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Laila Kamaruddin

CEO/President BrandXYZ Consulting, tutor/teacher at various in SF, writer

acthwk@r.postjobfree.com

Summary

I have experience in brand and experiential marketing as well as a strong background in information technology. I have additional experiences in area of public relations. I have effectively led teams in achieving goals with limited resources and increase the quality of the project and profit. Some of my significant accomplishments in some of my past positions are: • Taking leadership positions in my last two jobs. As a creative director and marketing director. • As a creative director, being able to wear many different hats such as marketing, PR, IT, and business coordinator. Specialties: Brand Management Experiential Marketing Web Development E-business Interactive Advertising •Design and execution of Business Plans, Marketing Strategies, Promotional Materials & Public Relation efforts. •Front page, Dream weaver, HTML, Flash MX, Java, C++ & SQL Database design and management skills. Macromedia and Adobe software. Experience

Head Tutor at Test Prep New York/TPNY

January 2013 - Present (2 years 11 months)

Create curriculum for classes. Assist with marketing media plans. Teacher and tutor for subject and test prep courses. Laila’s appreciation and passion for learning and teaching came at an early age. Teaching Saturday playschool activities at the age of 12, she had her first TA position at her British Secondary school by 15, and began teaching English and Math through cartooning at 18. She is also academically excelled in that she began programming at 11, studied artificial intelligence at 16, 10 GCSE’s, 4 A’ Levels. A very extensive BA and double Masters (which she completed simultaneously in 2.5yrs with a GPA of 3.93) which are MBA in marketing and management and an MIT in Applications development, and several certifications. Currently she tutors and teaches over 63 subjects, high- stakes standardized tests and study skills. Her secret is her aggressive desire to learn and having a highly skilled memory system does provide a great tool. She uses visual cues, technological mediums and traditional learning methods in order to provide the best possible results. She works with students from K-12, undergrad, and grad, from different learning curves including those with ADD and dyslexia.

SF Designer Fashion Examiner at Examiner.com

June 2011 - Present (4 years 6 months)

Writer

Teacher and Tutor 63+ subjects at budddysystem.com January 2011 - Present (4 years 11 months)

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I truly do believe that education is a vehicle to pursue success. I enjoy teaching and facilitating the learning process. There is something amazing that happens when you watch a student learn and achieve understanding and in turn reach a higher grade or pursue further education. I am young, well educated in a variety of subjects. I do research on topics prior to meeting with students and I have both online, one-on- one and group tutoring/ teaching experience. I make teaching an understanding not just -'you need to learn this because you have to'. I try my best to find how you can best learn and apply those methods that suit you. Everyone is different and deserves to learn the way that they can achieve the most out of and to excel. I like to think of myself as well rounded and having worn many different hats to teach myself to become as versatile and knowledgeable in as many areas as I could. This I have practiced in my professional career as a brand specialist and as a tutor. I have pursued an extensive degree in undergrad, 2 masters and several certifications as well as a 20 year history as a tutor. Tutor at SanFranciscoTutors.com Private Home Tutoring January 2011 - Present (4 years 11 months)

Why do you want to be a tutor? I truly do believe that education is a vehicle to pursue success. I enjoy teaching and facilitating the learning process. There is something amazing that happens when you watch a student learn and achieve understanding and in turn reach a higher grade or pursue further education. Why should a student pick you? I am young, well educated in a variety of subjects. I do research on topics prior to meeting with students and I have both online, one-on-one and group tutoring/ teaching experience. I make teaching an understanding not just -'you need to learn this because you have to'. I try my best to find how you can best learn and apply those methods that suit you. Everyone is different and deserves to learn the way that they can achieve the most out of and to excel. Personal Statement: I like to think of myself as well rounded and have worn many different hats to teach myself to become as versatile and knowledgeable in as many areas as I could. Any Last Words? People, even more than things, have to be restored, renewed, revived, reclaimed, and redeemed; never throw out anyone. Audrey Hepburn. President/CEO at Brand XYZ Consulting

May 2010 - Present (5 years 7 months)

We help companies with marketing strategies, IMC, social media, branding, company growth, experiential marketing, and investments. Clients come from many different industries including film fashion, jewelry, accessories, apps,solar, and wine. We work with start ups, small companies and innovators. 4 week SSAT teacher at Presidio Hill School

