Marlin E. Keller, Jr.

**** ****** ******

Centerton, AR 72719

479-***-****(Home)

904-***-**** (Cell)

act2d8@r.postjobfree.com

Summary

Senior manager with 20+ years of broad strategic and tactical experience in marketing and CPG industry. Track record of building marketing strategies while integrating/consolidating resources, maximizing dollar investment, and growing visibility and tangible ROI. Consistently successful in highly competitive industry sectors including retail and marketing. Strong sense of ownership and accountability, with team building, managerial, analytical, negotiation, and problem solving skills.

Experience

Tyson Foods

Director of Sales North East Springdale, AR 04/13-10/15

Exceeded volume and profit plan of 130M pounds for two consecutive years achieving growth of 3% and 5%

Successfully managed a team of six Customer Development Managers and Category Mangers to execute business objectives across the North East and exceeded volume and profitability targets

Selected to play an integral role in the selection of broker integration nationally which delivered a cost savings of $3M

Develop and implemented both sales and promotional strategies for total portfolio that exceeded volume targets and provided a promotional cost savings of 14%

Successfully launched customer Private Label brand of anti-biotic fresh chicken that generated an additional 2.3M pounds of incremental volume

Spearheaded the test-market launch of Jimmy Dean bacon in the North East prior to national distribution roll out

Cultivated strategic customer relationships, as well as scheduled/conducted quarterly customer top to top business reviews with key strategic customers

Successfully promoted 3 Customer Development Managers to positions with greater overall responsibility

Monitored assigned budgets by account to ensure team is on track to deliver upon corporate objectives

Collaborated with Forecasting and Customer Service Departments to ensure adequate product availability

Partnered with business units to provide channel expertise in order to drive development of appropriate strategic and tactical plans

Responsible for conducting myself, and ensuring my team conducts themselves, in a manner consistent with company mission values, code of ethics, policies, and other standards of conduct

Tyson Foods

National Retail Broker Manager Springdale, AR 01/12-03/13

Successfully managed a team of 8 Retail Sales Representatives as well as regional and national brokers for all classes of trade including Walmart

Transitioned the Retail Team through training sessions to become more analytical and make fact-based decisions in order to exceed company’s expectations

Effectively developed reporting tools that identified areas of opportunity within each account that delivered a reduction of 6% of out of stocks nationally

Instrumental in achieving ACV goals of 95% or better on the key strategic SKUs within the total portfolio resulting in an increase of 3% in total points of distribution nationally

Achieved 80% ACV within 6 weeks of new item launches

Successfully managed and maintained POS budget resulting in a cost savings to the organization of $1.8M

Effectively provided retail broker training, direction, and evaluation through monthly scorecards on their overall performance

Marlin E. Keller, Jr. Page 2

Daymon Interactions Division of Daymon WorldWide Jacksonville, FL 12/09 – 10/11

Senior Director of Operations

Provided oversight for in-store event marketing programs for the new business partnerships with Winn Dixie, Weis Markets, Albertsons LLC SW, and Roche Brothers

Worked with all levels of Senior management at each account to insure organizations were designed to exceed expectation

Worked with VP of Finance to develop business models and P&L which deliver company revenue and profit targets; custom designed for each account to ensure specific marketing objectives were in place to drive the desired results

Recruited and hired talent to insure that they had the skill set and background to exceed customer expectations

Worked with internal HR department to develop training programs

Collaborated with marketing and sales to design custom marketing concepts that drive excitement and create a point of differentiation in the markets in which they compete

Gained commitments from internal key stake holders and CPG community to ensure successful launch of the new marketing initiatives

Assigned budget targets by department

Worked closely with IT department to develop customized software allowing vendors access to a portal for ease of scheduling, billing, payroll, and tracking final execution results

Worked with Daymon International Team to develop and execute associate portal to provide cost savings in scheduling

Daymon Interactions Pittsburgh, PA 05/06 – 12/09

Director of Operations at Giant Eagle

Responsible for the rebranding of in-store marketing program at Giant Eagle resulting in store events becoming part of their overall marketing strategy and a point of difference for the Giant Eagle consumer

Strategically aligned internal team with client’s marketing, sales, and operations to meet overall marketing objectives

Built marketing campaigns that delivered customer loyalty, drove incremental sales and overall basket size

Managed the overall P&L and delivered above company profit targets consistently

Worked with Giant Eagle Vice Presidents and Senior Directors to develop specific marketing campaigns that created in-store excitement and enhanced corporate “Famous for Fresh” initiative in perishable departments, which drove sales and profits for Giant Eagle and our CPG vendor partners

Attended key CPG yearly planning sessions with VP of Sales and Category Managers to ensure that the overall marketing campaigns, new product launches and rebranding initiatives aligned with over all marketing objectives

Worked with Giant Eagle marketing and operations teams to reinforce the value to the consumer of the FuelPerks program

