COLLEEN M. BURNS

SENIOR GLOBAL MARKETING LEADER

Philadelphia, PA 19106 215-***-**** actfw5@r.postjobfree.com

Executive Marketing Leader with Masters in Organizational Behavior contributing 20+ years of success inventing brands and building processes, departments, and business channels to accommodate business strategic goals for growing global organizations. Driven to expand awareness and adoption of products or services that contribute to quality and enjoyment of life.

Eliminate conditions that threaten to stall or stagnate innovation and growth, before, during or after IPOs, acquisitions, mergers, and new venture launches by:

Inspiring collaboration and adoption with internal and external grassroots efforts as well as effectively leveraging multiple media and communication channels.

Breaking through bottlenecks and contributing process without bureaucracy.

Fortifying infrastructure for scalable growth and introducing processes, channels and initiatives that achieve breakthrough results and become campaign cornerstones.

Exercising thoughtfulness in decision making, questioning the status quo while accurately assessing and mitigating risk.

Provide Strategic Leadership of:

Branding

Marketing

Sales Training

Public Relations

Communications

Product Launches

Digital Campaigns

Customer Loyalty

Competitive Positioning

Organizational Development

Conferences/Events

Thought Leadership

EXPERIENCE

IMS Health, Plymouth Meeting, PA

1/2013 ? Present

Director, Global Marketing

Reporting into the C-suite, lead marketing campaign efforts across 150+ marketing personnel, spanning 3 business units and 8 geographies, to support strategic positioning of IMS Health as a customer-focused information and technology solutions provider to a broad set of healthcare stakeholders (life sciences, medtech, payer, provider, consumer health, etc.). Ensure local teams effectively support corporate strategy, brand & communication priorities through internal and external communications. Lead strategic thought leadership publication planning and promotional efforts for the IMS Institute.

Launched updated brand identity, new company web site, presentation and video materials to position company for $6 billion IPO event, which was considered a monumental healthcare turnaround.

Led development and dissemination of global customer, sales, and employee training and communications throughout 11+ technology acquisitions, including acquisition of Cegedim in 4/15.

Curate, elevate, and fully leverage the IMS Institute's thought leadership content, prolonging its shelf life and building anchors for broader successful campaigns.

Establish, lead and leverage Global Marketing Council to disseminate new branding and campaigns to business units, creating a new purpose and enthusiasm for company value proposition.

Direct and govern marketing campaign activities with $3+ million budget through use of PR, digital and marketing automation to improve efficiency, campaign quality, message consistency and ROI.

By strategically placing a former IT employee on visible projects that leveraged technical skills while teaching business drivers, developed employee into confident department contributor.

Abbott Point of Care, Princeton, NJ

9/2007 ? 12/2012

Global Manager, Education and Marketing Communications

Directed team of 6 direct and 14 indirect reports in brand and promotion management for i-STAT? point of care testing system across US and OUS communication channels, such as sales, web, advertising, trade shows & PR. Ensured consistent messaging and integration across customer segments, including hospitals, physician?s offices, labs, and distribution partners. Managed agency partners for advertising, digital, PR, instructional design & events.

Developed strategic marketing plan for the fastest growing division of Abbott, with $300 million in sales and 11-16% annual growth, heading toward $1 billion.

Formulated private label and drove partner development for $10 million veterinary market channel.

Brought customer solution and value proposition through Critical Assumption Planning (CAP) process, making it understandable to the organization and implementable by marketing.

?Flawlessly? orchestrated annual worldwide sales meeting for 300+ sales professionals, ensuring program content, flow, accommodations, audio/visual, catering components integrated seamlessly.

Accelerated sales cycle and product adoption by ~3 months with the ?Total Customer Experience,? an ongoing training and support program for labs to provide tools and information to audiences.

Contributed process and project management for multi-year digital strategy, facilitating frictionless cross-functional collaboration between IT, Marketing, Sales, Regulatory, Customer Service, etc.

Quickly acclimated to culture and learned business needs and processes, working collaboratively with Regulatory to procure appropriate data points and streamline regulatory approval process.

Led most successful Employee Giving Campaign in company history with 92% participation.

Served as change agent & influencer to provide solutions, training, tools & resources to build a high-performing environment. Built camaraderie, kept morale & productivity high & turnover low.

Boston Scientific Corporation (formerly Guidant Corporation), Santa Clara, CA

7/2004 ? 8/2007

Group Marketing Manager

1/2006 ? 8/2007

Principal Market Development Manager

10/2005 ? 12/2005

Product Manager, Market Development

7/2004 ? 9/2005

Led 6 direct reports in US brand management activities for Cardiac Surgery (CS) business. Managed competitive positioning, messaging, and communications strategy for 6+ major launches. Participated as CS business lead in integration planning during proposed acquisition by Johnson and Johnson.

Stretched $1.5 million meeting budget to cover exhibits at 17 shows per year.

Focused communications materials and programs to enable field force and customers to develop strong surgeon referral bases and increase patient inquiries to practices or hospitals.

Provided intelligence and insights for development of ?Day 1? brand blueprint communications for customers and sales force.

Secured $150,000 in funding to execute clinical trial promotion that increased patient enrollment.

Dorland Global Health Communications, Philadelphia, PA, San Francisco, CA

4/2000 ? 6/2004

Account Supervisor

7/2003 ? 6/2004

Senior Account Executive

1/2002 ? 6/2003

Account Executive

3/2001 ? 12/2001

Assistant Account Executive

9/2000 ? 2/2001

Account Coordinator

4/2000 ? 8/2000

Managed staff of 4 and subcontracted vendors in development and execution of global strategic marketing plans (HCP and consumer) for agency?s medical device, biotech and diagnostic clients in women?s health, cardiovascular, opthalmics, orthodontics, osteoporosis and infectious disease therapeutic categories.

Developed new business for new CA office, which generated $500,000 incremental AGI in 1 year.

Managed assigned client portfolios with budgets ranging from $250,000 to $1 million for maximum P&L performance, achieving 20% increase in profitability over 2 years.

EDUCATION

Columbia University, New York, NY

1999

MA, Organizational Behavior

GPA: 4.0

University of Notre Dame, Notre Dame, IN

1998

BA, History and Sociology, Cum Laude

Major GPA: 3.8; Overall GPA: 3.6

Dartmouth College, Hanover, NH

2002

Management Development Program

PROFESSIONAL ASSOCIATIONS

Healthcare Businesswomen?s Association (HBA)

2000 ? Present

Member

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