MELANIE MCNALLY

Marietta, GA ***** C: 404-***-**** acsmpb@r.postjobfree.com

Summary

Professional known as passionate, personable, strategic thinker, and seasoned marketing specialist. Highly motivated and able to manage multiple complex projects at once. Recognized for high client retention and being able to overcome high maintenance clients. Able to build executive-level relationships and manage the daily work flow of concurrent projects to ensure deliverables are completed on time, on budget and on strategy. I believe customer service is the key to success and drives revenue.

Experience

Integrated Media Consultant March 2012- September 2015 iHeartMEDIA, Atlanta, Georgia

Meet and worked with “C” Level decision makers, marketing managers, and advertising agencies for small, medium and large companies. Industry included but not limited to Healthcare, Nonprofits, Automotive, Event & Festival Promotion, Food & Beverage, Finance & Banking, Schools, and Retail.

Used consultative selling techniques, performed client needs analysis to understand clients marketing and adverting goals.

Designed and presented multimedia customized proposals that included on-air, on-line, mobile, event sponsorships and streaming advertising campaigns.

Prepared weekly forecasting pending revenue reports.

Identified and provided solutions for to client websites and mobile sites.

Used internet research, networking, Nielsen, X-Ray, and Media Monitors to identify new clients.

Worked one on one with music and program directors on six different formatted stations to integrate artists and event with brands.

Assisted in creating copy for commercials and digital ads.

Met and surpass thresholds given by supervisors.

Maintained relationships with current clients and upsold them on new services. o Elected by my peers for the Account Executive Council. Key Account Executive June 2006 - September 2011

Muzak, Mood Media Corporation Atlanta, Georgia

Generated new clients through prospecting, cold calls, and networking.

Set appointments to present business and service options.

Created and presented proposals to potential clients.

Educated businesses on how the power of music, video, messaging and scent can impact their bottom line.

Worked one on one with clients to create brand images through sight, sound and scent.

Analyzed clients short and long term brand image goals, created custom music programs to help enhance customer experiences.

Managed multiple complex accounts simultaneously, hitting deadlines.

Educated clients about performing rights licenses.

Managed existing clients when they had service needs, provided excellent customer service. o Volunteered for the Muzak Heart & Soul Foundation Promotions Director August 2004- June 2006

Protocol Entertainment, Atlanta, Georgia

Artist Management Company and Radio Promoter

Applied innovative techniques to promote unsigned and signed artists for the purpose of raising public awareness and increasing radio airplay for radio formats that included: Country, CHR, AAA, Alternative, Rock, and College formatted stations.

Established and maintained relationships with Program and Music Directors in major and minor radio markets.

Assisted in the management of a top forties country artist and consulted with up and coming Protocol Entertainment artists.

Correspondence regularly with artists, labels, publicists and agents regarding day- to-day tasks.

Coordinated national and international tours that included: scheduling travel arrangements, shipping merchandise to be sold at shows and providing overall communication between all parties involved.

Developed and implemented marketing plans for Protocol’s artists that included image consultation, booking shows and radio interviews and correspondence with radio promoters.

Maintained radio databases.

Ran and managed over 400 people for an online street team, using all social media. Education

Georgia State University, Atlanta, GA

B.S Music Management Technology

Major included: marketing, consumer behavior, radio promotion, copyright, publishing, computer technology, business management, and sales courses

Vice President of the Georgia Music Entertainment Student Association. Skills

Salesforce and other CRM tools

Communications Skills (listening, verbal, written)

Analytical / Research Skills

Computer /Technical Literacy

Flexibility / Adaptability/ Managing Multiple Priorities

Planning / Organizing

Problem-Solving / Reasoning / Creativity

Negotiations

Marketing Analysis

Ability to perform without direct supervision

Ability and willingness to learn new information quickly

Public Speaking / Customer Service / Brand Recognition

Networking / Trade Shows / Event Sponsorships

Microsoft Office (Word, Excel, PowerPoint, and Outlook)

Google AdWords

Social Media ( Facebook, Twitter, Linked In, Pinterest, Instagram) References Available upon request

MELANIE MCNALLY

Marietta, GA 30068 C: 404-***-**** acsmpb@r.postjobfree.com Sample of Past Clients:

AAA Reproductive Biology Associates

Atlanta Botanical Gardens Reliable Heating and Air Atlanta Eats RS Andrews HVAC

Atlanta Track Club Jet’s Pizza

Georgia Bridal Show Zoo Atlanta

Tomorrow World A Formal Affair

Imagine Music Festival Carpet One Flooring

Joffe Media Center Lash Spa Studio

Middle Georgia State College Central Michigan University Medtech Atlanta History Center

North Point Mall IHG, Hotel Indigo

Cumberland Mall Marriott

Provost Academy Doc Talks

The Outlet Shoppes of Atlanta Domino’s Pizza

Wildwater, Ltd Natural Body Day Spa

Paws Atlanta March of Dimes

Toys for Tots Sunshine on A Ranney Day

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