CASSIDY FOX

Cell: 347-***-**** - acu0mi@r.postjobfree.com

PROFESSIONAL SUMMARY

Experienced marketing management professional who consistently delivers high-quality and results-focused marketing content. In-depth knowledge of social media marketing with expertise in identifying emerging market trends. With my diverse background and vast knowledge of a number of fields, I believe that I can bring an all new interesting expertise to your business.

WORK HISTORY

03/2015 to Current Vice President/Product Marketing Manager Woodbury Mountain Toys

I am the director of business and marketing.

Directed and coordinated marketing activities and policies to promote products and services.

Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.

Analyzed business developments and monitored market trends. Consulted with buying personnel to determine projected demand for products and services.

Analyzed third-party data and investigated new growth opportunities. Collaborated with developers, advertisers and production managers to market products and services.

Directed planning, budgeting, vendor selection and quality assurance efforts. Defined clear targets and objectives and communicated them to other team members. Reviewed sales, customer concerns and new opportunities to drive business strategy at weekly planning sessions.

07/2015 to Current Vice President

Morgan and Cassady Toys inc.

Small business investment group. Analyzed market trends for best invest opportunities. 01/2008 to Current Vice President

Darby LLC

Real estate investment group.

01/2010 to Current Marketing and Advertising Director Fox Consulting

Working mostly on writing freelancer, as well as photography. With some examples below.

Distributor and merchandising manager for a local band on the rise; Distribution of promo materials and merch to local independent music retailers. Photography work for gallery openings, events and parties. Media technician, creator and director of commercials for youth programs against drugs.

Staff writer for OVX, an anti drug association out of Vermont and various local newspapers.

Production Assistant on Various commercial shoots as well as photo shoots Consulting work Web Design and building.

Analyzed usage patterns to understand ways in which customers used company products and services.

Defined and tracked campaign effectiveness and adjusted strategies accordingly. Directed a successful SEO and link-building campaign to increase websites credibility and drive traffic.

02/2011 to 02/2013Director of Business/Product Marketing Manager NEXTMARVEL STUDIOS, INC

Early partner in this small start-up that helped provide great experience into the world of how small businesses work and what it needs to help grow. Liaison between businesses who we wanted to advertise with and our artists. I was responsible for recruiting new talent to work with and join the company. Curating events to create networking opportunities for the artist and the businesses who wanted to sponsor or hire the companies artists. Directed and coordinated marketing activities and policies to promote products and services.

Coordinated art and graphics creation for effective merchandising. Preserved brand integrity by monitoring the consistency and quality of marketing content.

Analyzed business developments and monitored market trends. Applied sales forecasting techniques and strategic planning to verify sales and profitability of products, lines and services.

Consulted with buying personnel to determine projected demand for products and services.

Analyzed third-party data and investigated new growth opportunities. Assessed vendor products and maintained positive vendor relations. Implemented a set of comprehensive tracking processes to monitor projects performance.

Reviewed sales, customer concerns and new opportunities to drive business strategy at weekly planning sessions.

Defined clear targets and objectives and communicated them to other team members. Directed planning, budgeting, vendor selection and quality assurance efforts. 07/2007 to 02/2009Lead Buyer

The Men's Shop

Worked out of New York/San Francisco to bring in exciting and new styles (men's. clothing) for this boutique.

Dealt with price budgets and number of clothing lines to determine the quantity of. each item.

Analyzed usage patterns to understand ways in which customers used company products and services.

Directed product development using in-depth knowledge of vendor landscape and industry insight.

Completed quarterly forecasting and monthly financial reviews. Initiated market research studies and analyzed findings. 04/2005 to 04/2008Store Manager

Woodbury Mountain Toys

Trained, coached and mentored staff

Implemented innovative programs to increase employee loyalty and reduce turnover. Developed and rolled out new policies.

Hired and trained 10 new members of staff.

Increased profits by 10% in one year through restructure of business line. EDUCATION

2010 Associate of Arts: Marketing Management, Advertising & Communications Fashion Institute of Technology -

Advanced Fashion Marketing course

Coursework in Fashion Merchandising

Trend Forecasting seminar

Course on Communication Design

Coursework in Accounting

Liberal Arts coursework

Coursework in Fashion Photography

Advanced courses in Finance Management

Financial Forecasting conference

Business, Marketing and Advertising coursework

Communications and Journalism coursework

Coursework in Integrated Marketing Communications

2006 Associate of Arts: Small Business, Advertising and Communications Academy of Art University - San Francisco, CA

SKILLS

Digital marketing

Social commerce

Market research

Accomplished manager

Natural leader

Social media expert

Strategic marketing

Web 2.0 savvy

Business case development

Sales training

Sales training

Positioning

Product forecasts

Industry analyst relations

Mergers and acquisitions knowledge

Analytical

New product introductions strategies

Human resources management

Startups and turnarounds background

Internet marketing

Social and new media

Revenue generation strategies

Media buying

Print advertising

Story development and brand

management

Strong time management

Product marketing specialist

Sales strategies

Strategic thinker

Marketing plan development

Quantitative and qualitative market

research

Sales training

E-mail and direct mail marketing

campaigns

SCRUM

AGILE

Project planning and development

Negotiations expert

Logistics management

Procedure development

Strategic planning

Multi-site operations

Digital media

Campaign development

Competitive and strategic planning

Blogging

Google AdWords

Google Analytics

Offerpop

Marketo

AdRoll

Adobe Analytics

Email coding

Web management

Sprout Social

MailChimp

Chango

Kissmetrics

UnBounce

Contact this candidate