Melissa Meyer

**** **** **** *****, *******, WI *3704 608-***-**** acslhd@r.postjobfree.com

November 2015

RE: Seeking Position in Communications, Marketing, or B2B Sales Dear Hiring Manager,

I am a proven performer looking to make my next career move in sales or strategic marketing. My success in private sector development combined with marketing strategy acumen honed at the University of Wisconsin Madison uniquely qualify me to be an asset to your team. I’ve built my career in a variety of roles, each hinged on successful business development and long term relationship management. I’m very comfortable with C level executives I also understand the value of winning over gatekeepers and leveraging professional connections. Through a dedication to exemplary client services and smart networking, I’ve built hundreds of valuable contacts across industries and companies. In June 2015, I completed “Journey of Facilitation and Collaboration,” a 5 day intensive training that augmented and fine tuned my natural talents for bringing out the best in groups. I relate easily to stakeholders from disparate backgrounds. I know how to create space for everyone's voice, focus the team on common goals and work toward shared objectives. I don’t just understand this: it’s who I am. I love to nurture new opportunities into long term,mutually beneficial business relationships. Managing multiple contributors with varied agendas is what I do every day. I successfully stay under budget as a planner and consistently beat budgets as a seller. I cold call, bring in outside influencers, identify decision makers, and find solutions that satisfy my company’s needs as well as the needs of my clients. My talents for strategy development and tactical execution have brought repeatable positive results in multiple marketing and communications roles. Past success includes marketing at a national, major account level and aggressive B2B new business development. My current position as senior marketing specialist for a huge public institution with multiple operational silos involves daily relationship management. A few examples from my past and current positions:

● Collaborate with internal clients, production staff, and outside vendors to meet marketing objectives.

● Facilitate, negotiate, and lead the entire sales process with insight and tenacity.

● Cultivate new and repeat clients in a highly competitive media sales environment.

● Sold 115+% of quota in advertising to major accounts in a post recession,highly wary market. Success as a buyer, on deadline work in advertising shops, and marketing and merchandising for a national distributor, plus four years marketing for a giant government entity make me a successful, enthusiastic professional who gets it done and speaks the languages of multiple individual team members. Bundle that breadth with the moxie of an advertising account executive and I think you have a winner. I am successful in my current position as senior marketing specialist I would love an opportunity put my strengths to work for an organization with performance incentives and career advancement opportunities. I look forward to discussing our mutual goals and potential for success. With enthusiasm,

Melissa Meyer

Melissa Meyer

2022 East Main Street, Madison, WI 53704 608-***-**** acslhd@r.postjobfree.com Versatile, dynamic, self-motivated, communications professional with proven talent for strategy and results in a collaborative environment seeks challenging position in corporate outreach, marketing, or communications. Senior Marketing Specialist University of Wisconsin-Madison October 2013 - Present Division of Continuing Studies September 2011 – October 2013 Wisconsin School of Business Create and oversee multi-channel, multi-platformmarketing campaigns for dozens of campus clients. Leverage internal and external relationships to maximize media exposure and positive PR. Cultivate partnershipswithprogramdirectors and department chairs to facilitate collaboration and streamline work. Supervise amazing interns. Broadcast and Digital Media Account Executive Entercom Communications August 2000 – August 2003; February 2009–September 2011 105.5 WMMM, 105.1 WCHY, 94.9 WOLX Held and grew partnerships withB2B clientswhile developing newbusiness in anultra-competitivemarket. Negotiated contracts and secured added value with direct clients and agencies. Designed and executed multi-media campaigns. Developed and presented training sessions for account executives. Owned successful sales cycles from cold call to post-campaign analysis. Repeatedly and successfully developed new opportunities in a down market. Business Development Consultant Melissa Meyer Consulting, LLC September 2003 – September 2009 Entrepreneurial Business, Madison Delivered strategic marketing plans, media consulting, promotions, event planning as independent contractor. Developed, managed, and evaluated strategies to increase revenue, improve efficiency, and define, push, andprotect brand messages. Collaborated with business owners, C-level executives, and staff to align messages and maximize growth opportunities. Holistically managed all aspects of a small business. Print Advertising Account Executive Isthmus Publishing April 1996 – August 2000 Madison’s Weekly Newspaper Maintained mutually beneficial relationships with more than 100 active accounts. Consistently developed new business. Designed and implemented advertising and marketing strategies to meet broad array of client needs and budgets. Served on marketing and promotions committee. Habitually beat quotas for revenue and new business. Merchandise and Marketing Campaign Manager The Douglas Stewart Co. September 1995 –April 1996 Education Channel Distributor Managed $1.1MM+ computer software inventory for national channel distributor. Developed, implemented, and measured quarterly and annual marketing plans. Negotiated terms, buys, rebates, and returns with major vendors. Special Programs Administrator

August 1994–September 1995

Developed, implemented, and maintained merchandising maps. Collaborated with sales force, major vendors, and store managers. Sold co-op programs at regional and national trade shows. Served as interim department manager. Advertising Copywriter/Shoot Coordinator American TV October 1992 – August 1994 Nine-Store Retail Chain, Madison HQ Wrote and edited advertising copy. Created and maintained product description database. Collaborated with creative staff, CEO, CFO, and VPs. Booked and staged models, products, photographers, and locations every week. Stereo Buyer, Appliance Buyer

June 1992 – October 1992

Placed and expedited weekly orders. Created and maintained inventory/sales reports for six departmental VPs. Bachelor of Science University of Wisconsin-Madison Major in Retail (consumer science). Dean’s honor list during both of my senior years. Graduate courses in psychology. Earned Collaborative Meeting Facilitation Certificate, June 2015 University of Wisconsin-Madison Executive Education Applied Marketing certificate, October 2012. University of Wisconsin-Madison Small Business Development Center S mall Business Fundamentals, June 2005 Find me online:

https://www.linkedin.com/in/melissamissymeyer