Myra Hasan

925-***-**** acthvo@r.postjobfree.com Walnut Creek, CA

PROFESSIONAL SUMMARY

Brand marketing professional with 4 years of experience developing and executing integrated marketing campaigns for global brands; seeking marketing role in a reputable company

Key Skills

Specialization in brand strategy, brand management, and all aspects integrated marketing campaigns

Expertise in new product development and launches

Experience working with cross-functional regional and global teams

Strong project management capabilities and ability to implement market-based strategies to grow value and increase profitability

Experience in organizational development and establishing employer brand

Proficient in Microsoft Word, Excel and PowerPoint

Fluent in English and Urdu

PROFESSIONAL EXPERIENCE

Manager Talent & Performance Management Mar 2015 – Oct 2015

Philip Morris International, Karachi, Pakistan

Leading tobacco company with presence in 180 countries, over 100K employees worldwide and top selling brand Marlboro

Led a cross-functional team of 15 members to plan and launch InKompass, a unique global internship program across Pakistan, with an integrated marketing and HR campaign; resulted in heightened awareness as a leading multinational organization and over shooting awareness KPI by 7x

Established brand equity of employer brand to strengthen employee attraction by launching global Employee Value Proposition ‘Unlimit Yourself @ PMI’ to improve employee engagement, strengthen brand equity and establish brand as an employer of choice

Led a team of HR specialists to plan and launch Graduate Trainee 2015 Program recruiting 50 graduate trainees; resulted in more efficient talent selection process and strengthening of employee bench strength

Conceptualized and executed rollout plan for new performance management tool MAP 2.0 for 700 employees nationwide

Managed annual HR budget of USD $1.2M; worked closely with finance and procurement departments in addition to external vendors

Brand Manager Nov 2013 – Mar 2015

Novartis OTC, Karachi, Pakistan

Global healthcare company and world leader in over-the-counter products

Responsible for global, regional and local brands with 32% contribution to organizational value turnover

Gained market leadership in topical pain category by discontinuing an existing SKU and migrating to a larger pack size; resulted in exponential value growth

Developed and launched first 360-degree marketing campaign for Voltaren including TV, radio, outdoor, and digital; making the product a household name

Improved value capture by broadening indication base for Lamisil Cream; adapted global ‘Ditch the Itch’ campaign for local market which generated top-of-the-mind awareness

Improved market ranking of T-Day from 9th to 6th position; making it the biggest local innovation brand to reach USD $100M in value

Conceived and executed ‘Integrated Brick by Brick’ planning concept to optimize ROI on direct marketing exposure

Tracked project revenue/costs, validated POs and invoices, and conducted weekly follow-up with finance team to decrease delays and account receivables

Developed annual budget forecasts and managed marketing budget in excess of USD $10M; negotiated costs with advertising, design and production agencies

Account Manager May 2013 – Nov 2013

Helium Pvt. Ltd, Karachi, Pakistan

Pakistan’s leading company in below the line and digital marketing

Responsible for all on-ground activations of their largest client Philip Morris International; led planning and execution of activations for key global and regional brands under Philip Morris International

Selected, trained and managed sales team of 350 representatives across Pakistan; conducted training on activations, how to intercept and engage customers, education about brands, and how to target customers

Analyzed and reported sales trends and post execution results to evaluate campaign effectiveness on a weekly basis

GlaxoSmithKline, Karachi, Pakistan Dec 2010 – May 2012

Pakistan’s largest pharmaceutical company and 6th largest in the world

Brand Manager Mar 2012– May 2012

Established and implemented portfolio strategy by repositioning Flixonase Nasal Spray to reduce market cannibalization and successfully establish two brands in the same category

Assistant Brand Manager Jul 2011 – Mar 2012

Successfully launched Avamys Nasal Spray with an elaborate marketing campaign to achieve early establishment of brand, capture market share, and increase overall portfolio value

Gained 7th ranking in sales within first year of launch and awarded company’s most successful launch of 2012

Marketing Trainee Dec 2010 – Jun 2011

Led phase-out of Ventolin Inhaler and switch to Aerolin Evohaler by creating brand awareness and converting healthcare professionals and patients; maintained company’s leadership in respiratory treatments and grew business from 20K to 100K units/month within 12 months

Conceptualized and launched ‘Pharmacists Academy Program’ to engage pharmacists and ensure over-the-counter push; resulted in improved business relationships and sales turnover

Analyzed sales volumes and inventories, reviewed sales forecast and coordinated monthly demand forecast and production planning

EDUCATION

Master of Science in Marketing 2010

University of Manchester, Manchester, UK

Ranked amongst UK’s top 5 Master’s programs by the Financial Times list of Global Masters Programs 2015

Bachelor of Business Administration 2009

Institute of Business Management, Karachi, Pakistan

The 2nd most renowned business university in Pakistan

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