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Marketing Management

Location:
San Francisco, CA
Posted:
December 01, 2015

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Resume:

SHIVANI

PRAJAPATI

#***- ***- ****,

acsnow@r.postjobfree.com

https://ca.linkedin.com/in/prajapatishivani

E-Portfolio: http://shivani-prajapati.branded.me

Objective

Driving

strong

and

sustainable

financial

gain

through

leveraging

corporate

potential,

accelerating

out

of the

book

marketing

solutions,

extraordinary

branding

strategies

and

organizing

dynamic

corporate

and promotional

events.

Summary

of

Qualifications:

• Two

years

plus

of

experiential

marketing

experience,

delivering

profitable

solutions

and enhancing

company

presence.

Gained

extensive

experience

communicating

with

vendors

and event

support

personnel.

Earned

a

great

reputation

for

being

reliable,

efficient

and

hands

on.

• Four

months

of

specific

wedding

planning

experience

and

coordination

in

Canada.

• Marketing

head

of

the

Swing

Fever

event,

planning,

organizing,

social

media,

sponsorship

pitching

• Proven

expertise

in

event

planning

and

co- ordination,

client

servicing,

lead

generation,

preparing marketing

plans

and

planning

to

revenue

and

sale.

• Assistant

chair

of

the

venue

committee

at

the

Humber

Sustainability

conference

and

also

created vendor

connections,

provided

assistance

to

catering

committee

as

well.

• Supervised

and

smooth

functioning

of

the

March

Break

event

at

Toronto

Pearson

International Airport.

• Acted

and

as

5K

line

supervisor

at

Scotia

bank

Toronto

Waterfront

Marathon,handled

a

huge crowd

and

ensured

everyone

is

at

the

right

place.

• Read,

write,

and

speak

French

at

Intermediate

Level. Core

Strengths

• Strategic

Marketing

Sales

• Internet

and

Email

Marketing

• Budgeting

and

Media

Planning

• Market

Research

• Event

Planning

and

Execution

• Direct

Marketing

Techniques

• Team

Building

and

Leadership

• Public

Relations

• Customer

Relationship

Management

• Vendor

and

Client

Communication

Professional

Experience

Metro

Immigration

and

Legal

Inc.

July

2015

-

present Office

Coordinator

and

Case

Officer

• Promoted

from

Office

Coordinator

to

a

Case

Officer.

• Prepared

applications

for

Express

Entry,

Labor

Market

Impact

Assessments

and

Provincial Nominee

programs

in

Ontario.

• Compiled

and

Completed

applications

for

family

class

sponsorship,

student

and

visitor

visas.

• Supported

Immigration

Consultants

by

attending

intake

interviews,

translating

for

non- English clients

where

necessary

and

overseeing

case

progress.

• Collection

of

documents,

maintaining

client

databases,

office

coordination

and

file

reviewing.

• Following

up

with

clients

and

maintaining

record

of

payments,

preparing

checklists

for

new programs.

• Updating

new

forms

and

rules

according

to

the

changes

mandated

by

Citizenship

Immigration Canada.

• Communicated

with

visitors,

potential

clients,

distributed

mail

and

emails,

answered

and

initiated phone

calls.

Black

Chalk

Marketing,

Toronto Feb

2015

–April

2015 Experiential

Marketing

Intern

• Assisted

in

marketing

and

R

&

D

for

lead

generation.

• Prepared

presentations

and

pitched

new

marketing

plans

based

on

market

research

and

the identification

of

event

opportunities

that

generated

interest

for

the

targeted

market.

• Photographer

budgeting,

while

maintaining

the

historical

aspect

of

the

event.

• Responsible

for

the

research,

planning

and

execution

of

events

such

as

the

“Charity

Event

for

‘The Legion.’”

Photographer

budgeting,

while

maintaining

the

historical

aspect

of

the

event.

• Brainstorming

new

ideas,

contacting

potential

suppliers

and

preparing

budgets.

• Decor

set- up/

tear

down,

acted

as

the

onsite

supervisor

for

events,

quality

check

and

post

event feedbacks.

• Implementation

of

marketing

plans,

including

product

positioning,

campaign

strategies,

and market

strategy

insights.

Trade

Sensation

Events,

Toronto

Jan

-

May

2014 Intern

• Initially

started

as

an

intern,

however,

progressed

to

managing

all

the

responsibilities

of

the

office.

• Assisted

in

the

smooth

functioning

of

the

administration

department.

