DORIE SKAALERUD

**** ***** ****** ***** ******, OH

Phone: 612-***-**** Email: actej4@r.postjobfree.com

Results-driven professional with 10+ years of experience in marketing, communication and analytics management, and customer acquisition demonstrating strategy, creativity, innovation and a passion for the customer.

Recognized leader and team player with the industry knowledge and communication skills to provide creative direction as well as long-term planning and implementation to maximize consistency, efficiency, and effectiveness.

Adeptly balance multiple projects while navigating an intense pace, large workload, and demanding environment to meet deadlines and exceed expectations for greater profitability and client satisfaction.

CORE SKILLS & EXPERTISE

Marketing Management

Strategic Planning

Tactical Implementation

Campaign Development & Design

Budget Management

Analytical Management

Project Management

Leadership & Teamwork

Brand Management

Presentation Giving & Facilitation

Internal & External Communications

Microsoft Office Suite, Salesforce.com

PROFESSIONAL EXPERIENCE

Self-Employed / independent Consultant 2014 - Current

Built three-year leadership conference strategy for both domestic and international business divisions, propelling increased value.

Led the research and implementation for a survey tool to increase developer compatibility, company-wide access and end-user satisfaction.

Manager, Marketing Planning & Analysis 2010 – 2014

Comcast Corporation (Telecommunications industry) – St. Paul, MN

Recruited to oversee segment marketing planning and analysis through administration of over $12M P&L while managing budgeting and forecasting for 700K customers, contract negotiations, and a range of cross-functional business initiatives.

Utilized CRM to generate business intelligence on factors impacting segments and customer performance, while developing digital campaign/product launches.

Provided cutting-edge marketing strategy solutions to support telecommunication industry while fostering business growth.

Steered all aspects of staffing through recruitment, development, promotions, and change management and fostered team growth through onboarding competent Analysts and Supervisors.

Key Accomplishments:

Orchestrated the design and analysis for competitive/business intelligence, including hyper-growth initiatives, channel reviews, YOY indices, campaign ROI, and campaign/product launches.

Recommended key selling initiatives through KPI analysis and implemented business initiatives for specific segments, resulting in a 150% increase in customer growth.

Developed integrated communications strategies to enhance customer and revenue growth.

Constructed strategies for quarterly VOC capture and analysis.

Continues…

DORIE SKAALERUD RESUME, PAGE 2

PROFESSIONAL EXPERIENCE CONTINUED…

Marketing Consultant 2006 – 2010

Wells Fargo (Financial industry) – Minneapolis, MN

Brought on board with the Wells Fargo Wholesale Group for business financing, purchasing and leasing for market channels to direct creative design, marketing activities, competitive/business intelligence analysis, and short- and long-term strategic planning.

Crafted strategic marketing plans for multiple business channels, resulting in objective-based actionable and executable marketing initiatives.

Fashioned competitive analysis and trends to implement business-unit specific direct campaign launches.

Maintained positive vendor relationships and proactively consulted with key stakeholders to strengthen communication, management, and sales force partnerships.

Created marketing collateral for multiple channels utilizing creative content, design and graphics

Key Accomplishments:

Implemented eCommerce, digital and direct mail campaigns for multiple channels that resulted in product growth, customer acquisition and geographical market share.

Spearheaded the digital marketing platform to update customers on business developments and relay special offers and tips specific to customer needs.

Took charge of the end-to-end management of up to 20 national trade shows and client events, increasing company and product awareness.

Account / Program Manager 2004 – 2006

InTouch, Inc. Performark, Inc. (Lead Generation/Professional Services industry) – Minneapolis, MN

Selected to manage client business programs and marketing initiatives for a $1M portfolio by designing and implementing lead generation programs and marketing initiatives, resulting in a $200K+ ROI.

Key Accomplishments:

Honed a keen understanding of clients’ business needs (including VARs), departments, and division and marketing initiatives to identify viable business opportunities.

Worked closely with internal teams to document, analyze, and report program results, while training and coaching call center staff.

Operations Analyst 2001 – 2004

Wells Fargo Home Mortgage (Financial industry) – Minneapolis, MN

Engaged to perform extensive analysis on unsold portfolios and generate detailed and accurate reports to support product development.

EDUCATION & PROFESSIONAL DEVELOPMENT

Mini MBA Program, Marketing – University of St. Thomas

Bachelor of Arts, Marketing – University of St. Thomas

Certificate of French language and culture – EF International Language Schools

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