GUILLERMO CRUZ

Longueuil, Québec, Canadá.

act46n@r.postjobfree.com

Tel: 514-***-****

CAREER OBJECTIVE:

Managerial position in Sales and Marketing wherein education, experience and skills can be efficiently utilized to increase the sales volume and profitability of the firm. Build a strong distribution network for achieving greater market development by fulfilling the following underlying functions:

•Leading sales teams to achieve sales objectives.

•Identifying potential customers in the market.

•Comparing products and their substitutes based on a range of criteria.

•Managing the firm’s sales budget and costs – Estimating costs involved.

(Alternative Objective Statements):

•Obtain an executive sales/marketing management position in a growth-oriented company.

•Utilize business development/sales skills at a progressive organization where these skills can

make a significant impact on the bottom line.

•Obtain a position that will enable use of strong sales skills, marketing background and abilities

to work well with co-workers and clients.

Use sales and marketing-oriented skills in the best possible way to achieve the company’s sales goals.

SKILLS

Corporate Intelligence

Customer Service Oriented

Intrinsically motivated

and Team Player

Business development and Experienced Negotiator

Great selling and research skills

Organized, Efficient and attentive to details to uncover new needs.

Great communications skills

(one on one & business Group meetings)

Assertive Decision Making

Multi task, project starter,

reliable for deadlines

Change & challenge driven

Fluent in English, Spanish,

French & Italian

Computer Skills: Word, Excel, Sabre, Flight Speed & Internet, MS IT Technologies and Systems

EDUCATIONAL BACKGROUND

BBA (Bachelor of Business Administration 4 years)

Business Administration Degree – Universidad Americana Acapulco (Mexico)

Completed Courses or Trainings (Microsoft University & Partner Network)

OEM/Hardware Training Information worker

Microsoft Authorized Education re-Seller Networking Infrastructure

Better Together Online Security Solutions

Licensing and software asset Management Cloud Computing

Education Desktop Server Consolidation

Dynamics CRM Exchange Server

SharePoint Server 2010 Office 365 for Education

Live@EDU Manage and Deploy Licenses

One Note Visual Studio

Windows 7 Office 2010

PROFESSIONAL EXPERIENCE

Vircom Nov 2012 – Feb 2016

Sales Director

My main role is to improve the rate at which clients would renew their service plans with us and at the same time upsell them service products and add-ons our company offers.

The main objective is to reduce customer attrition while increasing revenues on a per-customer basis which I did very successfully.

I was able to increase revenues while maintaining an above industry standard retention rate. The products that were supported are IT email security software, technology, solutions, and professional services that have a recurring revenue model. These extend from simple mail filtering to complex, disaster-proof redundant and high-availability solutions, as well as hybrid deployments involving the combination of in-house and hosted facilities.

• Revamped the customer renewal process to solidify client loyalty.

• Revamped pricing strategy

• Implemented effective promotional strategies

• Greatly increased company upsells with existent customers.

• Budgeting & Forecasting.

• Customer Relationship Management.

• Enforced support plans based on customer needs.

• Strategic Consulting, including business plan & sales strategy development.

• Advising businesses new structures, drafting privacy policies and structuring current LAR’s, VAR’s, ISV’s and SI’s selling vertical solutions.

• Generated new development Ideas for new technologies of our company that focuses on how to upsell our technologies and integrated them with our current services to provide much higher value regarding their current IT infrastructure.

• Comprehensive database management & Pipeline management

• Improved sales policies and practices. Defined the sales cycle, created accurate descriptions and developed standards for customer relationship management

Microsoft Canada / Authorized Vendor Aug 2009 – Oct 2012

Public Sector Territory Manager - Education Solution - SMS&P

As a member of the SMS&P public sector team, I look after SMB education sales Across Canada.

Which includes K-12, Higher Ed., public libraries and museums, Responsible for Microsoft’s

Relationship with these institutions, driving revenue, share and customers satisfaction.

Core focus areas include deep engagement in strategy areas of growth such as one on one

Computing, online services, collaboration and 21st century learning.

Develop and execute strategic sales plan in the education market.

Establish and develop executive level relationships across IT and major lines of business to secure customer loyalty and gain early insights into potential business opportunities and partnership.

Manage sales opportunities using Microsoft Selling Process and methodologies.

Position Microsoft vision, enterprise platform and education solution in strategic selling opportunities to achieve revenue and strategic technology and deployment goals.

Develop business relationships and go to market strategies with Microsoft LAR’s, VAR’s, ISV’s and SI’s selling vertical solutions in the education market

Build and deliver tailored presentations on Microsoft academic solutions and programs capabilities to address identified customer business needs.

