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Product Marketing

Location:
Sterling, VA
Salary:
100000
Posted:
November 11, 2015

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Resume:

Operations Administration Strategic Planning and Execution Time Management and Prioritization

Problem Resolution and Decision Making Customer Relations Personnel Development

Leadership and Team Building Oral and Written Communication

Qualifications Profile

Highly motivated, proactive, and intelligent professional, offering outstanding skills in marketing, business development, and rapport-building. Successful at significantly increasing revenue and profit.

Skilled in business planning, goal-setting, and operations management to achieve company objectives. Armed with adeptness in presenting, negotiating, and proposing market strategies. Proficient at overseeing customer service initiatives, which enhance customer retention and customer satisfaction levels within highly competitive markets. Effective at influencing, motivating, and leading people through proven communication and personal interaction skills.

Professional Experience

Ellucian, Fairfax, VA

Director of Continuing Education and Workforce Development Jan 2014–May 2015

Marketing and Business Development

Leveraged exceptional business development skills, strong strategic vision, and leadership adeptness in making the company’s vision a reality

Collaborated with the Finance and Legal teams in ensuring the appropriateness of the pricing policies and contracts

Generated business cases for resource investment; assisted in defining product roadmap; and set the go-to-market strategy to ensure attainment of revenue targets

Displayed expertise in working as the internal and external evangelist for Elevate while collaborating with the sales channel, partners, and key customers

Customer Service and Relations

Coordinated with the Services and Support Team in guaranteeing that the delivery approach provided maximum time to value clients and supports client’s success

Negotiation and Presentations

Demonstrated efficiency in working as an effective leader and speaker during user group meetings and other industry events

Career Highlights:

Coordinated lead generation strategies which increased pipeline five times higher than the projected budget which resulted in the attainment of $5.7M in potential sales

Earned recognition for the driving the overall success of a newly-acquired solution, Elevate

Maintained close collaboration with cross-functional teams within the entire organization

Partnered with the Marketing Team in defining the go-to-market strategy, prioritizing activities, and ensuring proper product positioning that reflected the features and benefits of the solution to target buyers and influencers

Software AG, Reston, VA

Regional Sales Manager Dec 2011–Dec 2013

Established and managed an active pipeline of qualified leads from the state and local government and education through cold calling, participation in industry trade shows, collaboration with business partners, and facilitation of product demonstrations; as we as from direct mail campaigns and other marketing campaigns

Instituted and maintained opportunity matrixes for specific target account to guarantee the availability of appropriate sales support resources; as well as to streamline the preparation of accurate and timely sales forecasts

Expertly managed and monitored work the pipeline to ensure consistent achievement of quarterly and annual revenue quotas

Produced the highest sales and services revenue from each account and sales opportunity by identifying broader needs that can be addressed by Pitney Bowes Software Inc. and ensuring compliance with approved pricing

Fostered long-term relationship with each prospect and customer to drive future revenue opportunities, including establishment of productive business relationships with C-level executives

Career Highlights:

Successfully achieved 173% year one quota performance in white space territory in 2011

Secured the company’s largest net new state and local government deal in 2012

Achieved $1.4M in net new business, thus attaining quota in 2013

Maintained regular communication with key decision makers which resulted to the successful closure of significant sales deals

Received the 2011 President’s Club Award for demonstrating exceptional work performance

Inside Sales Representative Dec 2009–Dec 2010

Marketing and Business Development

Directed the state and local team in charge of the pipeline generation

Exhibited efficiency in contending against larger and better branded competitors

Structured and instituted effective lead-generating campaigns in partnership with the Marketing Team

Personnel Development

Established and sustained outstanding working relationships with peers and facilitated the training for all newly-hired members

Career Highlight:

Earned promotion as the regional sales manager by surpassing the management by objectives (MBO)s for performance measurements

Atlanta Urban League, Atlanta, GA

Director of TEC (The Entrepreneurship Center) Feb 2008–Oct 2009

Marketing and Business Development

Conducted accurate consultation and assessment of the needs and capabilities of minority business owners within the Atlanta area

Personnel Development

Ensured precision in formulating training, class curriculum, and several workshops

Career Highlights:

Expertly helped and guided aspiring and existing business owners toward the next level of success by providing resources, classes, training, and counseling

Cultivated relationship with the local SBA, SCORE, and DeKalb county business center which improved the attendance and refinement of the curriculum; as well as with Intuit, the maker of QuickBooks which resulted to a donation of the QuickBooks software to Atlanta Urban League (AUL) computer training center

Facilitated the recruitment of entrepreneurial and small business experts which expanded course and workshop offerings

Protuo Job Board (Acquired by e-Harmony), Atlanta, GA

President Apr 2005–Jan 2008

Marketing and Business Development

Pioneered and developed the Protuo.com, responsible for creating the "Monster meets eHarmony" which was the first Internet job board to incorporate a matching algorithm with patent.

Career Highlights:

Demonstrated exceptional marketing and product launch expertise resulted to the company’s success, including various noteworthy publications and articles from different magazines, such as Inc. Magazine, TIME, Bloomberg Business, Christian Science Monitor, and Motley Fool

Acquired roughly 300 jobseekers and 65 companies that used the company’s services

AirGate PCS, Atlanta, GA

Marketing Manager May 2004–Mar 2005

Marketing and Business Development

Rendered oversight to the development of product literature, brochures, website content, and all promotional items

Personnel Development

Directed the professional training and education of the Sales and Marketing teams for the entire region

Career Highlights:

Spearheaded the successful delivery of “Nights & Weekends” call plan that rendered a proportionate distribution of call load balancing for the organization and enhanced the new subscriber rates by 17% quarterly

Maximized the Sprint PCS offerings in achieving and sustaining existing high-value customers, resulting in the attainment of 77% reduction in customer church for the company

Received commendation for positioning the company from the 14th to 5th place among all Sprint PCS affiliates nationwide

Earlier Career Accomplishments

Sanyo North America, Chatsworth, CA

National Marketing Manager Sep 2000–Mar 2004

Played an integral role in introducing the first mobile phone with a color display to the American market

Managed and directed the successful launch of the America’s first camera phone and first phone with polyphonic sound

Served as the driving force behind the success in positioning the company in the cellphone market place that led to achievement of J.D. Power and Associate’s awards for three consecutive years.

Generated 10X increase in units sold and 2% increase in market share by [please provide supporting details]

Functioned as the originator of sanyowireless.com that was recognized as most frequented website within Sanyo North America

Partnered with Engineering and Quality Assurance teams in ensuring on-time and high-quality product delivery that drove the attainment of company’s J.D. Power Award of Excellence.

Convergys Corporation, Lake Mary, FL

Production Support Analyst Nov 1989–Aug 2000

Fixed abnormal job terminations (ADBENDS) and correcting programming code errors that ensured seamless operations and on-time completion of batch file processes.

Education

Bachelor of Science in Business Marketing

University of Phoenix, Orlando, FL

Coursework in Computer Science

Texas State University, San Marcos, TX

Professional Training

Sandler Sales Training

Professional Affiliations

Direct Marketing Association

Learning Resource Network (LERN)

American Association of Community Colleges (AACC)

National Association of State Chief Information Officers (NASCIO)

Enterprise Architecture and Governance Committee (NASCIO)

Healthcare Working Group–NASCIO

Big Data Committee–NASCIO

Activities

Process and Systems Improvement Committee Team Member, Charlotte Mecklenburg Schools

Technical Acumen

Microsoft Applications: Word, Excel, PowerPoint, Project Adobe Photoshop

SmartDraw Word Press Search Engine Optimization WebEx



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