LISA A. GRANTZ

**** ****** *** *****, ********, In 47630

Email: actjtc@r.postjobfree.com • www.LGartanddesign.com

OBJECTIVE

My professional objective is to obtain a creative position in which my skills and talents will be an asset.

WORK EXPERIENCE

January 2014 - Present

Expressway Automotive Evansville, IN

Marketing Manager, Graphic Designer

•Implement monthly marketing and advertising plans that result in sales growth and consistently out-perform competitors in the market.

•Inspect layouts, advertising copy and scripts, audio and video and other material for adherence to brand specifications for co-op adherence guidelines.

•Develop advertising campaigns, including ads for radio and television, Internet including: pay-per-click, display, etc and direct mail initiatives.

•Create, review and approve copy.

•Design logos, T-shirts, ads for multiple media such as internet, billboards, mall sky banners, newspaper, etc., vehicle decals, business cards, pamphlets, ads for the Jumbotron and more.

•Mastery of space and color relationships, page compositions and typography.

•Work closely with clients, company officials, sales departments, service departments, advertising team and vendor representatives.

•Maintain external professional relationships to assure the ongoing availability of specialized expertise when their services are required.

•Schedule, purchase, and negotiate multi-media contracts for multiple Expressway stores.

•Coordinate scheduling, processing and trafficking of advertisements from inception to completion by scheduled deadlines.

•Write and produce television commercials for multiple Expressway stores.

•Prepare advertising budgets for multiple Expressway stores on a monthly and annual basis.

•Process advertising billing for multiple Expressway stores on a monthly basis.

•Acquire estimates for multiple Expressway stores for miscellaneous advertising material and projects.

•Work with Chrysler, Mitsubishi and Fiat co-op on specialized funding and criteria to receive that funding.

•Track phone calls and leads acquired from advertising.

•Work with the public during sales or fund-raising events like Susan G Komen Race or the Cure and

coordinate the company’s participation. Order promotional products specifically for these events.

•Handle all donation requests and processing.

•Photograph vehicles and buildings for advertising purposes.

•Set up and coordinate special promotions in the dealership.

•Analyze and evaluate success of projects, and make clear recommendations for future executions.

•Identify potential markets.

•Direct CRM strategy for engaging and retaining customers.

•Manage development and execution of digital advertising initiatives in support of the brand campaign, including display, digital video, search, social, mobile, email and pay-per-click

•Remain current on evolving trends, technologies and concepts within the industry.

•Assist in the maintenance of online inventory and coordinate with advertising team, if needed.

•Manage advertising coordinators at Expressway stores.

•Recommend staffing and compensation changes.

May 2006 - January 2013

Expressway Ford Mt. Vernon, IN

Advertising Coordinator, Graphic Designer, Spokesperson for the Dealership

• Design logos, T-shirts, ads for multiple media, vehicle decals, business cards, pamphlets and more.

•Schedule and purchase multi-media time/space on a daily, weekly, and monthly basis.

• Handle all transmission of ads to vendors by scheduled deadlines on a daily, weekly, and monthly basis.

• Write, produce, and appear in television commercials.

• Handle budgets and billing.

• Work with Ford on specialized co-op funding and meeting criteria for the advertising department to receive those funds.

• Work with Ford on national fund-raising promotions.

• Track phone calls and leads on our advertising, when applicable

• Coordinate the company’s participation as Team Leader in community events, such as the Susan G. Komen Race for the Cure. Order promotional products specifically for these events.

•Handle incoming dealer-to-dealer vehicle trades.

• Handle all donation requests and processing.

• Run vehicle inventory reports and maintain sales reports.

• Take photos of vehicles.

• Set up and Coordinate special promotions in the dealership.

• Create ads for the company’s LED board.

• Maintain the website and online inventory and coordinate with Internet Manager, if needed.

November 2004 - May 2006

ERA First Advantage Realty Newburgh, IN

Graphic Designer, Marketing

• Design and print advertisements for the company and real estate agents.

• Handle all transmission of ads to vendors by scheduled deadlines on variable deadlines.

EDUCATION

University of Southern Indiana

BA-Art with Graphic Design emphasis

•Graduated cum laude

•3.5 G.P.A

•Exhibited in student gallery

•Accepted in judged student art show for three separate years

•Art piece chosen to be on the cover of the USI Alumni Donor Magazine

•Received an academic achievement award in Illustration

•Invited to attend a leadership program for outstanding students, three different years

Castle High School

College preparatory with Art emphasis

•Graduated with a 3.8 G.P.A.

•Active member and co-creator of the Art and Jewelry club at Castle High School.

VOLUNTEER EXPERIENCE

•Nursing homes

•American Cancer Society/Relay for Life

•Susan G. Komen Race for the Cure-12+ years

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