RESUME

AYAN SENGUPTA Work Experience –*months *5days

Career Objective

To work in a challenging environment. To contribute positively to the growth and success of the organization,and play a key role in the success of any particular task assigned to me.

Career Summary:

Learning while working is one of my character traits and I like to apply the learnings later into other works.

As a part of my special interest, I served as manager of a band and organised a festival

in Kolkata.

During my academic period in Globsyn Business School I have shown my effort to work in team regarding several projects.

Doing a comprehensive research before jumping into a situation makes my work more thorough and detailed.

I like to work sincerely, honestly and deliver the best, thus doing justice to any work I am assigned for.

Education

Year

Institute

Degree

Specialization

Marks/Grade

2013-2015

GLOBSYN BUSINESS SCHOOL

PGPM

MARKETING

5.68 CGPA after Sem III

2009-2012

HERAMBA CHANDRA COLLEGE(SOUTH CITY DAY)

B.COM (HONS.)

CALCUTTA UNIVERSITY

MARKETING

45.12%

2009

B.D MEMORIAL INSTITUTE

C.B.S.E.

COMMERCE

71.40%

2007

B.D MEMORIAL INSTITUTE

C.B.S.E.

COMMON

66.80%

Summer Internship Programme

Organization: D.M Fabrics

Duration: 23th April 2014 to 30th June 2014

Project Title: Market Research & Analysis of Minu Salwar Suits.

Summary: The project involved market survey to find out potential of Minu suits in Kolkata and suburbs. We were also required to sell the salwar suits to new retailer prospects. During the internship I learnt how to sell a product and pushing the product as much as possible to the retailer.

Work Experience

Organization: SBI Life

Duration: 2months 15 days

Role: Executive Trainee

Summary: As an executive trainee I was required to develop the insurance business of State Bank Of India, Behala branch. I was also given the task to recruit new CIF’s from the branch and motivating and coordinating with the existing CIF, thereby increasing the sales volume of the branch.

Computer Proficiency

MS Word

MS Excel

MS Powerpoint

Achievements

1st Runner Up in the college round of “Stock Mind-Season II” organized by ICICI direct in Globsyn Business School.

Stood 3rd in essay writing competition in Globsyn Business School.

Extracurricular Activities

Participated in elocution competition in Globsyn Business School.

Participated in chess competition in Globsyn Business School.

Special Interest

Passionate about music specially western music. Also served as manager for a band and there I managed shows, communicated with organizers and also conducted a fest in Kolkata where I was given the charge of overall administration.

Projects done during <PGPM>

Marketing Project 1 – Product & Brand Management

Product & Brand Management of Havells & Standard Electricals

This project was done documenting the various marketing actions undertaken by Havells for its products. I had to do analysis and find out certain strategies of the company related to its products. The Brand Management part involved documenting each and every aspects of branding decision taken by Standard Electricals.

Marketing Project 2 – Services Marketing

Live Project - Support Services for Senior Citizens: A Commercial Venture

Participated in a live project on behalf of a client organisation launching a range of support services for senior citizens in Kolkata, which involved a market survey to assess consumer response to the concept.'

I found out that there are many elderly people who need these types of services and others are dependant on private hospitals and physicians; and learnt that they are high in price sensitivity as some refused to take the services and also they were insecured due to lack of information. Hence I recommended that the price slab should be reduced and there should be proper assistance in delivering the services.

Marketing Project 3 – Consumer Behaviour

Consumption Pattern Of Maggi & Chings

Found out the consumption pattern of Maggi & Chings through both online and offline survey and did an analysis on the findings.

From the project I found out that Maggi being the leader in the noodle category is consumed more and it is considered as the best food when people are in hurry. The consumption is high among the people between 18- 27 years of age.

Human Resource Management Project 1- Training & Development

Training & Development Of Tata Steel & Jindal Steel

Found out the training programmes offered in these organizations and how they develop their employee skills.

Both the organization have well defined training programmes which includes both On-the Job and Off-the Job Training. Jindal Steel has its own JLMG Scheme and Mentoring Scheme for its employees.

Personal Details

Date of Birth - 20 February, 1990

Home Town - Kolkata

Languages Known - English, Hindi, Bengali

Contact No - 801-***-****

E-mail Id - acslt8@r.postjobfree.com

AYAN SENGUPTA Date

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