Kassandra Bishop

acti08@r.postjobfree.com

707-***-****

EDUCATION Ashford University, Denver, CO Master of Arts Organizational Management & Project Management 4.0 GPA, Golden Key International Honor Society

University of Minnesota, Minneapolis, MN

Bachelor of Arts Communication Studies

Learning Abroad Global Seminar Italy: Art, Architecture, and Science of the Renaissance

EXPERIENCE

Director of Marketing & Business Development, Vacaville, CA July 2014-Present

Assistant Director of Marketing & Business Development, Austin, TX

Simon Property Group Vacaville Premium Outlets, Barton Creek Square Mall

Through strategic marketing, sales, events, tourism, PR, community outreach, and giftcard program, enhance mall’s overall position in the market. Increase program involvement through the use of calculated operations and exceptional communication skills. Collaborate with businesses/non-profits to elevate programs, including Salvation Army, Muscular Dystrophy Association, and the Girl Scouts of America. Use PR agency to secure publicity (TV segments, calendar listings, bloggers). Add numerous events (Halloween Carnival, Indulge Fashion + Fun, holiday programs, sidewalk sales, and community events) resulting in increased sales for retailers. Ensure mall signage, collateral, storefronts, directories, listings, remodels, and relocations are current with Simon’s brand guidelines.

Advertising sales 129% to stretch budget at EOY, exceeding goals by $30,000. Solicit new business and work with national sales reps to ensure flawless execution of retailer deals, netting over $122,000 annually. Update Salesforce, accurately complete revenue forecasting and A/R reports.

Produced and executing local annual budget of $1.4M based on forecasted income/expenses. Successfully argued the use of carry-forward dollars in 2016 to better achieve objectives through local women’s and fashionista events, and decreasing spending on ineffective tourism initiatives. Accurately complete monthly financial reporting and re-forecasting, sales analysis reports, scorecards, various tracking/surveys.

Consistently leverage email and text message blasts, as well as website, Facebook, and Twitter channels to promote and drive traffic to all retailer and platform events while maintaining adherence to brand voice and digital strategies. In less than 6 months, increased followers by 3,000+ with only the use of local organic postings.

Giftcard sales 119% to stretch budget at EOY, responsible for performance of Guest Services Representatives, corporate client development, and VIP Shopper Club loyalty membership growth. Hired and trained Guest Services Lead, helping to achieve 100% mystery shop scores in 2015.

Interim Director of Marketing & Business Development for Barton Creek Square (Austin, TX) and Broadway Square Mall (Tyler, TX) - 4 month duration while positions were vacant

Supported all aspects of marketing for mall totaling over 1.4M sq. ft.

Maintained strong relationships with retailers at local/corporate level through events and store marketing efforts such as promotion of new openings and in-store sales/occasions

Helped develop staff and programs to drive gift card sales, exceeding stretch goals in 2014 by $2M

Completed performance reviews and managed hiring process for marketing department employees

Assisted Houston Galleria, The Domain, Lakeline Mall, Tucson Premium Outlets, Carlsbad Premium Outlets, Woodburn Premium Outlets - Vogue/Glamour/GQ Fashion Show, The Lighting of the Great Tree, Primavera Fashion Show, Halloween Carnival, Shop Under the Stars, Fall Fashion Frenzy, Grand Opening

Handled tourism requests, groups, Style Pass redemptions, and participated in industry associations

Marketing & Communications Manager, San Diego, CA June 2013-April 2014

Professional Maintenance Systems (Budget cuts, position eliminated)

Created and executed company events, some with 600+ attendees; increased event attendance by 50% in less than one year; sourced and worked with vendors for catering, décor, furniture, entertainment; organizational and logistics planning; staffing and employee management; guest relations; maintained contracts, expenses, invoices; general operations as necessary

Developed monthly newsletter and social media presence

Coordinated and participated in tradeshows, meetings, committees and networking events for several industry associations

Content management for company website, responsible for administration of full website overhaul

Updated bid packages for sales meetings, facilitated new and existing business development

Increased company’s social responsibility efforts by working with local publications for advertising opportunities, monetary donations, solicited items for YMCA silent auction, and facilitated a corporate sponsorship with the San Diego Museum of Art

Event & Project Coordinator, San Diego, CA December 2012-June 2013

San Diego County Bar Association (Temp position)

Coordinated over 60 events and meetings for attorneys and judges, with 700+ attendees

Managed logistics, stayed within firm non-profit budgets for events, meetings, and mixers

Developed and facilitated all programming for law student diversity fellowships and New Lawyer Division mentoring events

Supported and maintained web pages for approximately 70 sections, committees, and the BOD

Admissions Operations Manager, San Diego, CA & Denver, CO March 2010-August 2012

Ashford University

Consistently promoted within the admissions department at both office locations; moved from Admissions Coordinator to Admissions Operations Manager in less than two years

Conceptualized and implemented fundraising events for community organizations

Created marketing materials, promoted events to employees and local community

Assisted in hiring new staff; managed and trained employees; maintained staff schedules

Performed Quality Assurance checks and managed applicant leads within university database; consistent and thorough sales support

Lead team meetings and breakout sessions, facilitated team-building activities

Created reports and analyzed enrollment trends; presented data to executive leaders

Buyer's Assistant & Sales Associate, Coronado, CA 2009

Hotel Del Coronado

Assisted with resort apparel/accessories/supplies purchasing and merchandising for twelve stores

Developed vendor relations, managed purchase order creation and requested and reviewed estimates for apparel, accessory, bath, candy, and gift outlets; Sales/opening/closing duties for accessory store

Marketing & Communications Coordinator, Minneapolis, MN 2005-2008

Red Bull North America, Inc.

Executed brand development and promotion; Led marketing projects and special events to drive sales; Created and sustained monthly state-wide newsletter

Presented proposals to retailers and developed partnerships for local events

Developed strategic plans, project goals, and deliverables to facilitate interaction with potential clients

COMMUNITY & LEADERSHIP 2005-2014

Mingei International Museum (Events & Marketing Volunteer)

Museum of Photographic Arts (Events & Admissions Volunteer)

Junior League of San Diego, CA & Denver, CO (Admissions & Transfer Committees)

Walt Disney World Resorts (Guest Relations Intern)

University of Minnesota: Alpha Phi Sorority (Director of Recruitment, Rho Alpha Counselor, Member Development Planner) and Homecoming Executive Committee (Parade Event Coordinator)

Hubbard Broadcasting, Inc. (Event Specialist Intern)

Contact this candidate