CV - Rod Herring Page 1-310-***-****: actcov@r.postjobfree.com

RODERICK B. HERRING

actcov@r.postjobfree.com

Hermosa Beach, CA 90254 C: 310-***-****

EXPERIENCE

LYTE INDUSTRIAL SERVICES, LLC 10/10 – Present

Founder / President

Los Angeles, CA –Engineering and Technology Incubator for Industrial Waste Stream RECYCLING Ø Self-funded incubator creating JV’s to develop new material separation, cleaning and RECYCLING technologies Ø Lyte generated revenue with steel grit, garnet and alumina blast media recycling business. Serviced waste generators and resold recoverable grit. Iron fines by-product used in Ironkast’s Ferrock product. Ø Hands-On R&D Efforts: opportunity identification, technology solutions design, market assessment, marketing and sales, website design and programming, CAD design, environmental safety – permitting and compliance, financial and accounting management, laboratory analysis, fabrication shop work (metal-working), and prototype development and testing.

• IronKast Technologies, LLC JV - 07/2014 – Present (www.ironkast.com). Patented iron-carbonate alternative to calcium carbonate Portland Cement. Material is cured by C02 (carbon negative) and generates free H2 during curing. Early stages of funding and continued research and testing.

• Eco Squared Solutions Inc. / Eco Frack JV - 02/2014 – 5/2015 (www.ecosqrd.com). Consulting and CEO. Design, build and pilot tested frac water treatment system in Dilley, TX. Eco Frack systems included oil- water separators, electronic coagulation, micro filtration, Fenton’s oxidation processes, air diffusion and multi-media filtration.

• TNWaste Inc. JV - 06/2012 – 01/2014. TNWaste is a green LEEDS certified landfill in Knoxville, TN. Trial processing of ASR (auto shredder residue) to remove non-ferrous metals and hi-grade remaining mixed organics for fuel stock at a Cemex cement plant.

• Uryka Resources, LLC – JV: 10/2010 – 05/2012. Developed air classification and new heavy media fluidized bed density sortation system to separate various ferrous and non-ferrous metals as well as mixed organics from a waste stream called ASR (auto shredder residue). JV was with a chemist and co-founder of MBA Polymers the largest plastics separation and recycler at the time. RED ROCK SECURED, LLC 12/08 – 08/10

Founder / Chief Financial Officer

Los Angeles, CA - Lead Marketing and Mortgage Processing Center

• Secured Fannie Mae special vendor number and tentative wholesale mortgage workout processing contract

• Developed proprietary loss mitigation and loan modification software under HARP

• Created online and radio marketing lead-generation software

• Grew operations to $1.3M gross rev with 45 sale people, compliance, processing agents ALENA INTERNET CORP. / INTERMIX MEDIA 01/07 – 11/08 Chief Operating Officer

Los Angeles, CA - Online Direct Response Marketing and Ad Serving Provider

• Acquisition and transition management – managed acquisition due diligence and transition of a leveraged buyout from Fox Interactive Media & MySpace.com (News Corp)

• Interim CEO – lead separation operations from parent company Fox (News Corp); $40M Gr Rev, 80 employees

• Managed further legal and operational activities concerned with dividing Alena into two separate companies

– Hydroderm and eForce Media, Inc.

• Planned and led startup and transition activates including: new payroll provider, acquired all new business insurance plans, employee health insurance and benefits, 401K & FSA plans, migrated to Great Plains accounting software, commercial bank and merchant accounts, and CSR/call center outsourcing CV - Rod Herring Page 2 310-***-****: actcov@r.postjobfree.com eCOST.COM / PCMALL 09/03 – 10/06

Vice President, Operations & Transition

Los Angeles, CA - Publicly-traded online discount retailer

• Responsible for fulfillment, logistics, IT and business operations - $250M/yr, 135 employees

• Responsible for $4M operations build-out budget throughout the separation from PCMall for warehouse building and equipment, phone system and IVR, computer hardware and software, and HQ equipment

• Lead on the divestiture of eCost from the parent company PCMall including: creating new operating procedures, separate IT mainframe systems, general ledger system (Great Plains), new departments in accounting, HR, purchasing and IT as well as a entire in-house logistics and fulfillment capability

• Initiated operations for a 165K sq. ft distribution center in Memphis, TN from site location, real estate acquisition, layout, construction, permitting, security, staffing and operational start-up

• Outfitted complete back-office IT infrastructure including: a 12 server web-farm, 2 HP 3000 mainframes, 2 SAN and 25 SQL application servers

• Selected and transitioned eCOST to a new 401K provider (Fidelity), payroll processing provider (ADP) and managed implementation and startup of Great Plains general ledger accounting software

• Established offshore Philippine operations for call center, purchasing and accounting functions iSUPPLi.COM 09/00 – 06/03

Director, Product Management – “Suppli Network”

Los Angeles, CA - Outsourced supply chain management and market researcher for the electronic components industry

• Patent holder for Suppli Network’s - “Enhanced Vendor Managed Inventory System and Process”

(#60/354,813) using custom planning functionality interfaced with JD Edwards OneWorld ERP

• Managed services product lifecycle, from inception through implementation, pilot and production

• Designed and implemented a hybrid trade finance tool creating an off-balance-sheet customer loan facility through a partnership with GE Capital Corp.