Work with internal resources to develop comprehensive sales presentation materials tailored to the accounts.

Leverage Microsoft education marketing programs and events to strengthen prospect / customer relationships and generate new sales opportunities.

Pipeline management, reporting and territory planning.

Conduct face-to face meetings with clients to improve business understanding and develop relationships within the account.

Organize technical events and roadmap sessions.

Create and manage consortium purchasing agreements.

Achieve and exceed monthly, quarterly sales target

Help customers with RFP and RFI process

Prométour May 2008 – Aug 2009

Sales Manager for Latin America

Full Responsibility for the planning and development for opening the new market

( México and Latín América )

Dealt with marketing, advertising and promotional activities

( Educational trade shows and Corporate Trade Shows )

Face To Face Sales Development and also Cold Calling to generate new leads.

Building solid new relationships and drive for generating, results. By offering educational tours, students exchanges, group travel, corporate travel and incentive trips to these different industries.

Developing these relations into bigger business opportunities.

Proven, successful track record at handling many priorities simultaneously.

Bringing new Accounts to grow our market.

PC MALL BUSINESS SOLUTIONS Dec 2004 – Jul 2008

Senior Account Executive

Grew customer base 150% in one year

Handling 70 monthly base accounts with different needs. successfully

Building solid relationships and drive for generating, results. By offering IT solutions to these industries. Developing these relations into bigger business opportunities. ( Enterprise

Agreements and big involvement on Projects for their IT needs same as new migration from old programs to new ones

(MS, Cisco, Symantec, Computers, Monitors, Laptops, Servers, KVM Switches )

Proven, successful track record at handling many priorities simultaneously.

Bringing New Buying Accounts month after month to grow my book

Jets go Aug 2003 – Bankrupt 05

Guest Services Agent (Ticket Agent)

Lost & Found department.

Ground Security Coordinator

Receiving outbound flights

Ticket Counter

American Express Oct 2003 – Sep 2004

Canada.

Corporate Team Leader & Travel Counsellor.

Government of Canada Account

ABB Account in Canada and the United States

Can Jet Airlines Jan 2003 – Aug 2003

Guest Services Agent (Ticket Agent)

Lost & Found department.

Ground Security Coordinator

Receiving outbound flights

Ticket Agent

Restaurant Bistro Café & Baguettes Jan 2001 – May 2002

General Manager (Co-Owner)

Full Responsibility for the planning and development for opening.

Dealt with marketing, advertising and promotional activities.

Organized special events.

Face To Face Sales Development and also Cold Calling to generate new leads.

Recruiting 7 employees to be responsible of the autonomy and establish better work procedures defying the personal and address for development of the business

Basic bookkeeping and financing.

With a yearly income over 150,000 in first year of opening.

American Express Oct 1997 – Jan 2001.

Region Manager

Establishment Services.

Establishment Services and courses against fraud’s prevention.

With Amex & Major Amex Credit Cards..

Branding American Express Logo and name all across the assign Territory.

Face To Face Sales Development and also Cold Calling to generate new leads.

Verification of cloned American Express credit cards. (Skimming)

Serviced clients by dealing with their credit accounts.

Prevent suppression of Amex card.

Making new contracts for electronic terminals instead of voucher machine.

Obtaining new establishments to become part of Amex.

Promoting the card with different companies for corporate cards as part of their business making much more easier to track their business expenses

American Express

Customer Service Agent (In-Bound Tourism Dept)

Cruise Coordinator for RCCL; Celebrity Cruises & Sea bourn cruises

On board of their cruises taking care of the full debarkation and

Embarkation processes same as the pre and post cruise guests.

Organized corporate group Conventions and conferences.

Inside Sales of travel packages. (optional tours and V.I.P events)

Face To Face Sales Development and also Cold Calling to generate new leads.

Tianguis Turistico Acapulco 4 years, Golf tournaments, Seminars

FAM Trips for different Travel agencies as potential Amex consumers

Creating special events and handling the cost of them same as the logistics of the event (transportation, number of persons in order to take care of the event and making sure everything goes as they expect surpassing expectations.

Princess Cruises Nov 1996 – Sep 1997

Administrator

Front Desk ( Purser’s Desk)

Customer service on board

Basic administrative duties: filling, order entry, memos and bookings.

American Airlines Sep 1995 - Jun 1996

Ticket Agent

Lost & Found department.

Ground Security Coordinator

Receiving outbound flights

Ticket Agent

All references available on demand.

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