Jason A. Vida

***** **** *** *******, ***. *** Jacksonville, FL 32258 (m) 260-***-**** (e) actip0@r.postjobfree.com

OBJECTIVE

To be an integral part of a corporation utilizing my professional experience

STRENGTHS

More than 15 years’ public relations and integrated marketing with strong focus on brand reputation and identity

More than five years of quality client service in insurance education and sales

Exceptional team leader and dynamic communicator, precise planning and organizational skills that brings energy, enthusiasm and humor to company environment

Skilled in strategic planning and implementation; detailed researcher with ability to prioritize effectively, multi-task and achieve critical objectives within timeframe and budget

PROFESSIONAL EXPERIENCE

Senior Services of Illinois, Inc., (SSI), Riverwoods, IL September 2009 – Present

Director of Communication & Insurance Advisor

Manage all aspects of communication and marketing activity across multiple states for independent, authorized senior general agent for Blue Cross and Blue Shield of IL, TX, NM, OK. Responsibilities include, Medicare & Medicare Part C and Part D seminar presenter, internal and external marketing material development (newsletter, e-newsletter, brochures, print & radio advertisement), website content (articles & blogs), media buying, media relations, community relations, partnership development, event planning, social media, public speaking, new employee training and retention.

Aflac, Fort Wayne, IN December 2008 – August 2009

Agent

Integral part of an aggressive new team and region within Aflac Indiana that generated double-digit percentage in business and personnel growth.

Boyden & Youngblutt, Fort Wayne, IN July 2006 – December 2008

Director of Public Relations

Established public relations presence in mid-level market driven by advertising agencies. Enhanced, created and managed all aspects of internal and external marketing and social media initiatives and developed new business leads for the agency through capabilities presentations and RFPs. Highlights included:

Creation and implementation of national integrated marketing campaign on behalf of Biomet Orthopedics, generating millions of national and local media impressions for top executives, products and spokesperson;

Increased new car loans by 35 percent through grass root campaign for Three Rivers Federal Credit Union, Fort Wayne’s largest and oldest, utilizing social media, viral videos, local radio promotions;

MARC USA, Pittsburgh, PA November 2005 – January 2006

Senior Account Executive

Developed integrated marketing campaign on behalf of Mohawk Flooring as well as managed dialogue between the Pittsburgh Public School System and the community through the Urban League of Pittsburgh.

Quaker Steak and Lube, Sheffield, OH September 2003 – October 2005

Marketing Director

Managed and developed marketing strategies for Ohio’s largest and highly successful motorist-themed chain restaurant. Created local marketing initiatives that consistently increased quarterly sales by 15 percent over a two-year period. Highlights included:

Oversaw largest “Bike Night” featuring over 2,000 new and customized motorcycles;

Oversaw largest “Car Cruisin’ Night” featuring over 500 classic cars;

Burson-Marsteller, New York City, NY April 2001 – September 2001

Account Manager

Managed strategic public relation initiatives on behalf of Allergan’s prescription drug BOTOX®. Responsibilities included: brand management, strategic counsel, crisis communication, product positioning, new business capabilities, media relations and budget forecasting.

Ruder Finn, New York City, NY September 1999 – April 2001

Account Supervisor

Responsible for managing strategic, direct-to-consumer brand marketing initiatives on behalf of Novartis Consumer Health's LamsilAT. Highlights included:

Coordinated first national live media ceremony in NYC for the 70th Annual Amateur Athletic Union James E. Sullivan Award Sponsored by LamisilAT, a prestigious award recognizing the nation’s top amateur athlete;

Partnered with Bally’s Total Fitness, AAU, NYC & LA Marathons and Escape from Alcatraz Triathlon;

Directed negotiations to secure LamisilAT as the first pharmaceutical product sponsor of the NBA;

Edelman Worldwide, New York City, NY October 1995 – September 1999

Senior Account Executive

Multi-industry public relation professional that joined Edelman as an Account Coordinator and quickly moved up to Senior Account Executive working on a variety of accounts from pharmaceuticals, consumer health, men’s fashion, real estate, consumer products and toy/gaming. Responsibilities included: account management; media relations, event planning and support, press materials, third-party partnerships, program and budget development and strategic counsel. Highlights included:

Consumer

Launched ABSOLUT MANDRIN, the newest flavor from ABSOLUT in seven years, “Sightings” and “Arrivals” hot air balloon nationwide tour;

Claiborne Menswear, coordinated fashion show with current and ex-NFL players during the1999 Super Bowl;

Toured country in the Claiborne Menswear Changing Room to address casual day attire dilemmas, as well as perform seminar presentations to corporations that adopted five-day casual dress;

Hasbro G.I Joe General Colin Powell action figure unveiling at the Madison Square Boys & Girls Club in NYC;

National medial launch event for Pokémon toy line at prestigious FAO Schwarz in New York City;

Sneak preview teaser campaign for Star Wars Prequel action figures;

Healthcare

Coordinated historic FDA approval of Gliadel Wafer, first localized brain cancer therapy in over twenty years;

First "Is It Flu or Pneumonia?" awareness campaign;

Managed grass-roots level program, “Nurses On-call, On-line”, for patients suffering with cancer-related fatigue

LICENSES & CERTIFICATIONS

Accident, Health and Life – Multi-state

HISC - Blue Cross MedicareRx Medicare Part C & Part D Certification (Annual), 2009 – 2014

AHIP Medicare Part C & Part D Certification (Annual), 2014 – Present

Health & Human Services PPACA SHOP Marketplace Certification (Annual), 2014 – Present

EDUCATION

University of Toledo, Toledo, OH

Bachelor of Arts in Communication, June 1995

Concentration: Public Relations

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