TINA MAGAZINE

**** *. *****-**** **** • Akron, Ohio 44321 • Cell: 917-***-**** • acsgak@r.postjobfree.com

www.linkedin.com/in/tinamagazine

MARKETING AND SALES LEADERSHIP

High-performing global Marketing executive with 20+ years experience driving profitability and market share growth for major corporations in progressively responsible roles. Proven ability in identifying new ideas, creating and executing strategic business plans to create successful brands. Demonstrated record of success in sales, strategic planning, brand management, and aligning marketing activities to meet business goals. Expertise in creating signature customer relationships that build revenue and increase profit. Core competencies:

Marketing Launch Plans

Brand Management

B2B

New Product Launch

Strategic Planning

Customer Engagement

Thought Leader Development

Category Management

Market Research

Kimaea Marketing Consulting, LLC

Chief Marketing Officer Present

Formation of a marketing and commercialization company focused on providing services ranging from branding, business strategy and all phases of execution.

Developed marketing strategy, clinical trial position, and executing all phases of the lifecycle for a novel wound device available in the EU and slotted for introduction in the US market in November of 2015

Conducted pre-launch competitive research and identifying target audience for a novel portable medical imaging device available in the EU and developing branding for introduction in US market

Developed top-line product marketing, distribution, and sales strategy for new-to-market consumer mobility device

GOJO INDUSTRIES, Akron, Ohio Apr 2008 to Jan 2015

Leading global manufacturer of skin health and hygiene packaged goods and solutions for both the B2B and B2C channels. The portfolio includes PURELL® and PROVON® brands.

Marketing Director, North America Smartlink® Compliance Systems, (2013 to 2015)

Developed channel activation and communication strategy for a new-to-market portfolio of high-tech hand hygiene "smart dispensing" products and services to US and Canadian hospitals.

Created a customer engagement network of influential leaders in the hand sanitizer category yielding a record 12 publications (traditional and non-traditional media) resulting in a ten-fold increase from previous year.

Co-developed incentive programs for distribution partners that led to greater selling opportunities (measured by salesforce.com)

Developed brand equity for Smartlink via value proposition, brand standards, logo, and positioning for the Smartlink® brand of products.

Developed robust product sales programs spanning audio, video, and in person training resulting in an average of 1000 touches a month to both internal sellers and med-surg and commercial distribution partners

Co-developed product roadmap for next generation hardware and software product introductions

Achieved 15% growth in overall healthcare business and in year two of launch, achieved an annual figure of $8.2 million.

Director of Marketing and Sales, Alternate Care Business Channel, (2008 to 2013)

Took a stagnant P&L from ~$25MM to $60MM in 5 years, developed business and marketing plan for healthcare channel, PROVON personal care category, and PURELL product mix while obtaining maximum revenue and profitability for the enterprise. Influenced key professional organizations to adopt policies around hand hygiene standards via strategic partnerships.

Led the launch for "revitalizing" the PROVON personal care brand resulting in significant skin care category growth. Our team launched "on time- on budget" for the first time in company history.

Rationalized 50% of the SKUs providing a 25% reduction in COGS

Surpassed post-launch sales forecast 20%+ and increased new contracts 25%

Rebranded portfolio to enhance market position 11%

Maintained a high level of performance at 105% of budget

Drove targeted lead generation via tradeshows, digital marketing campaigns, and product demonstrations to sales directors that resulted in significant upside sales.

Doubled PURELL market share in long-term care channel in 4 years from 23% to 47%. Directly led channel growth in alternate care business within commercial distribution in double digits. Developed alternate channels through new on-line distributors as well as developing the dental market (huge upside for expanded growth).

Built, implemented and presented an out-of-the box marketing campaign - a multi-modal series of comprehensive technical brochures for traditional and web media, podcasts, PR, and iTunes apps.

Pioneered thought leader and strategic influencing program that continue to result in strategic alliances and partnerships to advance scientific and operational goals. Received prestigious National Association of Directors of Nursing (NADONA) “Making a Difference Award,” in 2011 and received an honorary induction into the NADONA board of directors in 2012.

Developed 5-year strategic and tactical plan (2013-2017) for alternate care business. Led leadership team through business opportunities, customer segments, and product roadmap.

