Dimitry Elias Léger

Born: **/**/**** in Port-au-Prince, Haiti.

Nationality: USA

Miami, FL. and Geneva, Switzerland.

Mobile +33-638-***-*** / E-Mail: actizz@r.postjobfree.com.

Marketing/Advocacy Leader

Digital Marketing – Content Creation – Journalism

I’m a communications consultant looking for new full-time opportunity to amplify and protect a great organization and mission.

Hobbies include writing novels; blogging; playing tennis, soccer, and basketball.

PROFESSIONAL EXPERIENCE

YOUNG & RUBICAM & other agencies Geneva (Switzerland)

Digital Marketing – Advertising – Public Relations 50 employees

Since Jan 2012 – Multimedia Marketing, PR, and Policy Advocacy Consultant

Advise leaders and marketing and corporate communications directors from the global business and United Nations agencies on the creation of a program and/or product’s marketing strategy, including market and customer research, program positioning, buyers profiles, competitive benchmarking and pricing analysis.

Design project/program/event marketing plan’s roadmaps (content and growth marketing plans) and manage internal stakeholder approvals.

Coordinate premium content productions: website, video, image, infographic, publication, event materials, online engagement tool, slide presentation, content for social media posts.

Coordinate the implementation of the contact acquisition strategies at global level.

Evaluate competitor’s websites to constantly improve online user experience.

Engage in hands-on concept creation and brainstorming with internal and client teams; speak the language of creative teams (design, content, SEO, UX, email, strategy, social media, video.)

Be a client-facing thought leader; serve as role model within the company; mentor colleagues; help identify, hire, and retain creatives; foster a collaborative creative environment within the company.

Edit content written by others; coach non-writers on ways to improve their writing skills.

Manage project scope, presentations, budgets, deadlines, and reputation risks.

Manage various CMS and CRM platforms, and analytics packages including Google Analytics.

Highlights:

Helped produce an award-winning World Refugee Day awareness campaign for UNHCR.

Translated from French to English copy for an advertising campaign for a Swiss bank.

Wrote banner ads for a branding campaign of a leading consulting firm.

UNITED NATIONS - POPULATION FUND & DEVELOPMENT PROGRAM Geneva (Switzerland)

Intergovernmental Organization 41,000 employees

Jan 2010 to Sept 2011 – Communications Advisor

Developed, edited, and managed a team of writers who contributed data for a report to promote a successful financial literacy program and policy initiative across Africa and Asia.

Supported senior executives with their communications (drafting / editing / preparing / and executing media appearances.)

Provided crisis communications advice and support to colleagues in various missions around the world.

Ensured the final report was consistent with UNDP’s corporate visual identity guidelines and standards.

In Haiti during the humanitarian crisis after a devastating earthquake of Jan. 2010:

Advised and prepared senior leadership on PR strategy to promote Millennium Development Goals-related

policies and programs in the local and global press.

Organized twice of week press conferences with local and global press and served as spokesperson.

Managed media requests for senior leadership and advised executives on press appearances.

Researched, wrote, and edited talking points, speeches, situation reports, and features for websites and press.

Collaborated with colleagues in other UN agencies to align resource mobilization and policy advocacy initiatives in an integrated and creative approach.

Oversaw and motivated a team of local and international communications professionals.

Highlights:

Produced a report on a financial literacy education program for the poor.

Successfully managed media relations team, duties, and collaborations for several UN agencies during one of the biggest and most covered humanitarian disasters in history.

Helped pioneer the Communications for Disaster-Affected Communities program (CDAC) in Haiti.

WISEKEY Geneva (Switzerland)

Security software company named a World Economic Forum tech pioneer 15 employees

Aug 2009 to Jan 2010 –Marketing & Corporate Communications Director

Advised the CEO and department heads across business lines on developing innovative branding, marketing

and public relations strategies to improve sales and visibility among global investors in advance of an IPO.

