Srinivas Ponnapalli

Address: Door No: **-**-**, Palaparthivari Street, Krishnalanka, Vijayawada-520013

Mobile Number: +91-986*******; email Id: acte44@r.postjobfree.com

Objective

Senior Manager with 20+ years of wide range of experience in Sales, Brand building, marketing, team management in NBFC, Pharmaceutical, and Insurance industry. Able to work on own initiative and as part of a team. Proven leadership skills involving managing, developing and motivating teams to achieve their objectives. First-class analytical, design and problem solving skills. Dedicated to maintaining high quality standards.

Industries Associated with:

NBFC (Deposits Mobilization and lending) – 4 Years

Pharmaceutical – 5 Years +

Life Insurance – 8 Years +

Advertising & Media- 2years+

Educational Qualification :

Completed Master of Administration (M.B.A) in Marketing from Nagarajuna University, Guntur, A.P in April 1994 with 60%.

Completed Bachelors degree in Commerce (B.Com) from Nagarajuna University with 64% in April 1991.

Qualified NISM Series-V-A-MFD certificate

Qualified IRDA for General Insurance FA

Technical Expertise :

Completed Type writing( Lower and Higher) in Telugu and English.

Knowledge of Tally, MS--Office, Internet.

Professional Summary:

Sales and Marketing

Managed sales and marketing operations thereby achieving increased sales/maximizing profit in assigned territory.

Build brand focus, reviewing and interpreting market response to facilitate organizational/business growth.

Implement marketing plans for augmenting the business volume by enhancing brand visibility.

Design and implement business plans / strategies for maximizing profitability & revenue generation in line with the mission &vision of the company.

Team Management

Incorporate bonded teamwork and manage healthy environment.

Lead, train & monitor the performance of team members to ensure efficiency in sales and meeting of individual &group targets.

Impart /organize training programs for new joiners / Franchisees driving them to achieve pre planned business targets.

Territory Planning

Develop sales plan that includes opportunity map, target accounts, forecast, sales strategies, tactics and resource requirements.

Understand the generic strengths and vulnerabilities of major competitors and develops sales strategies to respond effectively.

Ensure that the sales plan and sales activities are consistent with overall business goals.

Review and update the sales plan on a regular basis to reflect progress and market changes.

Ensure 100 % Market Coverage.

Prospecting

Maintain and update a list of prospects within a centralized database.

Prospect across the installed base and in new accounts to ensure that target opportunities are developed.

Work with partners/customers to identify additional prospects.

Establish initial contacts with decision makers in potential customers.

Explore New Market Segments.

Managing & Forecasting Sales Pipeline

Qualify potential opportunities early in the sales cycle and manage the pipeline to ensure that opportunities are pursued in a timely way and revenue expectations are met.

Provide realistic sales forecast to management and communicate any significant changes or developments.

Update lead/contact management system to track progress.

Participate in regional meetings to share best practice, review performance against targets, and conduct informal training.

Provide Market intelligence regarding Competition activities, new applications requirements, information on customer’s expectations.

Submission of timely reports in the prescribed formats as lay down by the company.

Negotiating and Closing Sales

Manage the sales process and negotiation.

Build commitment and closure at each stage of the sales process.

Explain pricing policies and constructs an accurate proposal.

Customer Management

Proactively meet with customers on a regular basis after close of deal to ensure customer satisfaction.

Ensure implementation schedules and support activities are aligned with commitments to customers and to management.

Serve as customer advocate and ensures that any major conflicts with customers are resolved.

Ensure that customer complaints are directed to the concerned departments.

Co-ordinate with Service, Logistics, Applications, Marketing etc to ensure that customer complaints are resolved within the shortest possible time.

Professional Achievements:

ICON DESIGNERS- As a Marketing Consultant - August 2013 to till date, Vijayawada

To cover the area’s Krishna, Guntur and East & West Godavari Districts.

Managing the Marketing Team with all District Head Quarters.

To Deal with Government and Corporate Organizations with Marketing Managers to get the orders for Advertisements.

IDBI FEDERAL LIFE INSURANCE CO LTD- Branch Head, Sept 2012 – June 2013,Vijayawada

Top Branch in the Region (A.P) for the year 2012-2013.

Completed the branch business targets by 130%.

Manager-Distributor qualified for Platinum Club. (13 new codes, 205% achievement of Annual Target).

One Dy. Manager Distributor promoted to “Manager- Distributor” as per business norms.

Branch achieved 134% of the set target.

At Shriram Life insurance Co. Ltd – Area Manager, Sept 2007 to Sept 2012,Vijayawada

Awarded “Best Performance Award” as BDM in the year 2008.

Team awarded “Best performance Award” for the year 2009,2010 & 2011.

Awarded “Best Persistency Award” for the year 2010 - 2011(85%).

At Birla Sun Life Insurance Co Ltd- Agency Manager, Jan 2006 to Sept 2007, Vijayawada

Recruited 45 financial advisors in the year 2006-07 which was 115% KPI achievement.

26 recruited advisors were coded in the year 2006-07which was a110% KPI achievement.

First year premium (collected) was Rs.24 lakhs with a persistency ratio of 86% percent.

Produced 3 Club members for FY 2006-07.

At Sri Krishna Pharmaceuticals Ltd- Sales Officer, April 2000 to October 2005,Hyderabad.

Joined as Sales Trainee and got promoted Sales Officer within year of joining.

Achieved sales turnover of 380 tonnes of Paracetemol per month in one month which was the highest in the organization.

Was able to negotiate with transport vendors and reduced the maintenance and AMC of the transport vehicles by 21% PA.

Appointed 7 distributors in a FY. 2002-2003 and was the highest achievement in the organization.

Attended a Training Programme on Cost Reduction and Effective Management of Distribution.

Certificate awarded to our team for participating in the company’s competition “VISION –2010” at the All India Level.

Raising and dispatch of 70tonnes of Paracetemol in a single day which was a record in the organisation.

At Ramkashyap Investments Ltd- Branch Manager, April 1996 to March 2000, Vijayawada & Rajahmundry.

Joined as Management trainee and got promoted as Branch Manager for deposit mobilisation division within year of joining.

Was awarded “The Best Performing Branch” in the financial year 1997-98.

Instrumental in developing the two -wheeler and Cars business.

Coordinated the activities and responsibility for the recovery for over 200 accounts.

Achieved sales of Rs4 Crores in the Financial Year 1998 - 99.

Achieved a recovery target of 85% against the total demand.

At Qualitranics Pvt.Ltd- Sales Manager, October 1994 to March 1996, Hyderabad.

Got promoted as Sales Manager within a year.

Sold 70 Fake currency detector machines in a single day to a cooperative bank in Kakinada.

Awarded “The Best Performer” in the FY 1996-97for the State.

Personal Details :

Date of Birth : 25 November 1969

Marital Status : Married and One Daughter

Nationality : Indian

Languages : Telugu, English, Hindi

Place: Vijayawada. (P.Srinivas)

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