CARLY MILLER

**** ******* **.

Austin, TX *****

630-***-****

acthv0@r.postjobfree.com

QUALIFICATIONS

9+ years of product management experience including

Creating product positioning and messaging sales tools

Training customers and sales representatives

Being a market expert for my industry and product lines

Managing cross-functional teams to achieve the goals of a successful product launch

Global product launch experience in both alpha and beta launch stages. Alpha launches consist of product evaluations and continued work with surgeon consultants and cross-functional teams. Beta launches entail building the business and launch plans, creating marketing materials, and providing field trainings for surgeons and sales representatives.

Indirect supervision of up to 5 employees on various marketing initiatives.

Formal education that includes a Masters of Business Administration in management and a Bachelors of Business Administration with a marketing major.

Conscientious, self-starter with a high level of integrity who continually strives for quality outcomes.

EXPERIENCE

Product Marketing Manager Life Spine Jan. 12 – Oct. 14 Hoffman Estates, IL

Managed projects in development and alpha and beta launch stages. Worked collaboratively with surgeon consultants and cross-functional teams to develop products for market release.

Performed upstream marketing activities, including conducting market research as needed to evaluate new products, technologies, programs and services.

Established strong relationships with key surgeons and sales representatives both domestically and internationally.

Created upstream and downstream marketing materials for products to include product brochures, data sheets, quick reference guides, competitive and product information, and surgical techniques.

Partnered with marketing communications coordinator to create advertisements and trade show marketing and materials.

Designed the social media plan to grow Life Spine's online presence.

Oversaw the creation of a new website with a website design firm. Responsible for writing and collecting all website content, editing the site as needed, and ensuring the site meets the directives of executive management.

Guided the new look of the company's brand. Included a new trade show booth design, a new look to marketing collateral, and the addition of sales materials.

Product Manager Alphatec Spine Jan. 11 – Dec. 11 Carlsbad, CA

Managed new product development including the planning of design team meetings and labs, building business cases, and preparing for upcoming product launches.

Organized trainings and webinars of new and current products for surgeons and sales representatives both domestically and internationally.

Created upstream and downstream marketing materials that include messaging pieces, brochures, quick reference guides, competitive and product information, and surgical techniques.

Analyzed and created product forecasts based on return on investment to ensure availability and growth throughout the life cycle of each product.

Represented products at surgeon meetings, surgeries, sales trainings, and conferences.

Associate Product Dir. DJO Surgical April 07 – Jan. 11 Austin, TX

Managed the creation of marketing materials including messaging, competitive and product information for sales professionals, surgical technique videos for interested surgeons, and patient education materials.

Managed projects related to new and current orthopedic products including project financials, forecasts, and leading project teams.

Created business and launch plans and marketing materials for new product launches.

Worked closely with sales representatives on a daily basis regarding their surgeon customers’ needs.

Product Manager Stratitec, Inc. Dec. 04 – Dec. 06 Wichita, KS

Managed the creation of computer accessory products from concept to completion – product design, artwork, manual, and packaging.

Proofread artwork and instructional manuals, designed packaging, and maintained the company website with product changes.

Handled detailed bills of materials and all communications with vendors located in Asia.

Created layouts and aided in designing artwork for product displays.

Responsible for sending samples to customers and gathering all marketing materials for trade shows.

Concurrently worked as the Assistant Director of Supply Chain and Logistics. Analyzed sales and inventory of items in over 500 stores. Accountable for all incoming and outgoing inventory, as well as keeping inventory at a “just in time” inventory level.

EDUCATION

Masters of Business Administration Newman University May 2004

Management

Bachelors of Business Administration Wichita State University December 2002

Marketing Major

Management and Psychology Minors

Practical Internet Marketing Certificate DePaul University March 2013

Medical Product Management Institute April 2010

The Effective Product Manager

Strategy Insights for Medical Marketers

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