PROED COMMUNICATIONS (OMNICOM/MEDIA GROUP CORPORATION), Ohio 2006 to 2007

Premier healthcare consultancy group servicing the pharmaceutical, biotech, and healthcare industries.

Vice President, Client Services

Managed a large pharmaceutical client’s biologics franchise with $10 million annual budget. Consulted and delivered on strategic planning for brands via brand planning, and communications planning including market research, thought leader development, and advisory board management.

Led a team of 12 agency personnel including account managers, art directors, writers, and event managers. Oversight ensured clients’ marketing initiatives remained differentiated and “best in class”.

Acquired three new clients through strategic planning and targeting resulting in 25% increase in profitability.

PFIZER, INC., New York 2000 to 2006

$76 billion global pharmaceutical company with 78,000 employees.

Senior Global Marketing Manager, Vfend & Eraxis Antifungal Products, (2005 to 2006)

Oversaw development of $800 million global forecast. Maximized the value of the portfolio through optimization strategies including one new clinical trial, “new indication” strategy management, and technical information process.

Developed annual multicultural marketing strategy / plan for Latin America, Asia, and Australia regions including analyzing market / physician demand forces and factors, enhancing brand positioning’s, and ensuring global strategic alignment increasing regional market share 4%.

Cross functional team leader for branding and co-positioning, global market research, thought leader development, and congress activity for Eraxis launch. Leadership resulted in 100% adoption of corporate branding and messaging.

Senior Global Marketing Manager, Zyvox, (2003 to 2005)

Managed global partnering in major markets of Asia, Latin America, and the Middle East. Oversaw pricing strategy, sales projections, and business plans. Increased Days of Therapy growth by 10% in 2004, which corresponded to an average of 105% of budget for combined countries.

Led successful brand building campaign for Zyvox launch in Japan, the second largest market in the world. Facilitated launch in Turkey, the largest market in the Middle East.

Spearheaded commercial assessment for use in future indications, assessed market growth opportunities and incremental sales. Led matrixed team on projects comprised of medical, market research, strategic planning and senior management.

Led development of anti-infective Operating plan including strategic direction, resource allocation, multiple future life cycle opportunities, financial projections, presentation to senior management, and tactical implementation.

Led and developed vision for global strategy and implementation including Product Manager / Product Physician meetings, international congresses, speaker training, and advisory board meetings.

Marketing Manager, US Aricept, (2000 to 2003)

Managed $1+ billion global marketing strategy for Aricept. Provided marketing expertise including market research analysis, communications platforms, and long range planning to cross-functional teams and partnering with Eisai Inc.

Completed strategic development of Aricept Public Relations plan for professionals and consumers. Aligned the DTC and DTP with the PR plan ensuring a 10% increase in media hits. Gained endorsement by major advocacy groups and a number of celebrities, managed all requirements from 7 different agencies and suppliers, legal, regulatory and finance.

Critically assessed the long-term care (LTC) market, identified the value proposition, and developed a LTC strategy to meet the need. Identified opportunities for national pull through that drove new prescription growth 3%.

ACUITY HEALTHGROUP, (OMNICOM/MEDIA GROUP CORPORATION), New York 1998 to 2000

A customer engagement marketing consultancy firm servicing the pharmaceutical, healthcare, and biotech industry.

Senior Consultant, Customer Knowledge Marketing

Created commercialization strategy for high technology diabetes management provider. Activities included evaluation of customer value, partnering alliances and strategies for member / sponsor revenue streams.

Performed comprehensive audit of numerous compliance / retention initiatives, including data capture, analytics, and performance metrics. Audit deliverables used by client to achieve ROI efficiencies at patient and program level.

Developed segmentation strategy and measurement plan of multi-market test member retention and acquisition methods for Cigna Health of NY to slow member loss during open enrollment resulting in 15% retention during campaign.

EDUCATION AND ACCOMPLISHMENTS

Masters of Public Administration, Central Michigan University, Mount Pleasant, MI

BA, Political Science and Russian, Kent State University, Kent, OH

Certificate in Project Management, University of Akron, Akron, OH

MILITARY

United States Air Force, ROTC to Active Duty as 1st Lieutenant

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