Erica Reynolds

* *. *** ****** #**** • Chicago, Illinois 60605 • 312-***-**** • acsjqo@r.postjobfree.com Detail and Results-Oriented Marketing and Advertising Executive who contributes to the organizations business objectives and marketing initiatives. Proven ability to develop new business, maintain existing relationships, & increase sales in a slow market. Track record of leading successful campaigns to promote products, services, and companies & meet the needs of clients. Recognized for the ability to identify innovative and unique opportunities and increase revenue and profits. Exceptional communicator with a consultative sales style, strong negotiation skills, and a keen ability to assess clients needs. Experienced in creating and conducting oral and written presentations. Self- motivated and dynamic professional with diverse credentials which combine solid & tactical leadership expertise with a strong sales background, an ability to work collaboratively, & a commitment to achieving corporate goals.

Leadership/Motivation/Teamwork

Marketing/Business Development

Profit Optimization/Cost Control

Builds & Maintains Relationships

Company/Operations Development

Communication/Customer Relations

Strategic Business Planning/Analysis

Account Management/Development

Expert Sales Pitching & Closing

Project and Process Management

Marketing Development Lifecycle

Computer Program Knowledge

PROFESSIONAL EXPERIENCE

Good Housekeeping/Hearst Magazines, Chicago, IL, 10/13-Present Integrated Sales Director

• Manage and develop CPG business selling traditional & digital advertising opportunities and exclusive Wal-Mart shopper marketing programs in Good Housekeeping & Delish to major agency contacts and leading brands. Advertisers include Kraft Foods, Mars Wrigley, General Mills, Quaker, Hormel, and Kimberly Clark for a multi- million dollar account list.

Generated increase in sales to bring lowest ranking account list from a market share of #8 to #5 in a nine month period.

SiriusXM Satellite Radio, Chicago, IL, 3/11-10/13

Account Manager-Midwest

• Managed $3 million key account list and sold advertising and sponsorship opportunities to traditional and digital media contacts at major agencies. Advertisers included Anheuser- Busch, United Healthcare, MillerCoors, and other leading brands.

Moka Marketing, LLC, Chicago, IL, 1/09-Present

Owner, President/CEO

• Launched a full-service boutique marketing firm servicing small to mid-size businesses

• Directs, manages, and leads strategic brand development, advertising planning, media buying, public relations, event marketing, graphic design, web design, social media, and digital marketing services Key Accomplishments and Contributions as the President and CEO of Moka Marketing, LLC:

• Developed an integrated marketing program for a key client which increased business by 21% Self-Employed – Independent Consultant, Chicago, IL, 1/08 to 1/09 Marketing Business Consultant

• Led advertising planning and strategic brand development for Michele Foods and Sugarfoot Products Erica Reynolds-312-***-****

EBONY Magazine, Chicago, Illinois, 6/99 to 11/07

Midwest Associate Advertising Manager

• Managed large key accounts for the company’s clients, including Procter and Gamble, Wal-Mart, Kraft Foods, Quaker Oats, L’Oreal’s SoftSheen / Carson Products, Coca-Cola, and General Motors (GM)

• Directed strategic marketing partnerships, generated new business, & grew established client accounts

• Developed multimedia sponsorship opportunities, including online sales strategies and techniques

• Mentored account executives by providing guidance to further their development & sales profitability Key Accomplishments and Contributions as the Midwest Associate Advertising Manager:

• Managed, maintained, and increased sales revenue for a $5.5 million dollar account list

• Successfully led the Chicago, New York, and Los Angeles markets in sales and marketing DDB Needham, Chicago, IL, 6/97 to 6/99

Account Supervisor-Manager/Marketing

• Managed the US West Advanced PCS business, supervised creative development, promotional and brand advertising / identity, production, media, and research, and directed brand and promotion strategy development, brand creative execution, competitive presentations, and team integration Spike / DDB, Chicago, Illinois, 6/97 to 6/99

Account Supervisor- Manager/Marketing

• Managed L’Oreal’s SoftSheen account for the advertising venture between Spike Lee & DDB Needham

• Directed creative development, production, media, research, and the strategic development processes

• Analyzed the strategic marketing needs of 7 brands to maintain the client as a leader in their category Key Accomplishments and Contributions as the Account Supervisor for Spike and DDB:

• Developed an effective concept for SoftSheen’s 1997 television campaign for new products Foote, Cone, and Belding, Chicago, IL, 6/95 to 6/97 Account Executive/Account Manager

• Managed national advertising for the Quaker Oats Gatorade account, including creative development, production, media, and research and analyzed business and marketing needs in order to develop comprehensive advertising and marketing strategies to increase brand identity and build business needs Proctor and Gardner, Chicago, Illinois, 6/93 to 6/95 Account Executive/Account Manager

• Led the daily advertising activity of the $5 million dollar Kraft Foods account; supervised Miracle Whip, Sandwich Spread, Barbeque Sauce, and Deluxe Mac & Cheese brands in media, creative & public relations WTXX, Television 20, Hartford, Connecticut, 5/90 to 12/92 Public Affairs Director/Producer; On-Air Talent/Host

• Directed daily on-air public service announcement schedules, produced community calendars and public service announcements, handled various community relations activities, and recorded voiceovers

• Produced and hosted public affairs programs and on-air talent for telethons and special broadcasts

• Awards and Recognitions in the community: Center for Disease Control – 1992 Media Award – Special Mention – 1991 Mental Health Media Award – YMCA Women in Leadership Award – 1991 and 1992 EDUCATION AND TRAINING

BACHELOR OF SCIENCE DEGREE – MAJOR: TELEVISION / RADIO BROADCAST JOURNALISM Ithaca College – Ithaca, New York – Ithaca College London Center – Bachelor’s Degree Completed 1987 Professional Affiliations: Step Up Women’s Network: Luminary Circle Member & Mentor Glass Slipper Project

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