Key strategic partner in assisting with the launch of the new FoodPerks campaign

MASTERFOODS Bentonville, AR 01/04 - 05/06

Senior Account Manager / Business Development Manager Sam’s Team –

Accountable for budgetary management, profitable business growth via the achievement of specific Gross Sales Volume, market share, brand pack and distribution targets

Worked with cross functional / SBU resources to develop execution plans that align with corporate strategies

Provided critical input into the development (i.e.: new item launches, pack creation, etc.) plans and activity sets

Worked collaboratively with demand planning to provide annual and ongoing customer forecasting for new product concepts, initiative, and brand plans

Worked with SAMS RVPs/DOs to develop and execute programs that meet future and emerging needs of leading edge customers

Marlin E. Keller, Jr. Page 3

Del Monte Foods Bentonville, AR 3/03 to 10/04

Retail Operations Manager – Team Wal*Mart

Responsible for achieving Del Monte sales objectives that contribute to the sales and profits of all Del Monte Divisions through the direct management of 3rd party brokers at Wal*Mart

Managed the training and development of the third party broker network for effective implementation and execution of merchandising objectives, strategies and tactics

Provided superior, cost effective, retail customer support through the efficient deployment of broker retail resources at Wal*Mart

Assisted each V.P. of Sales for each Business Unit’s volume development for Wal*Mart by ensuring a high level of compliance, promotional support, and indirect selling through effective management

Gillette Bentonville, AR 1/02 to 3/03

National Retail Planning Manager – Team Wal*Mart

Responsible for achieving Commercial Operations of North America merchandising sales objectives for total Wal*Mart Health & Beauty and assisting the Team in the achievement of same

Act as the primary liaison between Wal*Mart, and CSC Planning and the Retail Merchandising sales force as, well as the 3rd party merchandising organization

Managed and coordinated field supervision and training for Wal*Mart.

Regional Broker Manager – Ahold Team & Wegman's Buffalo, NY 4/00 to 1/02

Achieved Gillette merchandising objectives that contributed to the sales and profits of all Gillette divisions through the direct management of third party broker in select national and regional food accounts including Ahold, Wegman’s, and Giant Eagle

Managed the training and development of third party broker network for effective implementation and execution of strategies and tactics as well as merchandising objectives

Responsible for the national and regional planning functions and the coordination of retail deployment

Assisted in the broker selection process as well as the negotiation of the current national broker contract

HBC – Food East – Key Account Manager, Gillette Grooming Products Buffalo, NY 1/99 to 4/00

Personal Care Products Division /Oral Care

Wegman’s / Penn Traffic / Kinney Drug

Grew Gillette blades dollar share from 66.7 to 71.9 within 18 months

Named1999 Vendor of the Year at Kinney Drug

Obtained custom Gillette fixtures and 67% share of the board as well as exclusive placement of Gillette Products at the front checkouts at Penn Traffic

(District 33) District of the Year in 1999

Grooming Products – Eastern Region Buffalo, NY 2/97 to 12/98

Key Account Manager, Gillette Grooming Products Division

Ahold Headquarters / Wegman’s / BILO / Kinney / Tops

Worked with Gillette Management to create the Eastern Region presentation for Mach 3 launch

Worked with Ahold headquarters and Gillette category department to develop and present the current category review process for all Gillette categories

Worked with Gillette Supply Side department to create efficiencies for both Ahold & Gillette

Developed the first multi-divisional promotion at Ahold & Wegman’s

Developed and executed planogram for Tops in-aisle display, the Gillette share was 65% of the board

Named the 1997 Eastern Region Account Manager of the Year

Marlin E. Keller, Jr. Page 4

Gillette Grooming Products – Eastern Region Buffalo, NY 2/96 to 2/97

Key Account Manager Gillette Grooming Products

Wegman’s /Fays Drug / Kinney Drug / Tops

Managed the account plans for all major promotions that drove share and volume in a territory in excess of $11 million

Delivered all sales and share objectives set forth by the senior management

Gained distribution on Gillette Series at Wegman’s within 21 days of first shipment, resulting in the fastest distribution within the country and one of the highest shares within 6 months

Gillette Retail Sales – Eastern Region Buffalo, NY 4/90 to 2/96

Retail Sales Representative

Developed and managed the execution of the first planogram in the history at Vix

Wrote and merchandised over $1.6 million in sales in the year ending 1996

Retail Sales Representative of the Year Award

Worked with all new retail sales representatives on the initial three-week training

Developed and maintained pricing surveys for Buffalo, Rochester, and Syracuse

Worked directly with Key Account Managers on day-to-day operations and execution of all programs

Presented at the launch of Gillette Series products

Special Activities & Awards

Peter Daymon Schwartz Award 2010

Kinney Drug Vendor of the Year: 1999

President's Award - Retail Rep of the Year: 1995

Account Manger of the Year: Eastern Region 1997

Winners Circle: Achieved 9 times in 12 years

References

Furnished on Request

Education

Canisius College

Villa Maria College

Erie Community College

Contact this candidate