Allen Schopp, Creative Director/Writer/Professor of Advertising

*** ********** *****, *********, ** L4J 7T9

Home: 905-***-**** Cell: 416-***-****

actgrj@r.postjobfree.com

PROFILE

A copywriter with over 15 years of marketing expertise, I have crafted clear, compelling TV, print, broadcast and web content for a wide variety of products and services. More than just a writer, I'm your communications partner, bringing a wealth of strategic insight to your business. As a marketing and branding professional, I can help you hone your message, zero in on your competitive advantages and find innovative ways to connect with your target markets.

STRENGTHS

Out of the box thinker

Ability to take complex data and present it in a an easy-to-understand way

Ability to work independently and in a team environment

Ability to mentor and coach junior writers

Ability to multi-task – meet tight deadlines

Strong interpersonal skills

Excellent computer skills and adept in using Microsoft Office tools

WORK EXPERIENCE

kre8iv Schopp

Owner

June 2006 – Present

I started the kre8iv Schopp, a freelance writing business, designed to help advertising agencies and design firms with copywriting and conceptualizing requirements.

Clients: North of Seven Creative Agency, Commix Communications, dine.TO, iSkin,

Twinnings Tea, Bold Internet Communications. TrojanOne Integrated Brand Activation, Alive Pro Studios, Innovative Graphics, Stafits, Celebre Tile

Brazil Communications

Associate Creative Director/Senior Copywriter

May 2004-June 2006

I developed and wrote TV, print, web, direct marketing and broadcast campaigns for a number of retail clients, as well as overseeing the creative department.

Clients: working.com, driving.ca, canada.com and Rogers Communications.

Cossette Retail

Senior Copywriter

2003 – 2004

In 2003, I joined a new division at Cossette Communications, focusing on the retail advertising for all their clients. I worked with an art director to develop retail campaigns in all media. I was also involved in all aspects of production.

Clients: Bell Canada, Bell ExpressVu, McDonald’s Saturn, Saab and Petro-Canada.

Blitz Direct & Promotions

Senior Copywriter

1998-2003

Developed and wrote TV, Direct Marketing, retail, web and promotional campaigns for a number of Cossette clients. In addition, I was a member of our new business team, and in that capacity helped win major accounts, including Bell Canada and McDonald’s.

Clients: Bell Canada, Shoppers Drug Mart, Saturn, Petro-Canada, Sico Paint, McDonald’s and Odeon Cineplex.

Leo Burnett Direct

Senior Copywriter

1995-1998

Developed TV, DM and branding campaigns for a wide variety of products and services.

Clients: Nintendo, Bell Canada, Camp Oochigeas, Kellogg’s, Visa, INTRA travel, Hallmark, Beatrice, and Proctor and Gamble.

AWARDS

• CLIO • RSVP Awards • Bessies • New York Festivals • Mobius

TEACHING EXPERIENCE

February 2015 – Present George Brown College – – Continuing Education

Advertising Copywriting

January 2010 – December 2014 Durham College – Day Classes

Advertising Copywriting

January 2012 – 13 Georgian College – Day Classes

Advertising Copywriting

2002-2006 University of Toronto – Continuing Education –

Advertising Copywriting

1999-2001 Humber College – Continuing Education –

Advertising Copywriting

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