ERIN DUNKEL Email: actfqa@r.postjobfree.com

**** ******** **, *******, ** 19003 LinkedIn: www.linkedin.com/in/erindunkel

Cell phone: 610-***-**** Portfolio: erindunkel.wordpress.com

PROFILE

Marketing executive that transforms marketing/PR from a cost center to a profit center. A passionate marketing advocate who creates, nurtures and enhances brands for multiple industries. Drives development of net new business leads and deepens relationships with customers/clients. Effective in all areas of marketing from strategy development through execution and measurement. Domestic and global marketing experience. Creative and innovative with a focus on the bottom line. Areas of expertise include:

Branding Initiatives

Demand Generation

Public/Media Relations

Creative Projects

Business Development

Internal Communications

Social Media

Budget Planning

Product Launches

Market Research

Competitive Analysis

Special Events

PROFESSIONAL EXPERIENCE

Binary Tree, Inc., Kendall Park, NJ 2013 – 2015

Director, Marketing & Public Relations

Drove marketing, PR, social media and inside sales for $27MM software services consulting email migration firm

Led team of 7 to meet global sales quota, promoted company and secured thought leadership position in market place; oversaw $1mm+ budget; generated over $58mm in active pipeline in 2015, with 22%+ close rate

Generated and drove department performance objectives as part of 5-year strategic plan with YoY growth of 20% and EBITDA of 30%; member of senior leadership team; participated in creation and stewardship of plan

Spearheaded global lead generation activities, including outbound campaigns, weekly educational webinars, telemarketing by inside sales, and 18 trade events in North America, EMEA and APJ

Oversaw all outbound communications, including corporate website, collateral, sales tools, and social media (Facebook, LinkedIn, Twitter, YouTube, Google+); produced 26 trade releases in 2015

Drove channel partner marketing efforts through joint sponsorships and activities to produce qualified leads

Directed generation of thought leadership, including white papers, e-book, advertorials, articles, corporate blog

Honed and enhanced corporate brand, including brand education, case study library, training materials, etc.

Garnered awards such as Microsoft’s Messaging Partner of the Year, Best of TechEd (product award), Top 100 Solutions Partner, Most Innovative Company of the Year

DecisionOne, Devon, PA 2012 – 2013

Director, Marketing & Communications

Oversaw all marketing, PR, and communications programs for $180MM global technology support services firm

Member of extended leadership team; set new, strategic brand framework following business unit restructuring

Directed Marketing team of 3; led proposal development activities ranging from $5k-$5M+; produced content and participated in global new business pitches

Supported marketing and PR activities for US/Canadian field sales team; oversaw all marketing deliverables

Directed internal communications to engage audiences (email, enewsletter, webinars, all-employee calls)

Oversaw communications to external audiences (collateral, Flash presentation, case studies); initiated and managed 5 corporate social media properties

Overhauled company website, including collaboration with internal teams and incorporation of new functionality

Physiotherapy Associates, Exton, PA 2009 – 2012

Director, Marketing

Led all marketing efforts for $400MM outpatient physical therapy company, with more than 600 clinics in 30 states

Key member of corporate start-up initiative committee; marketed 31 start-ups and integrated 2 acquisitions during tenure; majority of new clinics profitable within first year of operation

Wrote and rolled out first-ever marketing/PR plan for company, achieving 2% year-over-year new patient growth; oversaw production of new marketing deliverables for clinic ecosystem in support of clinic plan

Directed Marketing team of 3, plus vendors and outside contractors to deliver marketing education modules

Created and managed clinic-level marketing programs and metrics for 21 AVPs to drive business in-region

Erin Dunkel Page 2

Cadient Group, W Conshohocken, PA 2007 – 2009

Manager, Marketing Communications

Oversaw external marketing/PR and internal communications for $25MM healthcare digital marketing agency

Spearheaded the agency’s first marketing department; created comprehensive branding, messaging, and positioning guidelines

Launched two new services divisions for agency, including branding, microsites and all marketing deliverables

Oversaw all public relations activities, including press releases on new hires, client wins, awards, speaking engagements and other initiatives; results: more than 20 award wins, plus exposure in 70+ offline and online trade media outlets, and more than 2MM impressions in one year

Wrote and managed quarterly HTML e-newsletter for distribution to 170+ global employees

Phoenix Management Services, Chadds Ford, PA 2005 – 2007

Marketing and Communications Manager

Managed all marketing/PR activities for $8MM business advisory/investment banking firm

Oversaw complete renewal of corporate brand for firm with new positioning and all creative components

Launched new investment banking division of company, including all marketing and PR elements

Created content and produced over 50 pitch books for both advisory and investment banking services, leading to 75% win rate from proposals pitched

Directed transition of quarterly print survey of 2,200 lenders to online survey within one quarter; decreased survey costs by $16,000 in first year alone

Managed corporate email communications program to 3,500 referral sources, clients, and prospects

RPM Communications, Ardmore, PA 2001 – 2005

Principal

Sole owner of communications consulting business. As business lead, drove all aspects of business, including: marketing, sales, client/project management, public relations, and execution of all services

SunGard Availability Services: provided oversight of lead generation campaign for $1B global business unit with projected sales of $25MM; oversaw $1MM telemarketing program with goal of 3,500 leads; results: 2x qualified leads

Hewlett-Packard Company: drove marketing program for $1MM global storage services group; results: $16+MM in projected sales; also oversaw lead generation efforts for real estate audience, including email marketing, online marketing efforts and all project management

FLOAT: foundational PR and event marketing efforts for start-up custom-made furniture company; results: news coverage in New York Times, Philadelphia Inquirer, Philadelphia magazine

Comcast Cable: writing services for monthly HTML newsletter to 36,000 U.S. employees

Hoffman Communications: business development and planning for pharmaceutical communication firm

Additional roles at technology, business services and non-profit/association management firms 1989 – 2001

Specific areas of responsibility include: revenue creation through existing and new business services

lines; corporate and field marketing; corporate public relations; meetings/event management; tradeshow planning/space sales; membership management

EDUCATION

Johns Hopkins University, Master of Science in Marketing, Baltimore, MD

College of William & Mary, Bachelor of Arts in Spanish, Williamsburg, VA

PROFESSIONAL AFFILIATIONS

American Marketing Ass’n (AMA), Business Marketing Ass’n (BMA), Past Vice President and Programming Chair, Philadelphia chapter - American Marketing Ass’n (PAMA), Public Relations Society of America (PRSA)

PORTFOLIO

Curated examples available: LinkedIn (www.linkedin.com/in/erindunkel) and Wordpress (http://erindunkel.wordpress.com)

Contact this candidate