October 2014 - November 2014 (2 months)

Teaching SSAT strategies and how to excel on the SSAT. 6 week SSAT Teacher at San Francisco Day School

September 2014 - October 2014 (2 months)

Creating a curriculum and teaching 2 classes on how to excel on the SSAT, content and strategies. ISEE and HSPT teacher for 4 weeks at Woodland Joint Unified School District Page3

September 2014 - October 2014 (2 months)

2 years - 4 week course for 8th grade ISEE and HSPT for 8th graders. Teaching strategies and how to excel. Tutor 63+ subjects at WyzAnt Tutoring

January 2012 - October 2014 (2 years 10 months)

I truly do believe that education is a vehicle to pursue success. I enjoy teaching and facilitating the learning process. There is something amazing that happens when you watch a student learn and achieve understanding and in turn reach a higher grade or pursue further education. I am young, well educated in a variety of subjects. I do research on topics prior to meeting with students and I have both online, one-on- one and group tutoring/ teaching experience. I make teaching an understanding not just -'you need to learn this because you have to'. I try my best to find how you can best learn and apply those methods that suit you. Everyone is different and deserves to learn the way that they can achieve the most out of and to excel. I like to think of myself as well rounded and having worn many different hats to teach myself to become as versatile and knowledgeable in as many areas as I could. This I have practiced in my professional career as a brand specialist and as a tutor. I have pursued an extensive degree in undergrad, 2 masters and several certifications as well as a 20 year history as a tutor. "People, even more than things, have to be restored, renewed, revived, reclaimed, and redeemed; never throw out anyone." Audrey Hepburn. Teacher at Summerfuel

June 2014 - July 2014 (2 months)

Teaching International Relations and Marketing and Advertising as well Debating the Issues workshop. Teacher at French American International School (San Francisco, CA) July 2013 - August 2013 (2 months)

Summer course on study skills and time management (4 weeks intense preparation and development for skills in high school)

Teacher at Summerfuel

June 2013 - July 2013 (2 months)

Teacher- Marketing and Adverising

Consultant at Taproot Foundation

September 2011 - September 2012 (1 year 1 month)

Probono consultant for marketing and brand strategies Teacher at French American International School (San Francisco, CA) July 2012 - August 2012 (2 months)

4 week course in Study skills and time management

VP of Strategic Marketing at The Brand X Alliance Network Group, LLC October 2009 - October 2010 (1 year 1 month)

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Advised clients on Pr and marketing strategies for start ups, and restaurant and bars. VP of Creative Marketing and Branding at The Brand X Investments, LLC November 2008 - November 2009 (1 year 1 month)

The BrandX Investments, LLC. specializes in investing and incubating ideas and opportunities with the hope that one day they will become major competitors within their respective industries. We specialize in venture capital investments, purchasing an equity stake in a company or opportunity with the hopes of getting multiple returns far from being a passive investor. To find the right companies to invest in, The BrandX carefully scrutinizes them for their potential. We look for opportunities with a special product, service or technology, high profit and sales growth and a capable management team. Our practice also involves the formation of all types of private equity funds, including venture capital funds, small business investment companies (SBICs), alternative investment funds and hedge funds. We are well versed in the ERISA, tax and securities law issues related to the structuring and placement of private equity funds. Independent Consultant at Various

September 1998 - November 2008 (10 years 3 months) Retained by event planning companies, promotional companies, and event groups to act as their Creative/ Marketing Director. I specialize in experiential and brand marketing strategies. Product placement and cross brand marketing experience.

Account Executive at Media Mayhem Corp

February 2008 - September 2008 (8 months)

Digital Advertising and Public Relations specializing in event planning and sponsorship. Creative Director/Project Manager at Draconis Consulting July 2002 - August 2004 (2 years 2 months)

Retained as an Advisor, Creative Director & Project Manager consulting new and small businesses during their first phase of the company life cycle. • Oversaw all contract negotiations and client relationships.