• Conducted pre-sales solutions support with FSR’s as a supply chain subject matter expert working with large hi-tech OEM and EMS to capture requirements and design custom service solutions OPERATIONS AND SYSTEM CONSULTING 02/99 – 07/00

Independent Consulting Contractor

• AuctioNet.com – interim COO; business plan development, venture funding and IT development activities

• CarStation.com/Motoreyes.com – created requirements analysis and functional design for procurement and fulfillment. CarStation provided ecommerce solutions to both auto mechanical and collision repair segments

• WhatsHotNow.com – created requirements analysis and functional design for their auction web-store. WHN was an e-commerce and licensing company for pop culture merchandise - entertainment and sports items SEMESTER AT SEA (SS UNIVERSE EXPLORER) 09/98 – 12/98 Assistant Executive Dean

• One semester operations and logistics staff position for 700 college students on a worldwide voyage

• Managed multi-departmental staff of 28 across - retail, IT, finance, travel, health and library positions UBID.COM / PCMALL 11/96 – 09/98

Director of Operations

Los Angeles, CA - PCMall is a $1B multi-channel retailer of computer hardware and software that incubated and took public uBid.com – an internet auction site for consumer products

• Project team member for successful uBid.com launch: spearheaded distribution center staffing, equipment acquisition, and WMS setup (macpac/PKMS)

• Led acquisition of two companies including due diligence and site visits; prepared quarterly inventory reserve schedules, and created cash flow forecasts

• Interim warehouse manager for the Memphis distribution center – 365K sq. ft, 175 personnel

• Identified and implemented process improvement initiatives in accounting/IT, eight nationwide retail stores, Memphis DC and the LA call center, including virtual warehouse supplier connectivity

• Drafted financial & disclosure statements for the uBid.com S-1 filing CV - Rod Herring Page 3 310-***-****: actcov@r.postjobfree.com ACCENTURE (ANDERSEN CONSULTING, LLP) 03/93 – 11/96 Senior Consultant – Strategic and Operations Group Los Angeles, CA. Engagements included Fortune 500 clients: Time-Warner, McDonnell Douglas Aerospace, Dial, Cast Alloys, Oakley, JR Simplot, International Rectifier, Burlington Air Express, ComStream, Golden State Foods, Harley Davidson and Kwikset/Black and Decker

• Worked in the Supply Chain Management and Manufacturing Operations Group with industrial and consumer products companies

• Responsible for strategy and opportunity assessment, requirements definition, process and organizational design, cost/benefit analysis, quality management plans, project management, technology interfaces and change management throughout the implementation

• Formal training on best practices in: lean principles, cellular manufacturing, six-sigma quality/TQM, activity based costing, incentive based pay, forecasting and scheduling, and requirements analysis

• Conducted BOM and group technology reviews, time studies, MRP functionality assessments, set-up reduction, supplier scorecards, kanban/JIT replenishment, and production scheduling OTHER EXPERIENCE

• BOARDSPANK.COM – Owner/Founder – 2002 – current. Manufacture and distribute surfboard waxes

• AUDI AG – International Marketing internship at Audi HQ located in Ingolstadt Germany. Summer 1992

• THUNDERBIRD – Graduate teaching assistant (TA) - Corporate Finance. Glendale, AZ. 1992

• CITRANS / ALLIED VAN LINES – Operations Manager, San Francisco, CA. 1988 - 1991

• PACIFIC STOCK EXCHANGE / COAST OPTIONS – Options floor trader, San Francisco, CA. 1987 - 1988

• BEAR STEARNS & CO. – Undergraduate Internship, fixed-income trading, San Francisco, CA. 1986

• PRIVATE PILOT LICENSE – 1981 and COMMERCIAL DRIVERS LICENSE (current CADL) EDUCATION

American Graduate School of International Management – Thunderbird, MBA (finance) 1992 Self-Funded grad school and expenses 100%

European Business School – Frankfurt, Germany, Thunderbird exchange program 1991 University of Colorado, Boulder, B.S., Business Administration (marketing) 1986 Arthur Andersen/Andersen Consulting (now Accenture) – Certified training included: 1993 - 1996 Financial Audit School, Client Relationship Mgmt, TQM (Total Quality Mgmt), Software Design (Cobol, Visual Basic and C Process Design and Efficiency Mgmt (JIT), Material Requirements Planning, Distribution and Logistics Mgmt, Supply Chain Mgmt, and financial modeling American Production & Inventory Control Society (APICS) – CPIM (Certified in Production and 1994 Inventory Management)

Semester at Sea, Institute for Shipboard Education, Student Spring 1983 and Spring 1984 worldwide voyages aboard vessel S.S. Universe Explorer INTERESTS

Distance running, surfing, scuba diving, backpacking/camping, mechanics & classic motorcycles

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