Coordinated the production of promotional materials and events calendar to launch and revamp brands and

issues expertise.

Produced marketing materials to support sales and partnerships with luxury goods industries and events.

Highlights:

Produced marketing materials for the pre-IPO road show

Scored the company’s first coverage in the most influential international business press.

WORLD ECONOMIC FORUM Geneva (Switzerland)

International Foundation 400 employees

2005 to 2006 – Events, Partnerships, and Communications Manager

Prepared, coordinated, and executed high levels meetings on sustainable development issues and policy initiatives for CEOs, ministers, and activists in Davos and for the annual summit in Africa.

Managed events and coordinated logistics (technical requests, catering, set-up, interpretation needs)

• Liaised and coordinated with operations team, production provider, and participants’ staffs.

Organized press appearances for new and established members of the Young Global Leaders program.

Served as co-leader and participant of the in-house management training program and weekly guest speaker series.

Developed and managed branding, financial, and in-kind partner relations.

Highlights:

Shepherded dozens of young executives through media appearances at the annual meeting in Davos.

Successfully launched the second cohort of Young Global Leaders in the global press.

Helped organize annual meeting of CEOs, thinkers, activists, and policymakers in Davos.

Helped organize annual Africa summit of CEOs, thinkers, activists, and policymakers.

MIAMI HERALD Miami (USA)

Press-Journalism: the best English-language newspaper 500 employees

on South Florida, Haiti, Cuba, and Latin America

Dec 2002 to May 2004 – Business Reporter

Tracked and monitored the political and economic environment and legislative developments in the federal, state and local governments.

Researched, wrote, and published over 100 articles, news stories, and features.

Highlights:

Named finalist for breaking news story of the year award by the South Florida Black Journalists organization.

FORTUNE & PEOPLE MAGAZINE New York (USA)

Press-Journalism: the magazine division of Time Warner, the world’s largest media company 100 employees

1999 to 2002 – Staff Writer

Tracked and monitored news, trends, and the political and economic environment and followed stock market and other investing and legislative developments on Wall Street, Hollywood, and Silicon Valley and federal, state, and local governments.

Highlights:

Researched, investigated, reported, wrote, and published over 50 articles, commentaries, and briefings.

THE SOURCE MAGAZINE New York (USA)

Press-Journalism: the seminal hip-hop music, politics, and culture monthly 40 employees

1998 to 1999 – Deputy Editor & Columnist

Tracked and monitored news, trends, and the political and legislative environment affecting urban Americans, including black and Latino communities, the prison industrial complex, and Generation X and Millennials.

Developed and executed editorial strategy for thought leadership on politics and international urban

culture, which included writing a column and commissioning features and special packages from new writers.

Oversaw publishing operations.

Served as spokesperson to the press and representative to national magazine and advertising associations.

Highlights:

Awards: Winner, Folio magazine of the year.

Named finalist for National Magazine Award in excellence.

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MTV NEWS New York (USA)

Press-Journalism: the music and popular culture TV network 10,000 employees

1996 to 1998 – Deputy Editor & Columnist

Tracked entertainment and popular culture news and trends and followed federal legislation affecting youth.

Produced daily news shows online and on-air and massively popular events like the MTV Music Awards.

Developed ideas for coverage, treatment, researched and wrote scripts for over 100 shows and events.

Highlights:

Investigated, wrote, and produced over 100 articles and reviews for the daily TV show and the website.

LANGUAGES

English: Mother tongue

French: bilingual proficiency

EDUCATION

2005 Harvard University: Cambridge, MA, USA. John F. Kennedy School of Government

Freedman/Martin (media) Fellow in the mid-career Masters in Public Administration program

Harvard Business School: Cambridge, MA, USA

Corporate Citizenship Strategy Management

1994 Saint John’s University, New York, USA: BSc Journalism

1993 Saint John’s University, New York, USA: Associate Arts Degree

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