• Development of business plans that included: e-commerce, financial, marketing and public relations strategies for all clients. • Designed all media platforms & templates for client marketing materials. • Responsibilities include creating efficient teams so as to maximize results with limited capital and resources. As per investment plan to coincide with first two phases of business plan. Certifications

Certification in Advertising with Distinction

UCLA June 2008

Certification in Marketing

UCLA March 2008

Certification in Trade and Commerce

September 2009

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Volunteer Experience

Various at Various

Various causes plus business volunteer advice and education mentoring. Languages

French (Limited working proficiency)

Mandarin (Elementary proficiency)

Honors and Awards

Alpha Mu Alpha

Alpha Mu Alpha

June 2008

Honor for outstanding achievement

Skills & Expertise

Integrated Marketing

Marketing Strategy

Management

E-commerce

Social Media Marketing

Public Relations

Brand Development

Social Media

Competitive Analysis

Marketing

Brand Management

Business Planning

Event Planning

IMC

PR

Brand Consultancy

Advertising

Start-ups

Leadership

Strategic Planning

Online Marketing

Social Networking

Online Advertising

Digital Marketing

Marketing Communications

Entrepreneurship

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Creative Direction

Strategy

Writing

Event Management

Project Management

Strategic Partnerships

Blogging

Research

Public Speaking

Business Strategy

New Media

Digital Strategy

Mathematics Education

Applied Mathematics

Business English

Academic English

Teaching English as a Foreign Language

SAT

Higher Education

Teaching

College Teaching

Academic Tutoring

Academic Advising

Qualified Teacher

Education

University of California, Los Angeles

Professional Designation, Marketing & Advertising, Trade & Commerce, 2007 - 2009 Activities and Societies: Alpha Mu Alpha, Member American Marketing Association - CA Chapter. American InterContinental University

MBA MIT, Marketing, Management, Applications Development, 2003 - 2006 Activities and Societies: Worked at Admissions

American Intercontinental University

MBA & MIT, MIT in Applications development, MBA in Global Technology with an emphasis in Marketing & Management, 2003 - 2006

Activities and Societies: Worked at Admissions

Loyola Marymount University

BBA, Mrktg, Mngmt, CIS and Operations Mngmt, 1995 - 2002 Activities and Societies: Delta Zeta Sorority- Pledge Class president, President International Student Organization (Previous years PR & VP), Member Best Buddy, Advertising representative- yearbook LMU, Camp Councilor and Drama Production Coordinator for private Los Angeles foundation, Aids Walk LA Participant, Member Amnesty International, President for Resident Housing Activities for two on campus buildings (Previous year VP)

Loyola Marymount University, College of Business Administration Page7

BBA, Computer Information Systems and Operations Management, Marketing and Management, 1993 - 1998 Activities and Societies: President of RA dorm for one dorm, delta zeta, president, vp and pr for International Student Organization, In RA association, worked at learning resource center. King George V School

GCSE, A Levels, 9 GCSE's, 4 A Levels, 1985 - 1991

Activities and Societies: Debating Society, model UN, principle roles in theatre productions, drama club, writer for school magazine

Organizations

AMA

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Laila Kamaruddin

CEO/President BrandXYZ Consulting, tutor/teacher at various in SF, writer acthwk@r.postjobfree.com

4 people have recommended Laila

"In whatever endeavor she pursues, Laila meets or exceeds expectations. She is intelligent, articulate and without peer when it comes to dedication. She is honest without fail and makes a great member of any team she leads or is a member of. I will work with her again and again if her busy schedule permits."

Marc Burton, worked directly with Laila at Various

"Laila is very creatie in her work, she comes forward with a lot of good ideas."

Suleman Tejpar, CHME, was Laila's client

"Laila, is a very resourceful person, who takes the time to become knowledgeable about the subject matter that she has been charted to work on and works with integrity. We found her to be very creative in terms of providing solutions. Laila, will be a good resource to any global organization where her skills sets from Marketing to Applications Development & Information Systems and Operations will drive the business. She is tenacious, gets the job done and interacts well with her peers."

Suleman Tejpar, CHME, was Laila's client

"Laila is a relentlesly hard worker with a great eye for detail and an unstoppable creative spirit. I was exteremely pleased with the result from every project we worked on."

Michael Kaliski, was Laila's client

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