• Partook

in

email

marketing,

research

and

negotiating

with

vendors

for

partnerships.

• Consultation

of

new

clients

and

maintained

in- depth

client

databases.

• Prepared

budget

sheets

for

clients.

• Plan,

design

and

produce

events

while

managing

all

project

delivery

elements

within

time

limits.

• Functioned

as

an

event

planner

and

décor

assistant

for

weddings.

• Organize

facilities

and

manage

all

event’s

details

such

as

decor,

catering,

entertainment, transportation,

location,

invitee

list,

special

guests,

equipment,

promotional

material.

• Other

tasks

include

but

not

limited

to

front

desk

tasks,

negotiating

with

suppliers,

participation and

organizational

roles

at

trade

shows,

• Contacting

potential

suppliers

for

better

agreements

and

increase

customer

base. Green

Add

Solutions

Jan

2013-

July

2013 Marketing

Associate

• Spearheaded

e- mail

marketing

campaigns

in

an

effort

to

recruit

more

clientele

for

Green

Add Solutions.

• Orchestrated

a

re- branding

campaign

for

the

company

by

re- designing

the

website.

• Created

and

managed

the

campaign

for

promoting

the

Sanskar

India

Foundation

(NGO).

• Direct

marketing

and

cold

calls

to

prospective

clients.

• Website

development

and

carrying

out

various

social

Initiatives.

• Content

creation

for

websites

and

website

design

and

finalizing

the

layout. Datamatics

Global

Services

Ltd,

Mumbai April

July

2012 French

Language

Expert

• Worked

as

French

language

expert

to

help

G.E

(General

Electric)

communicate

their

company policies

to

the

newly

acquired

French

company’s

clients.

• Other

tasks

included

updating

client

information

and

organizing

the

documents

to

ensure

they were

all

signed

and

accepted.

• Effectively

communicated

accurate

understanding

of

the

company’s

operations,

products

and services.

Sheer

Event

Management

Jan

2011

Feb

2012 Event

Planning

and

Client

Servicing

• Spearheaded

all

planning

activities

from

concept

to

execution

for

events

budgeted

up

to

$50,000.

• Handled

all

events

budgeting,

ensuring

top

quality

while

consistently

coming

below

budget

limits.

• Meeting

with

partners

and

brainstorm

new

improvements

for

a

better

and

smooth

running

of

the event.

• Presented

event

plans

to

key

prospects

and

working

on

the

concept,

design,

budget,

site management

to

tear

down.

• Presentations

and

corporate

documents

for

various

potential

clients.

• Played

an

integral

role

in

the

delivery

of

“The

Mud

Rush,”

one

of

the

International

concepts brought

to

India

by

Sheer

Event

Management

(originally

an

event

held

in

the

United

States). Education

• Humber

College

Post

graduation

in

Marketing

Management

(2014,Sep

- 2015,

April)

• Humber

College

Post

Graduation

in

Event

Management

(2013,

Sep- 2014,

April)

• Bachelors

in

Mass

Media

Hinduja

College

(a

part

of

Mumbai

University) Certifications

French

Language

Diploma:

• Successfully

completed

Level

B2

Part

2

@

Alliance

Française

de

Bombay

• Successfully

completed

Level

B1

@

Delf/Dalf Academic

Projects

Humber

Business

Talks

Media

Conference

• Worked

as

an

Assistant

Chair

for

the

Venue

Committee

• Major

tasks

included

booking

the

venue,

décor

rentals,

décor

set- up,

tear

down,

reserving

parking spaces

for

VIP

guests.

• Delegating

task

to

all

team

members,

keeping

track

of

the

task

updates

• Coordinating

changes

to

the

supervisor.

• Arranging

and

coordinating

with

all

the

committees,

meeting

needs

of

every

committee.

• Closely

working

with

the

catering

department

and

deciding

their

set- up

for

the

same

. Swing

Fever

(1940’s

Dance

Party)

• Played

a

key

role

in

the

Marketing

and

PR

department

• Major

tasks

included,

promoting

the

event,

managing

social

media,

preparing

an

estimated

budget for

different

committees

• On

site

execution,

setup

to

tear

down,

managing

the

event

• Responsible

for

branding,

advertising,

trade

shows,

company

events

and

promotional

collateral. Languages

Gujarati:

native

language

English:

fluent

(reading,

writing

and

speaking) French:

proficient

(reading,

writing

and

speaking)



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