CHRISTY BATES

*** *** ********* *******, ** *****

805-***-**** actngu@r.postjobfree.com

QUALIFICATIONS SUMMARY

A polished, innovative, energetic sales and business development professional with 15 years of proven experience in selling complex solutions to high level C suite B2B decision makers to help businesses of all sizes transition and be successful in the digital age with a proven track record of exceeding sales goals .

15 years of experience in all facets of sales, management, sales training, media buying and advertising sales working for industry leaders and building high performance sales teams.

22 years of experience in digital advertising including SEO/SEM, social media, brand building and awareness, direct mail, radio and television advertising.

10 years of experience in advertising sales training including creating, implementing and providing sales training curriculums, active training, mentoring, coaching and leading sales forces from conception to drive sales and retain clients with full accountability over revenue and client growth.

Entrepreneurial leader in relationship marketing, consultative and solution based selling with an aggressive hunter and loyal farmer mentality.

A resourceful, insightful leader and team player with excellent problem-solving, strategic-thinking, and interpersonal skills.

Entrepreneurial drive and creative thinking in a fast paced environments. Proven organizational and communication skills. Strong business acumen and knowledge of latest business trends. Highly self-motivated and disciplined with a proven reputation for success, loyalty and dependability.

ACCOMPLISHMENTS & AWARDS

REACHLOCAL (NASDAQ – RLOC)

•Sales Growth and Impact Player Award 2007 • Founder's Club Award and Circle of Excellence for 6 consecutive years 2008-2014 • Top Gun Club Sales Level 2009 • Top Gun Award in the Los Angeles Region 2010 and The Regional Internet Advertising Consultant of the Year • Innovation Award for 2011 and 2013 • Million Dollar Revenue Award 2010 - 2014 • Ranked in the Top 10 % and Million Dollar Club nationally for growth and retention for 4 consecutive years from 2010 - 2014. COX COMMUNICATIONS (COX MEDIA GROUP)

• Sales Excellence Award for 3 consecutive years 2004-2007 IHOMEOWNER LOANWEB (NASDAQ- LOCM)

• Top 1 % ranking for creating a portfolio of business from $0 to $5.5 million within 18 months. PROFESSIONAL EXPERIENCE

REACHLOCAL – Senior Internet Advertising Consultant June 2007 – April 2015

Founding employee and launched ReachLocal's first sales office. Played a pivotal role in growing ReachLocal into an international and publically traded enterprise.

Met and consulted with high level business owners and C-level decision makers to uncover digital advertising needs.

Presented ReachLocal as the leading agency in digital advertising and a single multifaceted solution.

Sold digital advertising services and products via relationship marketing and consultative selling approaches, developing and increasing new business sales goals and territory sales growth objectives.

Designed and implemented marketing strategies to gain market share and increase ReachLocal’s brand awareness and employed a consultative selling approach, gaining client trust and confidence by uncovering needs and building value to diversify and allocate advertising budgets from print to digital.

Identified advertising gaps, developed business/marketing plans to achieve additional market share and sell ReachLocal’s digital advertising solutions.

Consistently cross and upsold exiting client base.

Managed and analyzed digital advertising campaigns to maintain client loyalty and mitigate churn.

Provided digital sales training including and new hire onboarding. Created and implemented web based programs and curriculums, attended monthly boot camps to actively train new digital advertising consultants, provided ongoing field sales training mentoring, coaching on and off premise and via webinars, lead sales forces from conception through growth to drive sales and retain clients with full accountability.

Mentored and trained new internet marketing consultants to innovatively build their client base and aided nationally and regionally in overall company growth.

Strategically collaborated with marketing, product development, support, operations, and executive leadership to develop training for sales strategies and goals.

Attended trade shows and vertical specific events as a team lead representing ReachLocal’s brand awareness and to generate new business.

COX MEDIA GROUP – Advertising Executive 2004 - 2007

Prospected and grew territory revenue by acquiring and maintaining, upselling and cross channel selling customer accounts via B2B consulting, attending trade shows and hosting and presenting to large networking groups.

Conducted in-depth business advertising analyses, determined needs, developed solutions, negotiated terms and facilitated contracts.

Partnered with both internal and external clients as well as other markets to develop unique multi- product strategies that yielded results.

Actively sold Cox Media Group’s multi-channel advertising mediums such as print, television and radio advertising.

Developed and present effective sales presentations to obtain new accounts.

Met with clients weekly to analyze campaigns effectiveness and consultatively recommended changes and cohesive cross-channel marketing strategies to existing campaigns to meet the client’s needs with a high quality service.

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IHOMEWONER LOANWEB – Senior Business Development Executive 2000 - 2004

Founding employee and fundamental part of designing and implementing marketing strategies to increase LoanWeb’s brand awareness as providing a marketplace that connects consumers with lenders, as well as an array of online tools to aid consumers in their financial decisions and how the platform could serve as a positive solution for an online lender exchange to acquire new business acquisition.

Sold LoanWeb’s programs, services, and products by applying a consultative selling approach, acquiring new business and territory sales growth objectives.

Employed a consultative selling approach, gaining client’s trust and uncovering needs and working within budget restraints.

Implemented innovative ideas and strategies to identify top decision makers within target market and other discovery measures.

Trained, mentored and coached newly hired business development executives to LoanWeb’s products and processes.

Attended trade shows and presented to large networking groups to obtain new clients. EDUCATION

1989 –1991 Santa Monica City College - AS Degree

1991 – 1993 Los Angeles USC School of Nursing

Nursing – Bachelorette of Science. Transfer to Business 1992

Salutatorian Class of 1991

Certified Degree in Surgical Technology/Operating Room Nursing 1992

Google AdWords & Yahoo Certified

California Real Estate License

SKILLS

Google Certifications in AdWords, Search, Display, Mobile, Video and Shopping. Yahoo Ambassador Certified. Microsoft Bing Accredited. Expert in SEM/SEO, Display, Mobile. Social Media, Expert in Google Analytics, Internet Research Tools, Microsoft Office; Word, Excel, PowerPoint, Prezi, Internet Search Engines and Portals, Intranet Interfaces and Exclusive Business Programs and CRM’s. References and Salary History Available Upon Request Recommendations on my LinkedIn Profile: https//www.linkedin.com/in/christyebates

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