Wendie A. Wulff

***** ********** **** ********** ** 43040

937-***-**** mobi le

actgug@r.postjobfree.com

B2B and B2C marketing and communications professional with strategic and tactical copywriting, branding and communications plan management experience. History of internal and external work developing communications plans and delivering and managing roll-out of coordinated print and digital tactics. Graphic, product, service and interaction design education and experience. Project management skills. PROF E S S I ONAL EXPER I ENCE

Nationwide Insurance Columbus, OH

IT Dept.: Consultant, Communications 2/2014-1/2016 o Supported senior IT leadership by developing, delivering and managing communication strategies/plans for IT Strategic Initiatives

o Developed, delivered and managed tactics for communication plans (branding, white papers, emails, newsletters, videos, digital signage and event support) for associates, people leaders and leadership

o Collaborated with creative services and design talent on tactics for communication plans o Conducted internal survey research to measure awareness at periodic intervals and after specific events

o Directed, produced and wrote scripts for internal videos featuring senior leadership Partnered and consulted with Organizational Change Management Leader to produce and manage communications, strategies, plans and tactics regarding changes o Supported multi-location 2014 and 2015 IT Summit annual conferences with brand- focused copy, event/booth signage and virtual booth content IBM Columbus, OH

Communication Specialist 1/2012-7/2012

o Supported leaders by establishing and managing strategies for internal and external communications promoting various software brands

o Delivered and managed print and digital tactics for communicating strategies to sales teams

o Directed creative and design teams in implementing strategies and using tactics o Planned, developed, wrote, and edited content for multiple internal and external communications in support of software brand sales

o Delivered branded sales tools including internal newsletters and digital drive-to campaigns for conferences and offers

o Supported conferences with brand-focused copy/content/social media postings o Creative-directed design, graphic and photo staff to produce branded digital designs and layouts for communications

o Wrote press releases and created internal versions of press releases prior to external distribution

IBM Columbus, OH

Product Marketing Manager 9/2010-12/2012

o Developed, marketed, managed and promoted the Sterling B2B Integration software brand

o Developed and promoted branded product and service value propositions and messaging and oversaw global roll-out

o Created, wrote and managed roll-out of white papers, sales pieces, video scripts, animation scripts, sales presentations, proposals and conference presentations using brand-focused value propositions and messaging

o Designed and conducted National customer and market information-gathering research for leadership (round tables, ethnographic interviewing and persona development) o Managed and directed departmental communication planning (editorial calendar, 10 monthly demand generation digital newsletters including reviewing and editing manuscripts)

Sterling Commerce Columbus, OH

Senior Copywriter 11/2008-9/2010

o Promoted multiple corporate, product and service brands by leading teams in providing ideation, conceptualization, creative/technical copywriting and design coordination for global, internal clients

o Worked across Communications and Media, Distribution and Logistics, Financial Services, Manufacturing, and Retail markets worldwide (was recognized by senior leaders for performance in Financial Services markets)

o As brand manager, revised visual/verbal corporate brand guidelines and assured all Creative Team and Marketing deliverables were on-brand and in compliance o Managed communications change plan when IBM acquired Sterling Commerce including departmental changes and collateral changes, was recognized as a top performing individual contributor in this role

The VIA Agency Columbus, OH

Senior Practitioner 4/1994-2/2001

o One of three leaders of the Columbus, OH studio, directed, managed, and ran the communications department

o As the most senior brand strategist, creative director and copywriter in the studio, was responsible for developing research plans, conducting research, translating insight into practice, providing high-level creative inspiration, managing client relationships and delivering outstanding, creative and technical marketing and communication for C-level clients

CherryHawk Communication Marketing and Communication Consultancy Marysville, OH President 4/1994-Current

o Design and conduct customer/user, brand and communication research (customer round tables, creative brainstorming sessions, ethnographic work) to uncover insights, define opportunities and inform the development of solutions o Develop big-thinking, different view strategies and down to earth marketing programs/communications plans

o Rejuvenate, create and manager brands (brand strategies, brand stories, value propositions and audience experiences)

o Understand and adopt the voice of the customer/user in strategic and creative endeavors o Execute and direct the production of print and digital brand tactics: copywriting; content creation; design, layout and production coordination o Key clients Morningstar Investment Research/Retirement Plans, Nationwide Financial

(through Ologie), Ascend Advisory, West Hills Asset Management, Alzheimer’s Association, Fjord Interactive (Accenture)

Fitch Columbus, OH

Associate Vice President 6/1985-2/1994

o A founding member of the Advanced Development Group o Identified and grew different business areas for the company, acquired new kinds of work and directed, managed, and executed the same

o Collaborated with team members and clients to design research plans, conduct strategic analyses, extract insights and design brands, customer experiences, products, services and digital offerings

o Copywriting for strategic marketing and communication programs, worked with designers from the Visual Communication Group and the Product Design Group EDUC AT I ON

o PhD in Rhetoric: Carnegie Mellon University, Pittsburgh, PA - 1990 o MA in Document Design: Carnegie Mellon University, Pittsburgh, PA - 1985 o BA in Technical Writing: University of Pennsylvania – 1983 C ERT I F I CAT I ONS

o Pragmatic Marketing Certified

o Licensed Insurance Agent – Current

T ECHN I C AL SK I LL S

Lotus Notes, Microsoft Office, Adobe Creative Suite (basic knowledge and in training)

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