Jeff Richards

Re: Sales Representative

To Whom It May Concern,,

As an accomplished Sales Executive, it is with great interest that I am applying for the role of Sales Representative. My experience aligns well with the qualifications you are seeking, in particular my role as a Sales Manager at Bizsigns Inc., and I am certain I would make a valuable addition to your organization.

With more than 10 years' experience as a Sales Account Executive, I am adept in prospecting, lead generation, and consultative selling. Moreover, while my on-the-job experience has afforded me a well-rounded skill set, including first-rate negotiation and planning abilities, I excel at exceeding business objectives on a consistent basis.

Highlights of my achievements include:

Surpassed annual quota by 25% in 2014.

Managed a portfolio of high level accounts, which generated in excess of $200,000 in revenue per quarter.

Grew customer base 20% in first six months.

In addition to my experience and personal qualities, I have a solid educational foundation and a passion for sales and performance excellence. I am extremely enthusiastic and focused on sales and would welcome the opportunity to contribute to your continued success with my dedication, drive, and exceptional sales abilities.

Please review my attached resume for additional details regarding my expertise and career achievements. I will follow up to request an appointment to discuss how my experience and background meet your needs.

Thank you for your time and consideration.

Sincerely,

Jeff Richards

Profile and Summary of Strengths

Entrepreneurial leadership experience in new business development, financial consulting, key account management, marketing strategies and industry networking. Proficient as a revenue generator and customer champion in competitive analysis, process improvements, project accountability and client relationship building.

Profitably develop and implement successful business plans and sales strategies with a confident approach; build and retain long-term relationships with a diverse client base.

Expertise in forming and administering teams of cross-functional staff in daily operations, sales support and timely problem resolution.

Self-motivated to achieve peak performance, penetrate competitive markets, maintain peak quality and meet aggressive business objectives.

Highly skilled in identifying and meeting client requirements, while exceeding production objectives.

Redesign of businesses processes including financial planning and cost management;

Areas Of Expertise

Sales Initiatives, Account Acquisition, Lead Prospecting, Strategic Planning, Relationship Building, Performance Metrics, Competitive Analysis, Team Leadership, Business Savvy, Financial Acumen, Training & Development, Policies & Procedures, Business Analysis, Financial Consulting, Process Reengineering, Interdepartmental Liaison, Client Satisfaction, Entrepreneur

Professional Experience

Bizsigns 2012-Current

Mississauga, ON

Sales Manager

Prepare and deliver sign presentations to new and existing customers, as well build and increase existing sign orders.

Develop sales team through weekly product knowledge meetings to ensure that our well rounded knowledge enhances the customers experience and maximizes their advertising opportunities to promote their products or services in the most effective way.

Maintain assigned account bases while developing new accounts.

Process all correspondence and paperwork related to accounts.

Deliver advertising or illustration proofs to customers for approval. Drawing up contracts for advertising work, and collecting payments due. Locating and contacting potential clients in order to offer advertising services.

Provide clients with estimates of the costs of advertising products or services.

High profile corporate clients include: GFS Food Services, Manulife Property Group, Pace Law Firms, Ciniplex Odeon and Subway.

Coco Cola Bottling Company 2004 -2012

Brampton, ON

Account Manager, Business Development

Managed account activity report as well as forecast report on New Business opportunities.

Organized and arranged sales calls, meetings and presentations.

Prepared and presented customized “standard” presentations.

Analyzed account production and growth and predicted future needs.

Recognized possible threats to sales opportunities.

Executed and developed a sales plan to prospect various customers in the marketplace to maximize gross profits and revenues which exceeded our yearly totals.

Developed sale leads by actively prospecting both over the counter clients and full service vending accounts within the GTA West region.

Other Employment

Coca Cola Bottling Company, Brampton ON 2003- 2004

Sales Associate

Chrysler Canada, Brampton ON 1996- 2003 Production Operator

Service Representative, Glis (Division of Glascar Ltd.)

Hostess-Frito Lay, Mississauga ON 1996

Account Manager

EDUCATION

Humber College Certificate, Recreation Leadership 1991- 1993

Etobicoke, ON

Chinguacousy Secondary Grade 12 OSSD Diploma 1984 - 1988

Brampton, ON

Accomplishments & Activities

Junior Hockey Coach

Brampton Bomber Junior B. 2014-Current

Assistant Coach

Milton Merchants Junior A. 2003- 2004

Assistant Coach

Brampton Capitals Junior A. 2000- 2003 Assistant Coach

Accomplishment: Ontario Champions from 2002-2003

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