experience

Freelance Photographer

Contract work at Direct Press Modern Litho, a leading high-volume rapid-fire catalog house.

Other freelance clients include Fuji Film, General Foods, HP Mayer, Nabisco, Macy’s, Hoan Products, Himark Enterprises, Bon Art International, VMI, Acme International, Formfit Lingerie and Vactronics Labs.

Studio Manager

Bill King Studios

Assisted Bill on high-profile shoots; as well as general studio operations, scheduling and job logistics. Clients included: Vogue, Harper’s Bazaar and Cosmopolitan.

Education

Bachelor of Arts from New York University

Languages: fluent Russian, working knowledge of French and Italian

Awards-Highlights

Multiple BOLI awards for packaging design and print catalog

Laureate of the Russian Arts and Social Innovations Council, 1994

Photography exhibited at US-Russian Cultural Exhibition, Moscow, 1998

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