RONALD A. FIRANEK

*** *********** ***** ***********, ** 46060

Cell: 317-***-**** Email: acta8u@r.postjobfree.com

SENIOR SALES PROFESSIONAL

Biological Pharmaceutical Immunology

EXECUTIVE SUMMARY

Inventive, assertive and high performing Senior Sales Professional credited with combining sales, marketing and business development expertise to deliver substantial revenue growth in highly competitive environments. Strategist, innovator, and tactical leader of enterprise-wide initiatives that build brand value resulting in sustainable, profitable growth.

PROFILE

Superior proficiency in all areas of executive sales and marketing leadership vision through strategies, tactical plans, communication protocols, and reporting structures.

Well-developed multi-cultural communication skills; able to interact with individuals at all levels (i.e. Physicians, Nursing Staff, Pharmacy Directors, OR and Laboratory Technicians, Purchasing Agents, etc.)

Skilled at all levels of the Consultative/Solution selling process; particularly strong in closing the sale and building rapport with customers.

CORE COMPETENCIES

New Business Development

Account Acquisition, Expansion & Management

Client Relationship Management

Product Marketing & Rollout

Territory Development & Management

Competitive & Market Analysis

Post Sale Support

Product Launch

Sales Forecasting & Market Penetration

Executive Sales Presentations

RECENT EMPLOYMENT EXPERIENCE

FS1INDY LLC 2011-CURRENT

Marketing Director

Responsible for brand image both internally and to the public.

Oversee marketing, advertising, design and public relations.

Responsible for scouting out possible locations, survey the area, determine the customer base and the growth potential for the area.

Create, design and implement the marketing strategy for each location as well as for the company as a whole.

TOBIN CONSTRUCTION 2008 - 2011

Customer Relations and General Labor

Communicate customer needs to the president and organize the work schedule. Job responsibilities include but are not limited to:

Organizing Projects.

Ordering Supplies.

Maintaining a safe and healthy worksite.

General Labor.

MERCK & CO. INC. VACCINE DIVISION, West Point, PA 2000-2008

Senior Vaccine Specialist, North Central, Indiana

High profile sales executive with full autonomy over creating business progression and roll-out plans based on extensive competitive, product and market intelligence for the Indiana territory.

Recognized by organization with numerous awards to include Vice President’s Club award, “Made it Happen” awards and “Awards of Excellence”.

Acknowledged for consistently achieving/surpassing forecasted objectives with promotion to Senior Vaccine Specialists in just two years.

Operated as the district leader in private sector Gardasil sales during the first two years of launch phase.

Capitalized on resources to educate healthcare providers and to promote the usage of Merck vaccines.

Elected by organization to direct sales activities for one half of a vacant territory in addition to individual territory in 2005.

Established and nurtured lucrative relationships with private physician offices and the public health departments; achieved 86% PPO for COMVAX®, 98% for ped RECOMBIVAX®HB and 112% for PedvaxHIB® in 2004.

Demonstrated stellar ability to diffuse irate customers who had become frustrated by the back-order, out of stock and recall situations.

GENTIVA/SMITH &NEPHEW, Indianapolis, IN 2000-2000

Sales Consultant

Senior sales consultant charged with identifying and leveraging core competencies to drive productivity, quality and revenue/profit growth while selling wound care products to hospitals and long term care facilities.

Launched distinct campaigns that led to the seizing of lucrative opportunities with new accounts that had not been previously accessed by the organization.

Coordinated and executed numerous in- services and wound care seminars.

ADVANCED MEDICAL SERVICES, Katy, TX 1998-2000

Area Manager

Area manager recruited to furnish Orthotic devices and positioning products to therapy departments, in-servicing staff as well as complete necessary paperwork for Medicare billing.

Accomplished #2 rating in total sales for the Midwest region.

Instigated campaigns that transitioned an underperforming Indiana territory into a top revenue producer within first six months in the field.

Conducted over 100 in-services for therapy, nursing and administrative departments to ensure proper utilization of the products and customer retention.

Awarded an all inclusive trip to Jamaica based on total sales, new accounts opened, and diversity of sales.

PREVIOUS EMPLOYMENT EXPERIENCE

BELL CONSTRUCTION INC., Otis, IN

Site Manager/ General Laborer

NATIONAL WINE AND SPIRITS, Indianapolis, IN

Sales Representative

EDUCATION AND PROFESSIONAL DEVELOPMENT

Bachelor in General Studies in Healthcare Administration, Indiana University, Indianapolis, IN

Associates in Applied Science in Nursing-RN Program, Purdue University, Westville, IN

Candidate, Registered Nurse licensing exam

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