OMER ASHFAQ

Dubai, United Arab Emirates

Mobile: +971-**-***-****; E-mail: actdmj@r.postjobfree.com

Senior Level Business Management Executive

Sales & Business Development Revenue Enhancement P&L Management Accounts Creation Growth Catalyst

Performance-driven, insightful Sales & Business Development professional with nearly 10 years of experience and proven ability to achieve and exceed all revenue and business-development goals in high-pressure environments. Demonstrated excellence in determining business strategies delivering revenue and profit gains within highly competitive markets. Strategic thinker planning and implementing sales, marketing, and business initiatives to support corporate objectives. Strong in customer acquisition, customer relationship management, team building, and general business acumen; verifiable track record of success driving unprecedented revenue and profitability gains within highly competitive markets.

CORE AREAS OF EXPERTISE

Customer Acquisition

Business Development

New Product Launch

Leadership & Team Management

Competitor Analysis

Relationship Management

Key Accounts Management

Profit Centre Operations

Volume/ Margin Growth

Sales & Market Strategy

Revenue Management

Performance Management

Professional Snapshots

High-impact sales, marketing, and business development professional with proven ability to drive business expansion through aggressive sales initiatives delivering revenue growth, market share. Multitasking and big picture focus with ability to transform objectives and goals into strategies and measurable actions.

Track record of repeated success in achieving/exceeding sales targets and acquisition /expansion of accounts. Pioneering experience in profit center operations and business development by managing sales operations, directing marketing strategies, strengthening customer relations, enhancing customer support, and out-maneuvering peers’ moves.

Anchors due diligence for customer acquisition through strategic and coordinated efforts while analyzing markets, demands and customer preferences. Champion in creation of new revenue streams by ushering in new product launches, achieving improved performance in target market segments, having orchestrated launch of varied new products into nascent markets.

Flag-bearer of company’s visions and customer-centric efforts, enhancing customer engagement over company’s offerings, as well as enhancing prospects of accelerated sales. Experienced in key accounts & wholesale operations, maximizing product coverage and improving brand loyalty.

Decisive and influencing leader with motivational management style and participative decision-making skills, and reputation for building and retaining highly motivated sales teams, distributor networks, and customers. Polished persuasive communicator able to translate complex issues into easily understood statements for general public.

Experience Summary

Khushi Trading Company LLC: DUBAI, UAE Since Dec 2011

Sales Manager (Middle East Region; UAE, OMAN, QATAR)

Khushi Trading Co. LLC is a leading FMCG /Commodity Trade Company spanning their foot prints in most of the GCC and African countries, with an annual turnover of around AED 800 Million across the GCC

Key Responsibilities

Develop and implement strategies & plans for Commodity Trade and FMCG Division and deliver predefined business objectives of sales, revenues, profits, market share and sustainable growth for the Middle East Region.

Forecast sales and revenue and follow an approved business plan with solid strategies. Communicate strategies, objectives and targets down the executive line and create a performance metrics.

Research competitors regularly, hunt and pursue new accounts, and uncover opportunities to strategically outperform sales and gain market share.

Develop and drive programs to deliver continual improvements in performance, productivity and profitability of the Commodity Trade division. Sell Future Contracts both locally and internationally in commodity Trade Market.

Plan and implement marketing strategies to identify and leverage specific opportunities and address issues related to the customer base.

Streamline marketing activities by planning and executing marketing promotions and driving sales of existing and newly launched products in the Middle East market.

Establish annual Marketing Budgets, Sales Targets, Commissions Program, Promotions Plan. Enhance and maximize productivity by implementing appropriate sales tools.

Create CXO level contacts with prospects and promote company’s capabilities to serve their business interests in a more profitable way, all in the pursuit of adding new accounts and multiplying sales.

Accountable in supporting teams to develop long lasting relations with

Hyper Markets, A & B Class Supermarkets, Hotels, Food Industry, Restaurants, Catering Companies, Ship chandlers, Traders, Whole Sale Markets to help Sales Team to improve Companies Sales and Profitability.

