WILLIAM HERDMAN

**** ****** ***** ****** acsham@r.postjobfree.com

Katy, TX 77450 Phone 713-***-**** linkedin.com/in/billherdman

MARKETING MANAGEMENT

Dynamic leader of managing Marketing divisions driving significant growth globally through building marketing strategy across global business units averaging 15% revenue growth, and driving business plans for new market opportunities while increasing brand recognition globally.

Unique approach to marketing using over 10 years experience in both sales and marketing that offer proven results in exceeding business objectives, driving cross functional teams globally, and producing large revenues that resolve customer business problems.

Demonstrated ability to increase revenue and brand preference working with distributors, channel partners, alliances, and third party resellers by aligning business plans, devising marketing strategies, managing highly effective cross-functional teams, streamlined execution, and exceeding the results.

SKILLS

Marketing Strategy

Data Analytics

Budgeting & Allocation

Account Management

Product Management

Web Management

Communications

Brand Management

Social Media

CRM Tools

Employee Management

Vendor Management

PROFESSIONAL EXPERIENCE

Baker hughes, Houston, TX - Fortune 500 oilfield service company 2014 -2014

Business Consultant

Devise new marketing plan for Reservoir Software division for launching new product offerings, increasing market penetration, designing customer value propositions, competition analysis, event management, updating websites, and rollout new product collateral in two months.

Streamlined second half marketing plans for Reservoir Software division building new sales tools, increasing brand awareness for six new product offerings and managing brand messaging

Reduced customer confusion by rebranding older company brands to align with new business offerings, gaining awareness with customers within two weeks after the transition

Removed all outdated web content with new product value propositions, standardized product brochures and added new sales tools for all new offerings

lyondellbasell, Houston, TX - Fortune 500 plastic, chemical and fuel company 2012 -2014

Manager Marketing Communications

Manage global marketing product divisions, overseeing a $1.5M budget and coaching a 4 member team. Managed the overall market strategy and plans across three business units and 14 product divisions globally. Steered key growth of product commercialization through communications, tradeshows, web, advertisement, media, promotions, and social media driving record earnings of $3.9B in 2013.

Successfully launched 30 new product offerings through alignment of business plans with marketing and sales strategies building profitable growth in over 100 different market segments

Increased new revenue streams by 15% using CRM lead generation tools

Developed new sales distributor campaigns netting twenty million in new product sales

Halliburton, Conroe, TX - Fortune 500 oilfield service company 2011 - 2011

Business Consultant

Formulated new marketing plans for the Drill Bits and Services division to reduce product complexity, increase brand awareness for various product lines, refresh sales tools and develop new prospective customers.

Standardized new product launch plans and sales tools in less than 2 months

Designed video training program for Global Sales teams help them close new business opportunities

Spearheads strategic product planning process, develops standards for all marketing functions, and creates new product launch process through enhancing stage gate process for new product offerings

Petroleum Analysis, Houston, TX - Lab and process analytical instruments 2008 – 2009

Director of Marketing

Transformed marketing division developing new market strategy and branding while managing the marketing department of 10 people. Responsible for all marketing functions globally.

Launch new branding strategy in 6 months combining 7 different company brands into one

Realized $150M revenue in first year by building comprehensive market strategy for opening 3 new market segments in Pharmaceutical, Food and Beverage, and Environmental

Pioneered company’s entry into Ecommerce by leading the formation of a new parts ordering system generating $15M in revenue

Decreased marketing costs by 40% by implementing bidding process with outside vendors

Generated $20M incremental revenue through launch of trade-in program

Managed the complete redesign of the company website in eight months

Primavera systems, Houston, TX 2007 – 2008

Global Energy Marketing Manager

Designed global market strategy for Oil and Gas, Chemical, and Utility markets, responsible for all communication deliverables both internally and externally, supports executive speeches and sales tools globally.

Hewlett-Packard/Compaq Corporation, Houston, TX 1997 – 2005

Global Marketing Manager

Directed marketing strategies and implemented sales plans with top 50 global customers generating $500 Million.

Developed over 100 joint solution offerings and marketing plans driving over $500 Million per year.

Developed joint marketing plans and demand generation activities globally for Oracle and Cisco Alliances.

Launch service reseller packages netting $80 million and developed pay-for-performance program

16 years account management positions in high tech, Houston, TX 1981 – 1997

Oracle, Hewlett Packard, Unisys, A.C. Nelson

PROFESSIONAL DEVELOPMENT

B.A., Marketing, University of Houston, Houston, TX

Member, American Marketing Association (Houston Chapter)

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