DESIREE HERBSTER

BUSINESS DEVELOPMENT & MARKETING MANAGER

**** **** ****** - *** *****, CA 92109 - 858-***-**** - acslj3@r.postjobfree.com

Entrepreneurial, innovative executive with more than 15 years’ extensive business development experience within highly competitive markets. Analytical strategist skilled in successfully navigating corporations large and small through periods of accelerated growth. Collaborative communicator continually focused on building relationships and promoting synergy across business lines and global units to drive positive change, cohesive, comprehensive business approaches and enhanced profitability. Skilled at creating effective strategic partnerships and managing large and small scale events and trade shows.

AREAS OF EXPERTISE

Strategic Planning & Forecasting Capture Planning Revenue & Profit Growth

Business Development Relationship Building Project Management

Sales Planning & Marketing Staff Training & Leadership Problem Resolution

LANGUAGE FLUENCIES: Portuguese • English • Spanish

EXPERIENCE & NOTABLE CONTRIBUTIONS

KEY ACHIEVEMENTS & NOTABLE CONTRIBUTIONS

Spearheaded all exhibit booth logistics, including shipping, retail sales, inventory and event staff coordination.

Optimized event budgets, consumer and B2B lead generation, and evaluated trade show ROI while providing detailed post event overview.

Coordinated with Board of Directors on yearly budgets, monthly financial statements, audit reviews and financial reserve studies.

Generated additional revenue through marketing actions, promotions and special events.

Reduced labor costs by uniquely reinventing venue’s agenda and team member schedules and maximizing and taking advantage of every revenue aspect.

Increased customer referrals by creating strategy campaigns based on customer relations and using great communication skills.

Exceeded Annual Sales Goals multiple times by developing and implementing strategies for marketing, trade shows, workshops and special events.

Focused on negotiations and bringing opportunities to increase revenue and market share results.

Goal oriented, always seeking new challenges and demonstrating a "can do" style while building trust and respect towards the vision and company’s mission.

Excellent trilingual customer service with strong interpersonal skills at all levels.

Communicative, team player capable of working independently in a fast-paced business environment.

Managed international and domestic event production with proven success in design, logistics management, strategic thinking and problem solving.

Developed unique sales strategy for Zumba’s participation in worldwide trade shows.

Created and implemented Department Policies.

Involved directly with the launch project of Zumba in Latin America. Personally initiating and maintaining partnerships, creating opportunities, generating revenues through trainings and memberships, implementing a very strong platform still used by Zumba today.

CORE COMPETENCIES & KEY SKILLS ASSESSMENT

MARKETING & COMMUNITY ENGAGEMENT: Managed international and domestic event production with proven success in design, logistics management, strategic thinking and problem solving. Originated marketing plans and promotion strategies successfully applied to projects with nightclubs and brands in San Diego, North County and the Los Angeles areas. Researched and studied trade show market to implement company’s products with recommendations. Launched brand and products globally.

EXPERIENCE & NOTABLE CONTRIBUTIONS CONTINUED

CORE COMPETENCIES & KEY SKILLS ASSESSMENT

BUSINESS DEVELOPMENT & SALES PERFORMANCE: Supported all business units’ objectives and participated in developing business plans with focus on creative sales actions. Drove sales volume by cultivating relationships with new and potential clients. Differentiated selling approaches by adapting efficiently among market and event audience and developing unique sales strategies for participation in worldwide trade shows.

STAFF TRAINING & LEADERSHIP: Managed front and back of house operations ensuring excellent customer service. Implemented plans for staffing procedures, budget tracking, projects timeline, and production schedules. Recruited and hired staff, international talents and special appearances.

PROFESSIONAL EXPERIENCE

ZUMBA FITNESS LLC • Miami, FL 2010 to 2014

TRADE SHOW MANAGER

MENAS REALTY COMPANY • San Diego, CA 2007 to 2010

COMMUNITY MANAGER

D.S.H. PRODUCTIONS • San Diego, CA 2004 to 2010

PRODUCTION DIRECTOR & OWNER

LA JOLLA BREWERY & MACKY’S • La Jolla, CA 2005 to 2007

GENERAL MANAGER

RH REPRESENTACOES • Sao Paulo, Brazil 1997 to 2002

SALES REPRESENTATIVE, TRADE SHOW SPECIALIST & OWNER

EDUCATION & PROFESSIONAL DEVELOPMENT

MARKETING & EVENT PLANNING COURSE

SAN DIEGO STATE UNIVERSITY San Diego, CA 2009 to 2010

Digital Marketing Course

SHAW ACADEMY SAN DIEGO, CA 2015

CERTIFICATIONS: CAMC • CCAM

California Association of Community Manager Certified Community Association Manager

Technical Skills

MS Office – MS Word - Excel - Power Point - Adobe Photoshop

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