Praveen Padmanabhan

Senior Product Manager at Emcure Pharmaceuticals.

acsj55@r.postjobfree.com

skype: praveenpadmanabhan27

+91-916*******

Summary

Experienced in Pharma Sales and Brand management, specialized in new product launch (Pre-launch, launch and Post launch activities), KOL handling, strategic brand promotion, organizing scientific programs and CME, launch meets,inputs and logistics handling, creative campaign designing and execution, excellence in training field force, field work. Aspiring to take leadership role in marketing and sales.

Specialties: Diabetology&Cardiology, Orthopedics, Gynecology and Nutraceuticals

Experience

Senior Product Manager at Emcure Pharmaceuticals

May 2015- Present

1.Achieve brand Sales and Division Margins to build enduring and profitable brands for the company

2.Responsible for launching and managing brands

3.New product evaluation

4.Thought leader in the therapy area and have the ability to manage the brands through its life cycle

5.Evaluation of options in Life Cycle management & follow through in terms of Initiatives of Life cycle Management

6.Responsible for managing strategic initiatives in listed therapeutic segments and meeting key opinion

leaders to understand the dynamics and the latest happenings in the therapy area

7.Formulation and execution of marketing strategy

8.Communication strategy for the customers: doctors, consumers

9.10 days field work and market evaluation

10.Cross-functional interaction with Finance, Supply chain for brand objectives

11.Close coordination with Medical for Medico Marketing as well as clinical areas related to handled therapy

12.Analysis and financial business planning to deal with managing top line as well as division margin on brands

Highlights:

Handling product portfolio worth Rs 45 crore( 450 million) per annum

Product Manager at Zydus Nutriva

December 2014 – May 2015

Senior Product Manager at Regenix Drugs Ltd.

October 2012 – November 2014

Highlights:

1.Responsible for marketing of 2 divisions- BLS and QPL and over 50 brands. Helped launch operations in West Bengal

2.Re invented corporate image of the company through redesigned communication and approach

3.Handled marketing of 3 patented products- Tissue patch – CSF sealant, Hemocer- powder hemostatic and Uprep- Liquid based cytology for PAP

4.Was handling Anti Diabetic, Anti Hypertensive and Statin Range. Achieved 15% growth

5.Launched and established 2 first time in India products successfully.Natofer- combination of Sodium feredetate,L-methyl folate and Adenosylcobalamin for maternal anemia. The brand became 0.80 crs brand within 12 months of launch with 110 field force. Launched Bromezer- combination of Bromelain,Trypsin,Serrapeptase and Rutin. The brand achieved YPM of 150 strips within 3 months of launch 4 state operations. 1 crore brand in 5 months(Feb 2014 to July 2014)

6.Was handling therapeutic areas such as Diabetes, Cardiology, Gynecology, Orthopedics, Neurology, Gastroenterology, Surgery and specialties dealing in Pain & Inflammation, Nutraceuticals

7.Established & strengthened business in the Gynecology and Orthopedics segment

8.More than doubled sales LM Folate with unique AV campaign

9.Launched AV campaign for 2 brands and implemented successfully

10.During my stint the company grew by 20%

11.Solely responsible for new product development and research

12.Trained and supervised management trainee

(Data as per Internal Sales)

Product Executive at Akesiss Pharma Pvt Ltd

June 2011 - October 2012

1.Inventory management.

2.Tracking Slow/Dead/Expiry products.

3.Active Participation in Annual Budgeting.

4.Conducting Product Training and Induction Training.

5.Product packaging designs, samples catch covers with constant up gradations.

6.Planning corporate inputs for scientific conferences - Banners, Print material, Campaigns, Games, Gifts& as required.

7.Worked in therapeutic areas -Cardiology, Gynecology and Nutraceuticals.

8.Brand Building strategies - Strategic Planning, Implementation & up gradation based on feedbacks

9.Motivating field force on Brand performance through regular communications - Letters, Emails, Meetings &Field work.

10.Necessary action plan based on secondary sales analysis.

11.In-depth Competitors activity analysis (through ORG data analysis and market research) & action plan. New product proposals & new product launches with complete brand plan. Identifying the various input sources & planning.

12.Input planning - Print, Gift, Campaigns, Conferences, Doctor Meetings.

13.Follow up on Input utilization and Strategy implementation. Monthly Input allocation. Batch inspection report. QA analysis.

Marketing Executive at Novo Nordisk A/S

November 2010 - June 2011

Marketing Executive at Emcure Pharmaceuticals

2010 April - October 2010

Honors and Awards

I ACE

First in iBegin as well as iACE Training Programs - the scientific, sales and marketing training given by

Novo Nordisk India.

Education

Indian School of Business and Management

Executive MBA, Product Management, 2010 - 2012

Sai biosciences Research Institute

Post Graduate Diploma, Clinical Trial Management, 2011 - 2011 90%

The Dale view College of Pharmacy,Trivandrum

Kerala University

B Pharm, Pharmacy, 2005 –2010 68%

SaraswathiVidyalaya, Trivandrum

Plus two, CBSE 70%

Christ Nagar Public School, Trivandrum

Till 10th, ICSE 72%

Activities and Societies: Quiz Team, Cricket Team, Football Team

Interests

Photography, Travelling, Reading, Philosophy,Biking, Trekking, Touring, Camping, Adventure trips

Personal Details

Birthday: June 27, 1986

Marital Status: Married

Present Address: A602, Ganga Cypress, Near Ginger Hotel, Wakad, Pune

Permanent Address: ‘GOKUL’, TC 50/1645-3, Kalady, Karamana P.O, Trivandrum 695002

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