JOANIE BAGHERPOUR

*** ****** **. ****, ** *****

Phone: 919-***-**** email: acs9r2@r.postjobfree.com

Online Portfolio: https://clippings.me/jbagherpour

Contractor

SAS Institute, Cary, NC 4/2015 – 7/2015

Planned, coordinated and executed communication deliverables to increase brand awareness, support company software products and generate sales leads; brainstormed, wrote, and edited display and print ads, landing pages, YouTube descriptions, and special writing projects; advised clients on how to meet specific objectives in designated communications areas

Marketing Manager 11/2012 – 12/2014

Castle Worldwide, Inc., Morrisville, NC

Planned, developed, and implemented B2B strategic and tactical marketing plan for start-up marketing department designed to capitalize on market opportunities and generate sales leads; oversaw implementation of multi-channel marketing campaigns including digital and traditional marketing, content marketing, social media, SEO marketing, trade shows and other campaigns to generate sales leads; achieved established marketing/marketing communications goals and objectives

Provided key strategic marketing insight to senior management and recommended areas of opportunity to drive revenue and expand market share

Developed a comprehensive and aligned strategic marketing and marketing communications plan that enhanced company’s image and position within the marketplace and generated sales leads

Managed all event logistics and execution of six to eight trade shows annually

Implemented strategic marketing plan

Managed marketing budget for all staffing, resources and capital purchases

Managed one full-time employee and hired and managed team of creative talent

Reported to VP of Business Development

Brand Management

Managed rebranding process, website redesign including message development, brand identity and positioning

Oversaw brand management standards of company’s image and position both internally and client-facing

Designed and managed corporate messaging, company website and marketing and sales collateral

Performed marketing segmentation, targeting and positioning for each product line

Established metrics and reporting for campaign results

Marketing Manager 4/2004 – 9/2012

North Carolina Department of Transportation, Rail Division, Raleigh, NC

Managed the design and execution of integrated marketing and public relations plan for statewide passenger rail service including: digital, email and direct marketing campaigns, social media, trade shows, promotional events and new product launches; project manager/creative supervisor for website redesign project; worked in concert with national partner to integrate local and national marketing; managed marketing team including recruitment and hiring, goal setting and professional development

Directed message development, audience analysis and promotional event logistics

Oversaw promotional advertising, graphic design and marketing collateral production

Oversaw product branding process, including brand identity and positioning

Established campaign metrics to measure ROI

Aggressively negotiated and managed all media buys for cost savings and value added

Managed combined state and federal stakeholder budget to ensure budget spend deadlines were met and campaigns/projects fell within scoped budget

Conceptualized and wrote all website content, ad copy, news releases, brochures, newsletters, blogs and articles; edited division annual reports

Contract administrator and work flow manager for consultants

Marketing Accomplishments

Doubled ridership numbers from 2006 - 2012

New mid-day service launch, June 2010

Bikes on Board product launch, June 2007

Multi-rider ticket product launch, Sept. 2005

Public Relations & Event Management

Planned, managed and executed all public relations events including; dedications, ribbon cuttings, open houses, news conferences, trade shows and product promotions

Wrote news releases, articles, blogs, speeches, talking points and briefing sheets

Primary contact and division spokesperson for local and national media

Provided proactive and crisis management public relations guidance to senior division management

Provided media training and coaching to senior management

Project Management

Project manager for division website redesign project

Compiled request for proposals (RFPs) for capital projects

Composed consultant scope of work descriptions for pending contracts

Established operations management procedures to increase project/program efficiency

Reorganized two statewide programs with combined personnel of 175

Instructor, Communication Studies 2/2003 – 4/2004

ECPI University, Raleigh, NC

Taught communication courses including Professional Development and Communication, Speech Communication, Customer Relations Theory; student advisor for job search strategies

COMPUTER/WRITING SKILLS

Adobe Creative Suites including Illustrator, InDesign and Photoshop, Google Analytics, Expression Engine, MailChimp, Microsoft Word, PowerPoint, Excel, excellent knowledge

of AP writing style

EDUCATION

Master of Arts Media Communication – Governors State University, University Park, IL

Bachelor of Arts English, Minor in History – Western Illinois University, Macomb, IL

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