Digital Marketing Strategy . Demand Generation . Project Management

“… a great marketing professional with high communications skills.”

“… key player in a team, she’s hardworking and creative.”

“…very enthusiast and persuasive, she loves challenges.”

Passionate professional with more than 10 years of experience in Marketing/Communications with an emphasis in Digital Marketing. Worked with di erent sized organisations and in di erent industries. O ers a proven ability to drive successful brand metrics across the Marketing spectrum (awareness to sales). Comfortable working in international and fast growing business environments. Fluent in French, Spanish and English. Looking for a career in Marketing Strategy with a global organization in order to leverage her experience and knowledge while continuing to learn more about her eld of expertise.

AREAS OF EXPERTISE - B2B & B2C

Channel Marketing

Lead Generation

Public Relations

Event Management

Digital Strategy

Inbound Marketing

Web Optimization

Social Media

Blogging

Email Marketing

SEO/SEM

Advertising

Communications

Direct Marketing

Partnerships

Print

Tools: Google Analytics, Adwords, Wordpress, Mailchimp, Hoosuite, Tweetdeck, Photoshop, InDesign, Pardot, Hubspot, Salesforce, Sage CRM.

EXPERIENCE AND ACHIEVEMENTS

ALGALARRONDO CONSULTING Agency January 2014 to present

FOUNDER & DIGITAL MARKETING MANAGER

Barcelona (Spain) and Portland (OR)

Founded a marketing agency dedicated to managing the Digital Marketing Strategies and Communications for small and big corporations ( Nike, Flir, IRDC, ilS, Plom Gallery, Altamira, Amado Consultores).

• Developed Marketing/Communications plan including positioning, messaging, actions plans and budgets

• Helped companies grow their online revenue supplying services as Web Optimization, Blogging, Social Media, Emailing and SEO/SEM

• Created and implemented content to generate leads using social media posts in Facebook, Twitter and LinkedIn, newsletters, case studies, videos, webinars, infographics and eBooks

• Executed FLIR emailing strategy

• Exceeded Art Gallery sales targets by 63%; developed IRDC new business by 150%; increased ilS Social Media engagement by 35%; gained 4% per month of tra c on Amado Consultores’ website

• Helped Nike Sales 2.0 Emerging Markets team identify business objectives and project milestones to create a strategic communications and project plan for upcoming events

NATEXO Agency April/December 2013

EMAIL MARKETING DIRECTOR

Barcelona (Spain)

Coordinated the end-to-end process of campaign deployment and was responsible for establishing campaign design work ows in line with customer’s marketing strategy.

• Leveraged on data and successfully develop related recommendations for customers

• Lead the development, testing and implementation of automated, behavioral based email programs

• Managed the receipt of creative assets including testing for functional and rendering quality, preparing the list, managing the approval and work ow process and scheduling the deployment

• Collaborated with the creative team to optimize the template designs, calls-to-action, content and customize the o ers

• Yves Rocher’s newsletter gained +1,000 subscribers a month; La Redoute’s basket abandonment campaign got a 30% click-rate and 10% resulted in a sale; Swatch increased email clickthrough rates by 20% and conversions by 65% after running tests to nd the best time of day to send out its marketing messages.

SAGE* 2006/2013

NEW BUSINESS COMMUNICATIONS & MARKETING MANAGER

Paris (France) and Madrid/Barcelona (Spain)

Managed online/o ine Lead Generation and Brand Awareness for the Paris, Madrid and Barcelona o ces. Was a key asset in the European Marketing Strategy implementation.

• Coordinated the international marketing group in charge of branding development and product positioning through collaterals, public relations and marketing initiatives.

• Developed Sage online awareness implementing emailing, web optimization and advertising strategies

• Oversaw the European launch of the Sage new branding strategy

• Planned and implemented monthly new business marketing campaigns which exceeded 1,000 new B2B customers

• Created and organized the biggest annual European accounting congress (+2,000 attendees)

• Established strong partnerships with large corporations such as ING Direct, HP and Microsoft

*SAGE supplies worldwide business management solutions to small and medium-sized companies.

MAXSEA INTERNATIONAL* 2003/2005

COMMUNICATIONS & MARKETING MANAGER

Biarritz (France)

Created and developed the marketing department with e ective, cost-e cient marketing strategies targeted to B2B distributors worldwide and to B2C end-users nationally.

• Collaborated with the international distributors to create the best marketing tools

• Coordinated website contents to ensure a good brand positioning

• Leveraged on the press coverage with worldwide Public Relations: increased by +56% the number of articles

• Created and delivered marketing campaigns to each country using a shared online platform

• De ned and implemented the content marketing strategy with case studies, whitepaper and videos

• Negotiated and managed key activation partnerships

• Planned and executed international events

* MAXSEA INTERNATIONAL is the worldwide leader of Marine Navigation Softwares.

EDUCATION

Post graduate Degree of Digital Marketing and Inbound Marketing, 2013/2014 - Inesdi (Barcelona, Spain) Master Degree of European Public Relations, 2002/2003 - CELSA, La Sorbonne (Paris, France) Degree in Communications and Journalism, 1999/2002 - ISIC (Bordeaux, France)

INTERESTS

Ice-skating: Competed in national and international competitions (15 years of training) Camp Supervisor: Organized several summer and linguistic camps for children from 1997 to 2000 Travels: Spent 7 years in Spain, 1 year in Ireland and 4 months in Canada. Travelled to nearly all European countries, Morocco, Tunisia, Mexico, Peru, Bolivia, Ecuador, Columbia, India and Thailand.

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