**** – PRESENT STEAMM ESPRESSO SAN FRANCISCO, CA

EXECUTIVE MARKETING CONSULTANT

• Develop and activate brand strategies to generate awareness and drive sales.

• Generate and activate partnerships with third-party brands.

• Manage brand communications and external agency / partnership relationships.

• Establish and maintain business reporting systems to measure brand, digital and business results. 2014 – 2015 FITNESS ANYWHERE, LLC. (TRX) SAN FRANCISCO, CA MARKETING MANAGER

• Planned branded strategy, consumer engagement programs and managed lead generation.

• Oversaw all trade show components including contracts.

• Created and supervised all marketing and communication activities supporting events.

• Planned and managed budgets and analytics for all national and international events and campaigns

• Increased lead capture on site and drove ROI through both immediate and long term sales.

• Worked with creative team and agencies to create visually compelling displays & promotions.

• Managed POS and drove development of key assets (collateral, video, online content, etc.). 2009 – 2014 CYTOSPORT, INC. (MUSCLE MILK) BENICIA, CA INTERNATIONAL BRANDING AND MARKETING MANAGER

• Planned and implemented branded international marketing programs, strategy and budgets for countries including Canada, Germany, United Kingdom and Australia.

• Developed and grew international brand identity for CytoSport to a CAG of 30% over 2 years.

• Established and managed national and international field marketing budgets of $2-5M.

• Defined goals, objectives and strategies to increase market awareness in respective markets.

• Directed internal team, distribution partners and retailers on marketing strategies.

• Implemented field marketing strategies to build brand image, brand awareness, and consumer loyalty.

• Directed 16 regional managers with 18 teams, including 160 trainers and 48 campus ambassadors.

• Executed over 500 events with over 3M bottles samples with a 50% increase in consumer trial data. 2002 – 2009 RED BULL NORTH AMERICA, INC. SEATTLE, WA MARKETING MANAGER

• Created, developed and implemented branding and marketing strategies and promotions.

• Rolled out regional marketing initiatives resulting in 30% YOY growth for five consecutive years.

• Aligned sampling strategy with distributor partners for each territory.

• Focused on customer engagement and repeat usage association.

• Developed and maintained localized relationships to enhance brand awareness and visibility.

• Facilitated training and coaching for area managers and account representatives. SIMON MOORBY

MARKETING & BRAND

MANAGEMENT

EXPERIENCE

BACHELOR OF ARTS, RECREATION MANAGEMENT SHEFFIELD HALLAM UNIVERSITY SHEFFIELD, UK

EDUCATION

Marketing professional with over 12

years of international experience in

branding, performance marketing

and creative brand management

with expertise in integrated

marketing strategy, market research

and analysis, and field, experiential,

social and event marketing.

SUMMARY

OAKLAND, CA

206-***-****

SIMON.MOORBY@GMAIL .COM

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