Kathryn South

**** * **** *** **** *, Denver, CO 80238-2304

acthvc@r.postjobfree.com 802-***-****

QUALIFICATION HIGHLIGHTS

Professional with 10+ years of management, training, marketing, and sales experience; Sound business acumen, proven track record, able to create a compelling analytical marketing plan, knowledge of market conditions and prioritize key target groups for optimal growth. Self-motivated with attention to detail and the ability to successfully meet deadlines. Proven track record of consistently meeting and exceeding goals and objectives; Outstanding leadership, presentation, and written & communication skills. Enthusiastic team player that motivates and inspires others. PROFESSIONAL EXPERIENCE

DEX MEDIA, Williston, VT

Senior Marketing Consultant, 2011-2015

Managed electronic marketing and print campaigns for over 350 clients. Consulted with B2B to determine best solutions to acquire new clients, and retain and grow existing ones. Managed a 2 state territory.

• Ranked top 15% sales throughout the US.

• Ranked number 1 in the office for the highest dollar increase for new business every year.

• Achieved bi-weekly quotas and goals in a challenging market on regular basis.

• Converted 50% of clients to include Internet products in their programs.

KATHRYN SOUTH CONSULTING, Burlington, VT

Consultant, 2008-2011 Contract positions with the following companies: Center for Financial Literacy at Champlain College, Burlington, VT Event Coordinator,

The Financial Literacy was a new division of Champlain College Planned and The Financial Literacy was a new division of Champlain College Planned and coordinated Vermont Financial Literacy Summit; invited & lead correspondent for Legislative leadership, business leaders, High School Principals, High School educators, public school administrators, and college administrators. Helped create Financial Literacy Classes: Coordinated communications, synchronizing schedules & materials, arranged accommodations and all needs for instructors and attendees, arranged banquets and keynote speakers.

• Over 400 attended the Vermont Financial Literacy Summit – a record in the state for attendance of a conference.

• Financial Literacy Classes filled to capacity with a waiting list for the next year.

• Compliments from instructors and attendees of both events about the personalization and organization provided.

Coffee Ed, Coffee Enterprises, Burlington, VT

Director of Marketing Instrumental in launching a new division of Coffee Enterprises through marketing and professional outreach.

• Created marketing materials, advertising campaigns, newsletters and promotion letters to drive demand for attendance to programs.

• Designed website content; implemented social networking. Coordinated travel, lodging and meals for attendees.

• Created need and reached class enrollment goal within 6 weeks

• Created marketing materials, advertising campaigns, newsletters and promotion letters to drive demand for attendance to programs.

• Designed website content; implemented social networking. Coordinated travel, lodging and meals for attendees.

• Created need and reached class enrollment goal within 6 weeks.

TRIBUNE MEDIA SERVICES, TRIBUNE CO., Chicago, IL

Market Manager 2006-2008

Developed and presented employee training programs for sales staff throughout the US. Administered travel arrangements, meeting rooms, and catering for trainings; trained sales staff on product information, sales incentives, software utilization, and achieving project goals. Rode with salespeople to evaluate and critique. Managed a countrywide territory.

• Increased market sales by 30%. Met tight timelines and stayed within budgets.

• Analyzed employee and client reports to determine success and determine future training needs.

• Earned #1 ranking for sales and strategic brand market share growth and co-developed sales training program.

BURLINGTON FREE PRESS, GANNETT CORP., Burlington, VT Sales Manager, 2003-2006

Managed B2B marketing accounts including design elements for new publications; created new and innovative programs to sell digital and print advertising.

• Developed and negotiated multi-media contractual agreements increasing advertising revenue by 20%.

• Managed 2-5 member cross-functional teams: implemented sales strategies and achieved optimal sales results; grew digital and print advertising sales from $2M to $2.9 million; added 84 accounts.

• Developed advertising sales presentations; facilitated sales negotiations resulting in 100% sales close rate; designed sales training programs.

• Identified and pursued new business development opportunities and directed needs analyses and account consultations to achieve optimal sales results; $345K book of business.

• Negotiated 57% increase in advertising contract commitments; increased advertising sales revenues by 54%.

EDUCATION AND PROFESSIONAL DEVELOPMENT

PENNSLVANYIA STATE UNIVERSITY, State College, PA

Bachelor of Science Degree, Education

CHAMPLAIN COLLEGE, Burlington, VT

Project Management, PeopleSoft, Salesforce, Macintosh & Microsoft Office (Excel, Access, MS Project, Word, and PowerPoint) (3.8 GPA)

Google Ad Words & Google Advertising Professional (GAP), 2014 Proficient in Website & Mobile Design, SEO, SEM, and certified in Google Ad Words; Computer Skills: Proficient in PeopleSoft, Salesforce, Macintosh & Microsoft Office (Excel, Access, MS Project, Word, and PowerPoint) Laredo Group, Tribune Media Services, Chicago, IL Presentation Skills, 2008 Professional Selling

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