RAFAEL J. BAUTISTA 787-***-****

actglv@r.postjobfree.com

Camino de los Sauces #383 Sabanera del Rio, Gurabo, PR 00778

Proven Sales / Marketing Management Leader with demonstrated management success to overachieve on corporate revenue objectives. Experienced in all areas of sales, marketing, advertising and promotions with a focus on brand and market development. Profit oriented with an excellent ability to optimize volume and margins. Productive in high pressure, dynamic business environments with numerous top priority projects. Progressive and constantly in search of new creative applications to meet market demands. Bilingual, Spanish and English.

STRENGTHS

Marketing management with P&L accountability

Advertising strategy and implementation

Public relations; research, strategic development and execution

Technical and artistic requirements for print and online media

Co-op advertising programs, management and coordination

EDUCATION

Columbia University – Caguas, P.R.

Graduate Studies - Health Management.

UNIVERSITY OF TURABO - Caguas, PR

Graduate Studies - Marketing

INTER AMERICAN UNIVERSITY OF PUERTO RICO - San Juan, PR

BBA – Managerial Economics

TECHNOLOGY SKILLS

MS Office (Word, Excel, PowerPoint, MS Outlook, Google Ad words); expertise in web and print advertising sales

EXPERIENCE

Knight Advertising / How To Shop Magazine _ San Juan, PR

Director, 2013- present

Developed framework for webpage, print magazine and influenced new integrated marketing strategy covering all broadcast, print, and web advertising

EL VOCERO NEWSPAPER – San Juan, PR

Vice President of Sales, 2009-2013

Form part of senior management team challenged to direct dramatic operational transition to meet falling subscription and advertising revenues and fragmented audiences moving to online content. Immediately designed and implemented strategic shift in business model to one based completely on revenue generated through print and online/banner web advertising. Administer www.vocero.com; structure pricing module, negotiate key contracts, and lead 10 sales/marketing representatives and 3 graphic artists influencing group through paradigm shift. Direct print/online sales, commercial, and government account services.

Increased online revenue from government (45%) and commercial (30%) accounts to maintain sustainable revenue streams.

Developed framework for webpage and influenced new integrated marketing strategy covering all broadcast, print, and web advertising.

Spearheaded significant decrease in printed news pages from 60 to 46; reduced width of newspaper and size of ads, cutting printing fees by 30%.

Initiated comprehensive collection strategy recovering $1 million in A/R aging.

Launched and directed Auto Industry Supplement printed quarterly during 2009 and 2010. Inspired sales teams through management, team building, and training, boosting sales 35%.

Sales Director, 2003-2009

Led sales teams generating revenue through new business and expansion of established advertising relationships selling space for ROP, classified and special feature magazines, providing insight and expertise on effective advertising techniques, copy, sizing, positioning, costs and payment alternatives. Coordinated logistics of order processing, ad placement, contract negotiations and signing. Maintained continuous after sale follow-up program to ensure high customer satisfaction levels. Administered annual activities budget and coordinated participation in sponsorship events. Generated monthly reports on sales and goal status.

Spurred sales from $7 million to $9 million with 20% profit margin by landing new sales with government agencies.

Independent Marketing and Advertising Representative, 1986-2003

Designed and executed targeted strategies focused on sourcing and generating new business and client acquisition. Created and managed the execution of assertive sales campaigns with oversight for the complete sales cycle, from initial contact, assessment of advertising needs, presentation of marketing solutions and preparation of advertising program.

Secured and serviced major accounts.

Three-time winner of Marketing Representative of the Year, 1987, 1988 and 1989.

R.J. BAUTISTA PROFESSIONAL SERVICES - San Juan, PR 1986 to 2003

Manager

Led advertising sales efforts for a variety of clients for placement in El Nuevo Día, San Juan Star, Caribbean Business, as well as principal broadcast mediums island-wide.

Played a major role in the design and execution of a children's educational program.

MILITARY SERVICE

U.S. NAVY - Orlando, FL

Hospital Administration

Engaged in medical records administration, inventory control of pharmaceutical and medical supplies, and patient care at U.S. Naval Hospital. Supervised staff of 6 and provided assistance in different areas of the institution including X-Ray, laboratory, surgery and pharmacy.

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