Attain high revenue growth through consistent inventory availability, dependable deliveries, speed to market, low cost yet high quality of goods, continuous improvement through a dedicated sales teams.

Hire and develop talent to build sales team and enhance their competency to set high standards of performance. Develop communication and reporting structure within the organization, develop incentives and appraise results.

Key Achievement

Significantly contributed in leading teams to achieve monthly sales target of around AED 9 Million regularly.

Khushi Trading Company LLC: DUBAI, UAE Nov 2007 to Nov 2010

Assistant Sales & Marketing Manager

Key Responsibilities & Achievements

Developed sales strategy for the market and ensure attainment of company sales goals and profitability. Successfully Sourced, developed and launched brands such as

Al Iqbal Super Kernal Basmati Rice, White horse Biryani Rice, Sofia Steam and Sella Rice, Ibrahim Steam and Sella and Sugar (Bulk & Branded Packaging), spices (Bulk & Branded Packaging) and nuts (Bulk & Branded Packaging).

Explored sales opportunities and drove efforts to capture opportunities through persuasion, business presentation, client need analysis, proposal management, and following up till deal closure.

Diligently involved in conducting cost-effective and intelligent purchasing of wholesale and non-wholesale products from renowned suppliers both locally and globally.

Managed the initiation of agreements between the company and suppliers in an effort to establish a working and mutual partnership.

Instrumental in turning around the warehouse by expediting the dispatch and delivery of goods to the marketplace within 24 to 48 hours.

Built strong relationship with all Hyper Markets, A, B & C Class Supermarkets, Food Industry, Bakeries, Restaurants, Catering Companies, Ship chandlers, Traders, Whole Sale Markets to achieve volume and distribution target.

Displayed leadership acumen by spearheading, managing and controlling Sales Supervisors, Sales Executives and Van Salesman, Merchandisers, Accountant and Store in charges.

Attended leading food and beverage exhibitions in every year such as Gulf Food 2011,12- 15 in Dubai, UAE.

Total Lubricants, Pakistan Jan 2006 to Oct 2007

Territory Sales Executive

Total Oil Pakistan (Pvt.) Limited (TOPL) is a subsidiary of TOTAL where TOTAL France holds majority shares of the company. TOPL launched its commercial operation in 1999 and since then has been successfully marketing a complete range of Automotive and Industrial lubricants catering to the diversified needs of customers.

Key Responsibilities & Achievements

Maintained a healthy sales pipeline and prepared regular forecast to enable effective forward planning to achieve the targets especially increased Company’s product Sales in the Southern Punjab.

Identified and developed new customers for revenue growth and maintained relationships with customers to achieve repeat as well as referral business.

Oversaw the sales operations with distributors thereby achieving increased sales growth; identifying streams for revenue growth with key involvement in Cost Management, Control and Implementation, Business development planning and implementation.

Established sales objectives, ensuring accomplishment of targets within budgets; generating reports and modifying processes for smooth sales & marketing.

Created and implemented plans to enhance brand visibility by using trade shows, seminars, exhibitions, co- branding, joint ventures and public exposures

Played a stellar role in turning around the warehouse by expediting the dispatch and delivery of goods to the marketplace within 24 hours.

Noteworthy Achievements

Recognized for outstanding efforts with award for superior sales, marketing performance and high achievements.

Boosted growth by 30 % for a local retailer chain & generated sales through innovative initiatives and new product launches.

Exemplary feat in launching and introducing company’s products in the Middle East Region (UAE, Oman, Qatar).

Well known for consistently delivering results and commended as top performer for the last six years.

Noted as expectations beater by achieving the projected sales target well ahead of time every month.

Education

MBA, University of Central Punjab, Pakistan, 2007

B.Com. (Math & Statistics), Bahauddin Zakaria University, Multan, Pakistan, 2004

Computer Skills

OS: Windows

Programs: MS Office

Personal Particulars

Languages Known: English, Urdu and Punjabi

Nationality: Pakistani

Contact this candidate